Real estate video, nothing better to show the local community flavor, the property listings currently for sale on the real estate market.
But resistance. Why the fear of real estate video that lingers? The biggest critics like many things in life are not using real estate video. They cite videos they have seen, listened to that did they did not like and shelved the idea of shooting, editing, rendering, uploading the real estate loops. And settle back on the haunches saying photos are fine, add some copy and call it good.
The real estate buyer on a mobile device, many miles or time zones away does not feel the same about property listing video as 97% of agents, brokers, REALTORS who have no video channels or empty cupboards in the ones set up years ago but collecting cobwebs from neglect.
The real estate buyer is going to get the real estate video, local community event show and tell from whatever source out there. The videos that describe the process, answer the FAQ never go out of style. And the view count climbs, the minutes on the video channel rack up if they are worthwhile, SEO wired to detonate to be found and shared. Like blog posts, they have to be fresh, pertinent, more loaded in the torpedo chute.
The videos for property listings show how the surroundings fit, how the rooms flow and complete the fuzzy puzzle in the head of the buyer. Who does not want to one by one have to wait for the expensive time and money waste. The delay to visit the properties to figure it out. And with video he does not have to... the property listings are one by one delivered to the buyer to tap tap, settle back and watch, learn, listen. The buyer can any time of day or night or weather or location distinguish the property listings, the area they are in and find the best real estate match for their specific needs at the moment.
There is an easy way to make real estate videos.
But it is not going to happen with the approach that buyers don't want them as I read in one thread comment on Active Rain about the pros and cons of real estate videos. The gym of opinion on real estate videos is split down the middle like the last Presidential election.
Those saying yay, getting excited about the marketing horsepower of real estate video indicate " tt helps my overseas buyers immensely and allows them to buy without having to step foot in the home or country". The engagement, connection is immediate with real estate video. If it is done right. The fact some don't do video correctly is not reason to deep six the entire exercise. That's like say print is dead. And cutting off another marketing arm. Learning from what works, what does not. Fashioning that into the video channel that a real estate professional makes a priority to create, upload, keep filled like the vending machine. Locked, loaded for when you have "tone" and it's fire away to an online buyer. On hisprecious time, not the agent's 9-5 yesteryear gate keeping bottle neck of information.
Some of our brethren wearing the blue and gold "R" go beyond saying they just don't use real estate video but offering no endorsement whatsoever for those who do. Making the recommendation that they did a study, found the majority of buyers preferred just images, not videos. That the buyer did not have time for a two or three minute video. Really? Buying the most expensive purchase most of us ever make but saying pass to the full motion video with natural sound that is 40% of the experience in the open house on demand property tour. Interesting.
The National Association of REALTORS says approaching 3/4 quarters of real estate buyers say they want videos for the delivery of property listing information.
Whether the agents or brokers think they are good, bad or ugly does not matter to purchasers who seek them out.
You tube receives over 4 billion video views every day. Where I use to read a manual to try to figure out how to fix something, put it together I now go into a video channel to see, hear and learn how to do it best. Two senses are better than on in retention, in learning anything today.
The guy or gal with the same task tells me, shows me what they made for mistakes to warn me not to do the same. Or shares that by sheer luck they did this right and that I should try this method too. I trust them, connect with them and produce my own videos to help folks in the the same way to fix their real estate need or problem. Each property sells itself because it works or not. Without real estate video in your marketing services, you are walking on thin ice.
Your buyer without a video thinks they all look pretty plain Jane similar. But with video, they can see and hear how each one is unique, will work for their special needs or not. Frees up the agent, broker who can be off doing something else because videos are self directed. Help yourself, park it, come in from the curb. The front door is unlocked, lights all on, heat or ac dialed in for the on demand have it your way open house.
The statistics show less than a minute is spent on a real estate website, but close to six minutes are spend on video channels.
That shows you what the real estate buyer of today prefers. Are you thinking you should adopt this thinking too if you list, twist and sell real estate listings in today's market, with the most powerful tool of them all video available if you make it a priority to add them to your arsenal of tools? I find 10:30 at night is the drive time busiest traffic on our video channels. Help yourself and so many properties get bought from the video all by itself doing all the heavy lifting in the information transfer that leads to results.
