You should be checking your website traffic periodically. Lately, I've been checking mine every day as I wrote 2 articles that I'm hoping will do very well. So far, so good on these.
Sometimes we need to go into a bit more detail especially to check on things.
I always check my general traffic this time of year, because my traffic always drops from a few days before Thanksgiving until after Christmas. Generally a few days after New Years, the traffic returns (and thankfully each year, it's been higher than the previous October (knock on wood).
So because the larger trend was positive, I didn't go into the details. Dumb.
By accident, through my top 10 and then I stumbled on post #10 How to Stain and Refinish hardwood floors gray. Ugh. Why was it #12. Why did it only have 2,400 clicks in the last 30 days? (Previously it had been over 4,000 clicks on a regular month). And, it had consistently been above 3,000 clicks per month for the last 3 years. Uh oh.
So, I clicked on that article in Google analytics. Ugh. It went down on the 23rd and more on 24th...just like all my other posts. But, it didn't bounce back like my other articles. Now, it looks like I'm trending towards 1,000-1,500 per month on that article (once I reach a full 30 days). Not good. I'm not happy.
I think I got displaced by a competitor. And, I think it's a big one (looks like it may be Bob Vila's site). Lovely. And, the article isn't even that good. Go figure.
So, what did I do?
1. Added a new section - I did this based on some q's/comments I've been getting from customers.
2. Added in some more pictures (for this new section)
3. Used some more key word variations (including the alt tags for the pictures)
4. Pinned the new pictures to Pinterest (to my gray hardwood flooring board).
5. Wrote this article on ActiveRain to link back to it. Hopefully, the added link juice will help and it will help google recrawl it faster.
Use above method if you are looking to improve/refresh articles.
Also, if you have a chance, I'd love your help.
- Socially share the original article (on FB, Pinterest, LI, whereever). BTW, for some reason, my counter is messed up on the article...It just shows 4 shares, and I think it used to have over 1,000. Oh well.
- Or, leave a comment on the original article.
Hopefully, this will do the trick.
UPDATE: OMG LOL, there was a different "problem." Somehow I must have done something to create 2 different URL's. One URL has 2,404 clicks and the other 1,690, so I actually have a bit over 4,000 clicks in total. Phew. And, that would explain why my article was still appearing 1st in the searches.
Now, I just have to figure out how to redirect the 2nd page.
NONETHELESS, everything I said up above is still good advice. 1) check your stats and 2) use above method to periodically improve your top articles...it will both help preserve your spot and/or strengthen it.