It's no secret that the world is going digital. With the emergence of smartphones, laptop computers and tablets, consumers are getting smarter, and they want their experiences to be too. The digital age has changed everything about the ways in which companies across the globe are doing business, and the real estate industry is no exception. As humans start to expect more direct, accurate and quicker information in all areas of our lives, it is in the company's best interest to evolve with the changing lifestyle as well.
Ninety percent of homebuyers and sellers are starting their search online. Ninety! They're using websites HAR to search for listings, even before contacting an agent. With certain apps and online searching, they are able to search by location and neighborhood, view videos and pictures of properties and area amenities, and then save it all to compare and contrast later. The importance of making listings as all-inclusive as they can be is bigger than ever. Real estate agents are also using social media to provide news, property updates, create polls and communicate with their clients. Facebook is great for informative listings and live streaming your production. Twitter is perfect for quick updates and for what is being referred to as micro-blogging, a combination of blogging and instant messaging. Taking the newer generation by storm is Snapchat, another way for companies to post videos and pictures to market their brand.
Our company, Nan and Company Properties, uses social media to keep our audience up to speed with the latest news, whether you're looking to buy or sell luxury home in the Houston area or just looking for insight on the Houston culture. By doing this, your company promotes brand awareness, engages with users, advertises the properties and generates leads, that way when someone makes the decision to buy or sell their home, they immediately think of you!
Although many companies are making strides in developing and evolving, the work is far from over. There is always new technology being created, more apps to be downloaded and changes to be made. If you're ever unsure about they ways you are receiving your information and how you can learn more, feel free to ask your agent or visit our website. We pride ourselves on our innovative outlook and are always looking to improve.
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