With property listing stills alone, the one or two images of a kitchen, living room, the bedrooms are shot, locked in time in the SD card capture and hauled back to the real estate office. To put online with the copy and passed off as good enough. How we always did it. Is that house equipped with a bedroom on the first floor, and where are the bathrooms again? The buyer not so sure because so much is missing in the presentation. Oh yeah, that's right. You are the kind of real estate agent or broker who only takes a buyer serious when they darken your office door. How is that dinosaur move working for you these days Stone Age REALTOR?
Real estate video shows how the house floor plan goes together. It pulls the buyer around, up and down, through out the home. They can re-tour, send the link to a family member who has offered to help with closing costs if they could just see the place from the other coast. Weave the survey, quick list of features in a slide. Don't push still images around the screen and call that a video though.
Video for real estate, real full motion with the audio track not wasted, missing or filled with a music bed.
The take away with real full motion simple video and audio is the buyer does not have to wait. Stay where you are, no need for your hat, coat, an expensive plane ticket, gas, tolls, motel rooms. They have been on the land, down by the lake, in the mom and pop grocery, been all through the house for sale. Shown not just one image of the rooms, but from all angles. 60 of them a second on to the next area. How we get there is easy to understand and not kept a mystery. And the buyer heard in the narrative that is spoken conversationally like a real showing you and I do every day everything you think they might like to see and hear. About say a Maine farm for sale. And to go along with the homes with land listings, better be doing videos about farmer's markets,. Or video the kids working in the farm fields, etc. Parents in the audience want their kids to be industrious, to put down the channel changer and to stop whining about being so so bored.
Not putting the other end of the signal to sleep is the first video rule. Droning on and reading dry as dust narrative to the listener using terms none of us ever do walking back and forth through homes in our talks with buyers showing homes. Giving local community tours too is part of the video mix, or better be. Where just open the mic channel and let the event do the talking as you take the buyer along with you and don't have to say a thing. Those work best. Quick, easy, powerful. Video interview the locals in your area and post those productions.
Does the house have a ground floor bedroom for the buyer's mother-in-law may seem trivial to the agent or broker but it is a make or break factor in the real estate decision making on which one to pick. Missing information could be the reason another REALTOR's property is picked that does not work out as well but was better described, depicted more completely using real estate video.
The second largest search engine and owned by Google, that makes You Tube a pretty worthy place to spend some time to stock the marketing shelves for property listings needing to get to a closing.
Mini video players showing up in the front page search results that happen close to 60% more times if the agent, broker has one to share. That is a neat feeling seeing your video not just text on that front page query. And which result link do you think you would reach for if you were the buyer? Right, the one with real estate video.
The real estate buyer is not critical of the elements a Hollywood screen reporter would bark about in the trade magazines and newspapers. Not so concerned about lighting, staging, acting or camera angles. These are meat and potato, blue collar helpful and not designed to be for only your most expensive snarky property luxury listings. The videos deliver quick and easy and are remembered. The video links emailed to friends, posted on social media channels. Facebook is rewarding uploads of video and is starting the war with You Tube for peepers and ears. Put videos on your Facebook business page.
So are you in the camp using video and getting awesome results or thinking ah gee, static images, a couple of those work best? That I don't do or need to do real estate video to move any of my property listings or promote the local area.
Turn the camera away from the agent holding it, showcase the property, tell them about what is not seen in the images. Avoid this is the kitchen, this is the bath obvious. The buyer knows what those rooms look like. What about those spaces, the area, the distance away from the most frequently sought all important school, hospital, shopping or water front information? As you pan the back yard, tell them 123 Morning Glory Circle is three blocks from the parks and rec, a mile to the golf course, less than a mile from Wally World's for blue light special deals shoppers.
Think real estate buyer, customer, client ... Always.
If you were him or her, you would want video for real estate done right. Nothing Hollywood fancy smancy or stilted, but down to Earth friendly and helpful Introduce them to the community, get them inside your property listings without delay. Real estate video channels, post yours on this blog post thread for all to learn together by example.