I Don't Think About SEO ....

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I saw a question this morning about your favorite SEO tip. Many people said they don't even think about it. I found that interesting and it prompted this post. 

I actually get it! You think about real estate (or mortgage or home inspections or whatever you do). You don't DO SEO. You DO your job. SEO is literally a completely different job. 

In case I'm speaking a foreign language here, SEO stands for Search Engine Optimization. It's basically making your website or blog favorable in the eyes of search engines (like Google) and readers alike in order to be found and ranked. 

Unless you have a great book of business and can make a living on referrals and in person (and some can) you are probably marketing or advertising somewhere. Online is really the best place to do that but it's like a grain of salt trying to stand out in a sandbox. Really hard! This is why we have to use SOME SEO in order to be found.  

[Related Post: Where should your leads be coming from?]

If you want someone to find you online you have to do a little and care a little otherwise you're just spinning your wheels online for no reason and someone else that DOES care will sail past you. It's not just going to happen on its own.

There's really no point to writing blog posts or content out there if no one is going to find it. You can't just write something, click publish and cross your fingers that it will be found.  There has to be some thought behind it and a plan for it. 

share the loveResearch what people are looking forAnswerthepublic.com is a great place to start. Find what people are looking for in your area and use that keyword or phrase as a title, description and in your content. 

Write an amazing post or page - Really give someone the answers or information they want. BE THE EXPERT on that topic. It can be a neighborhood, niche, loan program, whatever. Offer pictures, video, lists, bullet points and details to make it easy to read and enjoy.

Share it! Don't just let it sit there, share it! You put some time into this piece (I hope) so let the world know! Ask a co-worker to share it on social media or mention it in THEIR next post. Post it to your social media pages and content sharing sites like scoop-it, co-promote, or Fliboard. 

Then share it again. 

If it really is amazing, like it should be, talk about it again and again. You don't have to write 10 boring, short posts a week; write one amazing one then share it the next week too! Take an hour or two each week to write an amazing post and then let it do the work for you. 

If you've taken your time, been intentional with the post and you're proud to share it, others will share it and talk about it too. Bill Gassett does a great job with his blog. He writes one outstanding piece a week then shares the snot out of it! 

Take the time to make it great rather than pumping out too many mediocre posts. And yes, if you're going to do it, you have to "think" about it a little. ;-)

Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Active Rain Newbies
Blogging & SEO
Making Websites Work - Realtors on the Internet
online marketing

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Richard Bazinet /MBA, CRS, ABR
AZuRE Team - Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale Real Estate

Good post Tammy. SEO is actually an item in my marketing plan. Problem is... keeping up with it and making changes as the activities of real estate burn up your hours. 

I need an almost full time marketing manager in my group. Not easy to find those skills.  

I may have to consult with you.

Jan 13, 2017 05:48 AM #25
Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

You are the expert when it comes to SEO. To comprehend all the ins and outs of SEO, one needs to have a Ph.D. Glad you are here on AR to guide us along.

Jan 13, 2017 06:01 AM #26
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

It was stressed at all the early RainCamps to get a title to Google analytics to see how it reacts to SEO.  It is a great way to start

Jan 13, 2017 06:08 AM #27
Gayle Rich-Boxman Fishhawk Lake Real Estate
Vernonia Realty - Vernonia, OR
"Your Gateway to the Lake" 503-755-2905

Found this on Tony's re-blog and it's on my to do list this week. I was part of a live webinar with Katerina Gasset this week, talking about long content and she mentioned some of the very points you make. Table of Content and posing questions and answers was another couple of suggestions she had. 

I started working up a long content post yesterday for my oldest website. Thanks for underlining how important this is!

Jan 13, 2017 08:07 AM #28
Mitch Graci
SI - Panther Valley, NV
I am Social Media Marketing Consultant.

Very good post but I am  not agree totally. SEO is very strong side of  any kind of sites you build. Today you cannot even thing a webiste without seo. it is really tough to find some sites that  genarate  very good leads withount seo but still there some other ways to get some leads but  seo is only term that can give you consistant leads after ranked and you will not need work for lead if you have ranked in 1 first page. Thanks

Jan 13, 2017 11:56 AM #29
Mike Bjork
American Pacific Mortgage - Redondo Beach, CA

A lot of great tips here, Tammy!  If you're going to be online or do anything online, then one should do it right.  Otherwise, one is just wasting their time and money. 

Jan 13, 2017 12:04 PM #30
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

very cool tips for today !  I like your :  it's like a grain of salt trying to stand out in a sandbox.

Jan 13, 2017 12:59 PM #31
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Under that lucky hat of yours lies the treasure source

Jan 13, 2017 01:20 PM #32
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Tammy Emineth  I think that most people shy away from that which they don't understand. And since they don't understand they don't consider hiring you or me to help them either. And when people do hire us who have no clue, they tend to get even more frustrated because they are not magically on page one in one month:) It is those that embrace change, want to better themselves and choose to be relevant ; those are the people who reach out to learn and then to delegate. 


BTW: I would love to interrupt this broadcast to let everyone know how awesome your Monday morning marriage moments are with you and your husband! 

Jan 13, 2017 03:38 PM #33
Matt Brady
Skyline Home Loans - Del Mar, CA
Lending With Competence And Character

I bet your clients get it! Really well written and very accurate advice Tammy Emineth.

Jan 13, 2017 03:52 PM #34
Dorie Dillard
Coldwell Banker United Realtors® ~ Subsidiary of NRT, LLC - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Goos evening Tammy Emineth ,

Wow..you knowcked this one out of the park..great advice. I'll be checking out the site Answerthepublic.com Thank you for the heads up. 

Jan 13, 2017 04:11 PM #35
Marshall Brown
Mid America Inspection Services, LLC - Fargo, ND

Tammy, Now that is a cool site!

Jan 13, 2017 07:58 PM #36
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

There are many areas I need to improve on. Thanks for sharing some good information that puts SEO into proper perspective.

I will use your tips.

Jan 14, 2017 03:56 AM #37
Raymond E. Camp
Nothnagle - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good afternoon Tammy,

Bookmared to read again later.

Happy Birthday.

Make yourself an astonishing day.

Jan 14, 2017 09:33 AM #38
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Thanks for all these suggestions. I DO think about SEO on a regular basis but perhaps not a often or strategically as I should. Thanks, also, for the AnswerThePubic.com site - I wil definitely be checling that out. Bookmarked!


Jan 14, 2017 09:36 AM #39
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Tammy Emineth Thanks for the excellent report. Happy Birthday & Many More!

Jan 14, 2017 05:14 PM #40
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Tammy- just wanted to wish you a Happy Birthday!

Jan 14, 2017 07:33 PM #41
Lyn Sims
RE/MAX Suburban - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg IL Area Real Estate

That's why some people are able to pass other by at light speed. But your posts help!

Jan 16, 2017 11:36 AM #42
IDX Broker
IDX, LLC. - Eugene, OR

Hi Tammy! Would you mind if I briefly mention and link back to this post in an AR blog I am working on? Let me know! 


Jan 17, 2017 12:58 PM #43
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Excellent post Tammy! A well deserved feature that will be helpful to many!

Mar 10, 2017 11:45 AM #44
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Content Marketer, SEO Teacher, Website Fixer
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