I am a Realtor among other things, and as such a small business owner, and therefore wear a multitude of hats. There are many things I need to do each day to prospect, to follow up on listings, call clients, meet new clients, call past clients, have coffee with someone, be involved with the local business association, update my website, make a video, look at the MLS and make sure my clients know about the latest listings, call some realtors to see if they just might have something coming on in this area because I have a client looking for a home there. Not to mention Active Rain, reading, posting, commenting, following new rainers and people who I never knew were on here but suddenly I come across one of their posts and want to read more.
I know I should think about SEO, when I post, when I update my website. I actually have a local development where I am the top ranked agent, but have no idea how it happened and cannot recreate it for other developments as much as I try or for common terms that consumers might search for locally. So honestly I don't think about SEO...but when I read this post by Tammy I breather out because she understood. So take the time to read and I hope you enjoy it as much as I did.
I saw a question this morning about your favorite SEO tip. Many people said they don't even think about it. I found that interesting and it prompted this post.
I actually get it! You think about real estate (or mortgage or home inspections or whatever you do). You don't DO SEO. You DO your job. SEO is literally a completely different job.
In case I'm speaking a foreign language here, SEO stands for Search Engine Optimization. It's basically making your website or blog favorable in the eyes of search engines (like Google) and readers alike in order to be found and ranked.
Unless you have a great book of business and can make a living on referrals and in person (and some can) you are probably marketing or advertising somewhere. Online is really the best place to do that but it's like a grain of salt trying to stand out in a sandbox. Really hard! This is why we have to use SOME SEO in order to be found.
[Related Post: Where should your leads be coming from?]
If you want someone to find you online you have to do a little and care a little otherwise you're just spinning your wheels online for no reason and someone else that DOES care will sail past you. It's not just going to happen on its own.
There's really no point to writing blog posts or content out there if no one is going to find it. You can't just write something, click publish and cross your fingers that it will be found. There has to be some thought behind it and a plan for it.
Research what people are looking for - Answerthepublic.com is a great place to start. Find what people are looking for in your area and use that keyword or phrase as a title, description and in your content.
Write an amazing post or page - Really give someone the answers or information they want. BE THE EXPERT on that topic. It can be a neighborhood, niche, loan program, whatever. Offer pictures, video, lists, bullet points and details to make it easy to read and enjoy.
Share it! Don't just let it sit there, share it! You put some time into this piece (I hope) so let the world know! Ask a co-worker to share it on social media or mention it in THEIR next post. Post it to your social media pages and content sharing sites like scoop-it, co-promote, or Fliboard.
Then share it again.
If it really is amazing, like it should be, talk about it again and again. You don't have to write 10 boring, short posts a week; write one amazing one then share it the next week too! Take an hour or two each week to write an amazing post and then let it do the work for you.
If you've taken your time, been intentional with the post and you're proud to share it, others will share it and talk about it too. Bill Gassett does a great job with his blog. He writes one outstanding piece a week then shares the snot out of it!
Take the time to make it great rather than pumping out too many mediocre posts. And yes, if you're going to do it, you have to "think" about it a little. ;-)
Tammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.
The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.