Effective Direct Mail Marketing
I've seen questions from real estate bloggers asking about the elements of effective direct mail. If you list homes for sale for a living, you could just follow the blogs of Barbara Todaro for current and outstanding advice.
One of the best recent articles that I have read on effect direct mail marketing was by Etelka Lehoczky in INC magazine. If direct mail marketing is important for you, click on the following link to read this article.
"Direct mail, one of the most maligned marketing practices, is having a moment. It is used in 57 percent of marketing campaigns, up 7 percent over 2015 and second only to email. It's used more often than social media, online display ads, and paid search. Response rates can reach 5.3 percent when you use a "house list" of existing customers and opt-in recipients, and overall they are up almost 2 percent compared with last year. That dwarfs the 0.3 to 0.9 percent scored by all of the tracked digital methods, according to the Direct Marketing Association's 2016 Response Rate Report."
Hibiscus, Longwood Gardens, Kennett Square, PA USA IMG 8334
Canon PowerShot G11 Camera
Photograph by Roy Kelley
Roy and Dolores Kelley Photographs