Forget About "Millenial" Marketing

Reblogger Praful Thakkar
Real Estate Agent with LAER Realty Partners

We have defined generations based on the age.

And created marketing strategies for them.

Is it really worth it?

A re-post from John Meussner.

Forget About "Millenial" Marketing 

Original content by John Meussner NMLS #138061 MMCD #1141

Forget About "Millenial" Marketing

 

 

     I'm sick of it.  The "M" word has consumed everything, it seems, and I'm just.plain.sick.  I haven't heard of a term to define a generation that has instilled more fear in businesses, more action plans in marketing, more cries of "entitlement".  I am a millenial.  Here are some fun facts to describe Millenial Marketingthis "millenial".

 

 

- I hate text messaging.  I'd rather email.  Even better, I'd prefer to pick up the phone and solve an issue that will take days of email correspondence in a 5 minute conversation.  I'd like to hear the intonations in your voice, clear up any confusion immediately, and have a real life human element to correspondence.  Emoji's just don't do it for me ; )  And DON'T. YOU. DARE. ask me if I want to use snapchat for business.

 

 

- I have a smart phone - for business, not pleasure.  I enjoy being disconnected.  I don't own an ipad.  My ipod is a first generation (albeit upgraded/newer for extra space), and I have the same laptop I've had since the mid 2000's, and will continue working on it until it no longer works.

 

 

- I DO have one of those liberal arts "pursue your passion not a paycheck" type college educations.  I was passionate about English literature, so I made it my major.  After 4 years, I decided to apply what I could from my major into a field were I could make money.  I did not sit around in my parents basement whining about how expensive my degree was, I went out and started working, bought my first home at 23 with 0 financial help, and decided that it was my job to create the life I wanted.

 

 

- I do not have a sense of entitlement.  Here's the list (in it's entirety) of what I think the world owes me...

 

 

**FIN**

 

 

     There are many other "millenials" like me.  We HATE being called millenials, but we can't help the fact that we were born after 1980.  But I get it, every generation shares similarities, and for business and marketing purposes, it makes sense to do things that appeal to the masses.  Tons of people are making money in the financial services industry by marketing to "baby boomers".  GenX offered many businesses opportunity as well.  Marketing to millenials will surely create opportunity as well.  So let's be clear about what a "millenial" is, and what it is not.

 

 

-  If you were born after 1980, you're a millenial, like it or not.

 

 

-  If you are glued to an electronic device all day, every day, and seek approval from people you've never met outside of a digital world, you are not a millenial.  You just have a personality disorder.

 

 

-  If you would like to participate in the biggest financial transaction of your entire life (most likely, buying a home) by pressing a few buttons on a gadget in your hand and expecting the world to jump for you, you are not a millenial.  You're naive, and perhaps an idiot.

 

 

-  If you demand an extremely high level of service and an instantaneous response time from a knowledgeable, experienced professional, but don't think you should have to pay much, if anything, you are not a millenial.  You are cheap.  And possibly entitled and disillusioned as well.

 

 

-  If you can't wait 10 minutes for a response without becoming agitated, or better yet, without calling someone else that will get you answers NOW, you're not a millenial.  You're selfish, disillusioned, and you're going to end up getting taken advantage of.  Remember - Good, Fast, and Cheap - in the real world, you only get to choose 2.

 

 

-  If you are afraid of investing in the stock market, but are not afraid of investing in $300 sneakers, you are not a millenial.  You're fiscally irresponsible.

 

 

-  If you find it impossible to save money for a home because of your $250/month student loan debt AND (the real reason) you need plane tickets and hotel money to see Rome before you turn 30 so you can etch your name in the coliseum and snap a selfie, you are not a millenial.  You are what's wrong with the world.

 

 

-  If you leave a bad review on Yelp! for a company after an experience where the company really didn't do anything wrong, you're not a millenial.  You're a jerk.

 

 

     I hope I don't sound bitter toward my generation.  I'm not.  I'm just frustrated with technology companies that perpetuate stereotypes that just aren't true as a means to sell their product.  Zillow is trying to convince the public that the only way to buy a house is to find it on an app and click one of their advertising agents, and BOOM! you're instantaneously a homeowner.  Verizon is trying to convince the public that a Realtor (did they seek permission to use the trademark in their latest commercial?) has no clue and cannot do their job without high speed service on their tablet to get answers and info in .0005 seconds.  Data and marketing companies are trying to convince you that the only way to survice today is to not only learn how to use social media, but to pay them to teach you how to do it - after all, if you don't, you'll be lost with us self-righteous millenials. 

 

 

     If you want to market to the younger generation, have at it.  There is opportunity there, but please.  Please.  PLEASE.  Don't think "marketing to millenials" means dumbing things down.  The millenial generation did go to school.  We caHashtagn digest more than 140 characters at a time, and the best way to get our business is to know your stuff, provide us with information, and have good communication skills.  Don't fall prey to the marketing companies that are trying to convince you we have no clue about finances, no patience whatsoever, and won't do business with you if you haven't hit a certain number of "likes".

 

 

Just like the Baby Boomers, GenX, GenY, and every other before them, we want nothing more than to work with #RealEstateAgents and #Mortgage pros that will communicate, educate us, and prove their value when we're #BuyingAHouse.

 

 

 

 

 

 

 

 

 

John Meussner

NMLS# 138061

Visit My Website!

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
1,534,396
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Wow, glad you chose a reblog for this one. I too think the M word is used too frequently, and many do not fit the stereotype. My daughter is, by age, a Millennial, but not by the description many assume. 

Jan 14, 2017 01:41 PM #1
Rainmaker
1,032,972
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

I have a hard working 23 year old...who is a Chemist, and is taking classes at night to earn his masters... that being said , I unfortunately have tenants in the same age bracket who feel they deserve to be heard about the tiniest things. Every generation has whiners, tell them to call someone who cares (like their Mommy).

Jan 14, 2017 02:06 PM #2
Ambassador
794,064
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Thanks for the reblog, Praful!  Oldie but a goodie -- I still feel the same way, and in the nearly year since I've written this I've watched a lot of people waste a ton of money on 'millenial' marketing fads.

Jan 16, 2017 01:13 PM #3
Ambassador
3,867,260
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Debb Janes EcoBroker and Bernie Stea JD - Thanks for stopping by at this post and your comments.

You are right - we generalize a bit too much at times....

Jan 16, 2017 09:16 PM #4
Ambassador
3,867,260
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Steve Loynd - all the best to your son. I liked your statement - every generation has whiners.... and when we make a general statement, I feel we are doing the disservice to good ( or different) people in that age group.

Jan 16, 2017 09:18 PM #5
Ambassador
3,867,260
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

John Meussner - oldies but goodies - so true!

Somehow, some people think they are smart and have broken the code that will give them all the success! Just to realize that everyone is not the same!

Jan 16, 2017 09:20 PM #6
Ambassador
3,867,260
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Once again, thanks all for stopping by at this post and your comments.

Jan 16, 2017 09:20 PM #7
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
3,867,260

Praful Thakkar

Andover, MA: Andover Luxury Homes For Sale
What did my neighbor's home sell for?
*
*
*
*
Spam prevention

Additional Information