We've been here in the Rain actively participating for over 6 years. And periodically we see people post "How do I cancel my account?".
And in most cases the reason seems to be "Blogging doesn't work". And that's a true statement (at least for them). Blogging DOESN'T work if:
- You aren't patient. Think marathon, not 100 meter dash.
- You're not dedicated to blogging. You've got to develop content that means something to your audience. Blogging once every week or three just isn't going to get it done if it's your initial foray into blogging. You can get away with that AFTER you've built up your body of work.
- You skimp on the quality and purpose of your posts. You throw a few paragraphs together, don't proof your work, your subject matter is generic and you offer no value proposition to your audience.
- You don't identify your target audience(s). The spaghetti on the wall approach is usually not going to be very effective. A focused blog is likely quicker to getting your phone to ring.
- You don't bother to learn the basics of blogging so you can increase the odds you'll get found. You don't have to be an SEO guru, but learn enough to help yourself.
-
You equate comments and features with being a successful blogger. My most business productive posts have almost no comments and they'll never see ActiveRain's front page, but they're the ones that make my phone ring.
Bottom line, before you hang up your membership in this community, STOP. Downgrade from Rainmaker if you must, but stick around for a bit. Learn from those that have figured out how to make blogging a good return on their time. And the side perk? Given time you'll meet some amazing people and make some great friends. So stick around for a bit!
Bill of Liz and Bill aka BLiz
Comments (52)Subscribe to CommentsComment