We admire brands that maintain their brand identity consistently, when it comes to their packaging with elegance and simplicity. They are not swayed by trends or fashion demands. By staying the course the brand emphasizes their certainly in their identity: who they are and what they stand for. A perfect example of this is Jo Malone.
Jo Malone is a British perfume company, (now owned by Estee Lauder) known for its fragrances, luxury candles, bath products and room scents. The brand continues to maintain their high quality signature packaging in cream and black edging and the reverse version as illustrated in the first photo.
Maintaining a consistent brand identity inspires confidence, and instant recognition. It also says, we are here to stay!