Today at RE/MAX Around the Mountains in Blue Ridge, Georgia, Our marketing team had a meeting concerning market share and if we should share the numbers with general public. We clearly hold the #1 spot in our county and we can back it up with numbers from our local board of realtors.We went as far as charting ,graphing and putting it on tables.
The question is, do we reveil this data in a print ad. Our of closest competitors really trys to manipulate this data to her favor while recruiting and in listing presentations. The funniest part of all that is she rides high horse of good character and high values. We have kept the gloves on so far,but enough is enough, it is time to reveal the truth.
My vote was to use this information in our advertising and not to be concerned with the flack we might catch from the Real Estate Community. I don't think it is bragging when you can back it up.