The Rules Are The Rules | Do We Need To Follow All Of Them | Not

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://actvra.in/4YH9

 

Yesterday, one of my previously written Featured posts was a re-blog, and that post was noticed by a blogger who is a member of my firm and very well-versed with SEO.  Having said that, I was the recipient of a several lashings from him, and I probably deserved all of them with reference to SEO.

 

Everything in my post was nonconforming, when it came to current algorithms established by Google.  I stated that my posts averaged 250 to 300 words.  I do post frequently, but a 3,000 word post would not be one of mine.

 

I’m not a professional writer. I’ll never be a professional writer, but what I write is usually read by members here and found by potential sellers.  Actually, much of what I write is indexed by Google. 

 

 

If one needed to write 2,000 to 3,000 word narratives in order to land on the first page of a Google search for the keywords used, I truly believe one could count on one hand the number of bloggers who would participate.  The rhetorical question of “Are you here for fun” was asked. My answer is “yes.”  I’m here for fun; to network; to learn; to share what little I know; and to get Google Juice; and not necessarily in that order. 

 

 

Everyone should be currently updated with changes in algorithms by Google, and that’s one major reason to follow Katerina Gasset. However, it’s my choice as to whether I spend 5 or 6 hours to write one post.  That’s not happening with me.  I am on the first page for searches that reference “free market analysis in franklin ma,” and that’s all I need.

 

My 300 word posts satisfy my goals every week.  I spend money with offline marketing, and I use online marketing to complement it.  You may not market as I do. Now, I hope you fully understand how and why my posts are not 3,000 words.  They will never be.  They do not need to be, but maybe yours DO.

 

If you’re marketing to and for buyers, you may want to change how you create your blog posts.  I market only to and for sellers.  We are listing agents.  We will always remain listing agents.  Offline marketing is our major method of marketing for new, fresh inventory. I’ve been doing it for decades.  The Internet could shut down, and I would continue to get listings!!!

 

 

Just some venting for the moment, and now I can remove that comment from my mind…..

(and this post is exactly 389 words!)   

Posted by

        

Barbara Todaro, sales manager of RE/MAX Executive Realty 

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Rainmaker
1,905,516
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Barbara.  Very well written.  One does not need to go into a long drawn out explanation of something. As Jack Webb would say "just the facts:.

Jan 11, 2017 02:00 AM #11
Rainmaker
2,276,890
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

No one thing works for everyone....google changes, markets change, the econom changes....what is true on the east coast, in the southwest may not be  in the midwest....the why and how are up to the individual.

Jan 11, 2017 02:06 AM #12
Rainmaker
1,344,702
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Hmm, and here I thought you were here to show off your biceps!!!  Such a beast you are in life!!!

Jan 11, 2017 05:14 AM #13
Rainmaker
2,013,357
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

We are similar in that i write how ever many words it takes to get my story or point across. My blog is being seen from the calls and emails i get. I dont worry about Google or SEO.  I was worrying that i cant get a feature if i fell on it, but that too is beyond my control. I wrote a couple of my best blogs ever the last month and no recognition from the feature people but it sure made consumers reach out to me Barbara Todaro 

Jan 11, 2017 06:00 AM #14
Rainmaker
3,419,032
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Scott Godzyk you post a link to those blog posts for Carol Williams second chance weekly blog....

Jan 11, 2017 06:06 AM #15
Rainmaker
1,696,258
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Amen to that Barbara. No 3000 word posts for me either. It's NOT going to happen! 

Also, I am highly unlikely to read a 3000 word post. I see a long article and I move on. It would have to be something I am really interested in to devote the time to read it.

Jan 11, 2017 06:21 AM #16
Rainmaker
545,418
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Barbara.  I just had this conversation with Debbie Gartner the other day.  She is the Queen of epic posts and understand SEO, as you probably know.  It is what works for her. She reaches her intended audience. Her posts are very in depth and informative.  I enjoy them.  But, if everyone wrote that way... I wouldn't read many.

Me... not so much.  When I was an active agent I wrote much differently than I do now.  I wrote to inform AND for seo.  Now, my target audience is AR members and all I need to do is get noticed here.  I purposely make my posts short for a quick read.  In my case, I would rather write 5-7 shorts a week than one long post.   

As you bring up, we should each blog in a way that satisfies our individual goals.

Jan 11, 2017 06:30 AM #17
Rainmaker
2,114,752
Rebecca Gaujot, the Go To Realtor®
RE/MAX Vision Quest - Lewisburg, WV
Lewisburg WV Real Estate, Greenbrier County

I blog for my market as you do Barbara. I will never write a 3,000 word post :)

Jan 11, 2017 04:43 PM #18
Rainmaker
3,419,032
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for your comments.... I think most of us are on the same page...

Jan 11, 2017 04:46 PM #19
Rainmaker
2,881,473
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Congratulations on receiving a gold star feature for an outstanding post.

Good luck and success.

Lou Ludwig

Jan 11, 2017 07:55 PM #20
Rainmaker
1,561,519
Ginny Gorman
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Well Barbara Todaro I am late to the party...LMAO on this one...I wish I were the fly on the wall...you get the exposure you need!

Jan 12, 2017 05:07 AM #21
Rainmaker
3,419,032
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

imagine 3,000 word posts to get listings....NOT,..... my 300 word posts work just fine for me.... 

Jan 12, 2017 05:11 AM #22
Ambassador
734,340
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

I think that I can say with a high degree of certainty that I've never written a 3000-word post (or can I).  If I have, it was probably really early on when I started blogging.

I hope I'm a straight to the point kind of blogger with a few fine points to back up my claims.

Jan 12, 2017 05:38 AM #23
Rainmaker
2,789,612
Dorie Dillard
Coldwell Banker United Realtors® ~ Subsidiary of NRT, LLC - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Good morning Barbara Todaro ,

I can't imagine anyone dressing you down!! Wow!! You are queen of marketing and know what you are doing to make the phone ring! You won't find me doing any 3,000 word posts and I don't need to for my business. I loved your statement if the Internet would go down your off-line marketing is still in place and your business moves on without a hitch!

Jan 12, 2017 06:03 AM #24
Rainmaker
3,419,032
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

well, Google does like 3,000 word posts now.... but I think the upper echelon of SEO are the ones who follow that rule.... my posts are found and those for a free market analysis are on the first page....

Jan 13, 2017 02:27 PM #25
Rainmaker
2,881,473
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

 If I would   write a 3000 word post  . . . . it would be part of a book.

Good luck and success.

Lou Ludwig

Jan 13, 2017 06:38 PM #26
Rainmaker
100,944
Terry Records
Records Results!Real Estate - Fort Myers, FL

I really enjoyed this debate!  Google keeps on changing what they like or don't like. At the end of the day you build up your own following. By the way, who on earth has the time to read 3000 word posts??

Jan 14, 2017 06:28 AM #27
Rainmaker
3,419,032
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Terry Records Google DOES see some conformity from me, but I have my limits..... and I'm thankful all of my eggs are not in that Google Basket....I do as much offline as online.... 

Jan 14, 2017 06:33 AM #28
Rainmaker
2,881,473
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

I'm still working on finding a happy medium with my posts.

Good luck and success.

Lou Ludwig

Jan 14, 2017 07:23 PM #29
Rainmaker
32,672
Beth Bromund
Oakland Township, MI

Clearly with the numbers you posted in "And then there were 8," your marketing works fabulously!  

Jan 16, 2017 09:48 AM #30
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