Geo Farming

By
Education & Training with ClubWealth®

Geo farming is a specific neighborhood or area where you have focused your main marketing strategies. The goal of geo farming is to become the “neighborhood expert”.

Here is how you do it.

  1.        Select an Area

When searching for the right area to farm, there are many things to consider. First, make sure it is the right size for you. Usually you want around 500-1,000 homes. A thousand home shoul dbe your max until you have had more experience.

Make sure you have a budget set on what you are going to spend per year. Your budget will vary depending on the area you are in.

You need to know what price range you should be working with and try to find an area within such price range.

You will also want to know if the area has:

  1.          A high turnover rate
  2.           Dominate agent
  3.           Restrictions on open house signs

 

  1.            Marketing
    1.          Hot Sheet
    2.          Call & Door Knocking
    3.           Hold Open Houses
    4.           Add Everyone to your CRM
    5.           Tag A+, A, B clients & Buyer or Seller
    6.           Reason to Get Email
    7.           Personal Handwritten Notes
    8.           Add to Client Appreciation List
    9.           Monthly Email list
    10.          Create Blog Site for Farm
    11.           Create Facebook Group
    12.            A+, A, B should ALWAYS Receive Newsletter

 

  1.            Schools
    1.          Scholarship Fund
    2.           Sponsor School Events

 

Cool Ideas

-          Create a Neighborhood Directory

o   Get Others to Sponsor It Too

-          Neighborhood Watch

-          Community Garage Sale

-          Welcome BBQ

-          Moving Sendoff BBQ

-          Special Made Business Cards

-          Contests

o   Best Yard (spring)

o   Best Christmas Decorations

o   Best Halloween Decorations

-          Neighborhood Cleanup parties

Geo farming will help improve your business and get you more leads. Just make sure you are constantly doing something within the area! To learn more about Geo Farming click here!

Posted by

Micheal Hellickson

Club Wealth

206-300-1000

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Michael Hellickson

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