Effective Direct Mail Marketing

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Effective Direct Mail Marketing

 

I've seen questions from real estate bloggers asking about the elements of effective direct mail. If you list homes for sale for a living, you could just follow the blogs of Barbara Todaro for current and outstanding advice.

One of the best recent articles that I have read on effect direct mail marketing was by Etelka Lehoczky in INC magazine. If direct mail marketing is important for you, click on the following link to read this article.

 

This Old-School Marketing Technique Can Triple Your Responses

"Direct mail, one of the most maligned marketing practices, is having a moment. It is used in 57 percent of marketing campaigns, up 7 percent over 2015 and second only to email. It's used more often than social media, online display ads, and paid search. Response rates can reach 5.3 percent when you use a "house list" of existing customers and opt-in recipients, and overall they are up almost 2 percent compared with last year. That dwarfs the 0.3 to 0.9 percent scored by all of the tracked digital methods, according to the Direct Marketing Association's 2016 Response Rate Report."

 

 

Hibiscus, Longwood Gardens, Kennett Square, PA USA IMG 8334 Canon PowerShot G11 Camera Photograph by Roy Kelley  Roy and Dolores Kelley Photographs

Hibiscus, Longwood Gardens, Kennett Square, PA USA IMG 8334
Canon PowerShot G11 Camera
Photograph by Roy Kelley 
Roy and Dolores Kelley Photographs

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Roy and Dolores Kelley Photographs

Roy Kelley and Associates

 

Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200

Gaithersburg, MD 20879

Main Office:  301-258-7757 (You will not reach me at this number)

Send an email message if you need my phone numbers. I will be happy to recommend a real estate professional if you are moving to the area.

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Rainmaker
4,171,347
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Roy Kelley thanks for the mention....and this is great advice for all listing agents..... direct mail marketing is the prime method of target marketing .... if one is searching for a specific style of home, i.e., one level living, a direct mail marketing method is prime to find it....

Jan 13, 2017 03:05 AM #1
Rainmaker
2,138,849
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Roy: It is a methodology that still works if we have a plan in-place and a bit of patience.

Jan 13, 2017 03:06 AM #2
Rainmaker
1,674,126
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Roy Kelley 

Thanks for sharing great advice and the mention of Barbara Todaro too! Direct mail marketing is not a lost art it's another avenue towards success!

Jan 13, 2017 04:20 AM #3
Rainmaker
833,757
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Roy Kelley - Now that the campaign season is over, it is probably a better time to do direct mail marketing.  

Jan 13, 2017 04:21 AM #4
Rainmaker
2,782,669
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

It definitely works for Barbara, and she and her Team are quite successful!

Jan 13, 2017 04:47 AM #5
Rainmaker
4,151,087
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Roy.  When it comes to direct mail marketing, Barbara is the best.

Jan 13, 2017 04:47 AM #6
Rainmaker
2,564,810
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Roy. Just when they are ready to bury direct mail as a relic, it out performs the competition! Enjoy your day!

Jan 13, 2017 05:21 AM #7
Rainmaker
4,506,047
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for your comments. It is always good to receive your feedback.

Jan 13, 2017 06:58 AM #8
Rainmaker
1,358,280
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Roy, this is great advice, direct mail marketing works when done consistently. January is a great time to start. As always, beautiful picture.

Jan 13, 2017 09:07 AM #9
Rainmaker
2,112,106
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I think many of us are finding that everything old is now becoming new again with marketing.

Jan 13, 2017 01:28 PM #10
Rainmaker
2,112,106
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I also think Barbara Todaro shares some of the most awesome marketing ideas and methods here on ActiveRain!

Jan 13, 2017 01:30 PM #11
Rainmaker
4,506,047
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Your comments and your continued support are very much appreciated.

Jan 14, 2017 05:22 AM #12
Rainmaker
4,506,047
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Monday morning to all. Have a great day and an outstanding week.

Jan 16, 2017 03:54 AM #13
Rainmaker
4,506,047
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

One of the initial actions of the Trump administration was to suspend the previously announced reduction of the FHA mortgage insurance premium.

Jan 23, 2017 03:56 AM #14
Rainmaker
4,506,047
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Sunday afternoon to all. Have an outstanding week.

Oct 15, 2017 09:42 AM #15
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Roy Kelley

Roy and Dolores Kelley Photographs
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