Yesterday, one of my previously written Featured posts was a re-blog, and that post was noticed by a blogger who is a member of my firm and very well-versed with SEO. Having said that, I was the recipient of a several lashings from him, and I probably deserved all of them with reference to SEO.
Everything in my post was nonconforming, when it came to current algorithms established by Google. I stated that my posts averaged 250 to 300 words. I do post frequently, but a 3,000 word post would not be one of mine.
I’m not a professional writer. I’ll never be a professional writer, but what I write is usually read by members here and found by potential sellers. Actually, much of what I write is indexed by Google.
If one needed to write 2,000 to 3,000 word narratives in order to land on the first page of a Google search for the keywords used, I truly believe one could count on one hand the number of bloggers who would participate. The rhetorical question of “Are you here for fun” was asked. My answer is “yes.” I’m here for fun; to network; to learn; to share what little I know; and to get Google Juice; and not necessarily in that order.
Everyone should be currently updated with changes in algorithms by Google, and that’s one major reason to follow Katerina Gasset. However, it’s my choice as to whether I spend 5 or 6 hours to write one post. That’s not happening with me. I am on the first page for searches that reference “free market analysis in franklin ma,” and that’s all I need.
My 300 word posts satisfy my goals every week. I spend money with offline marketing, and I use online marketing to complement it. You may not market as I do. Now, I hope you fully understand how and why my posts are not 3,000 words. They will never be. They do not need to be, but maybe yours DO.
If you’re marketing to and for buyers, you may want to change how you create your blog posts. I market only to and for sellers. We are listing agents. We will always remain listing agents. Offline marketing is our major method of marketing for new, fresh inventory. I’ve been doing it for decades. The Internet could shut down, and I would continue to get listings!!!
Just some venting for the moment, and now I can remove that comment from my mind…..
(and this post is exactly 389 words!)