We suspect every listing presentation, in part, explains how the price of a house is determined..."The Market"....evil spirit some feel it is....makes that choice. Sellers expecting a greater return...because of their investment, financial position, pride of ownership, expectation....and the reality of the market are sometimes many dollars apart.
The net sheet won't look quite the way they had in mind. Their check for the proceeds will be less than they had envisioned.
We sometimes get the question..."But.....what if we just 'start here' ?" The start here being a higher price. Our pricing mantra is to start where you want to end AND if you enter the market too high...you will miss those important first days on the market eliminating the buyers who could afford the house.
We have no incentive to sell a house for less than it is worth. We all work on commission...why would we purposely take a pay cut ?
We would not.
When we are interviewed for a listing and do not get it...it is always because we refuse to "buy the listing" and convince the Sellers as another agent did that the house will sell for a far higher price than anything the market indicates.
Sometimes in the divorce niche of our practice...this will mean that the Judge decides we are the Realtors to best list the property....because experience has told them that we price to sell...not to sit.
Sorry Sellers...the market DOES decide....we are but the messengers....to tell the whole truth and nothing but the truth so you can best begin your next happily ever after.
If you or anyone you know, is looking to sell a home wih a price that the market will accept supported by the data that the market provides in southeastern Wisconsin, call the Hansons...we are honored to be service.