How do we demonstrate our value proposition to our clients and perspective clients?
Here is just one example:
Last year a friend of mine had a neighbour who bragged to him about how he sold his home himself by listing it online. He was over the moon that he sold it in two days, and at the full asking price, of $675,000 and no commission!
About a month later another home came on the market on the same street, but was listed by a real estate agent. The home was the same size, the same floor plan, similar sized lot, and in the same condition. It was listed at $759,900.
The agent's marketing plan was to hold offers for 4 days to allow the home to be viewed by perspective buyers get people excited about the proeprty.
On offer date FIVE offers were received and it sold for $ 805,000. The Sellers paid their commission and profited $89,750 over the sale of the previous house.