6 Ways To Guarantee A Lousy Online Real Estate Experience.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759
http://actvra.in/4YY9

Buyers and sellers of real estate, they look to the professionals to identify, to clear cut the obstacles.

To expertly lay down the path from realistic pricing to marketing the listing, to helping obtain financing, working to find solutions to obstacles on anything from anyone that comes up along the way to fishing for buyers sellers maine photoget everyone to the real estate closing.

Sometimes bloodied, weary from extensions to satisfy all the layers of players surrounding the real estate listing to sale process.

But fish or cut bait is the Maine expression.

No time to whine. Just have to buck up, deal best with the red flags and not wave the white ones of surrender.

For hard earned success, never let up results, the right navigation to a completed real estate property closing.

Today more than ever, the online real estate website experience better be smooth, helpful, complete. Here are 6 ways to guarantee just the opposite.

1) Make your website navigation over complicated, for black belt surfers and as confusing as possible so the user bolts. Don't use clear as bell descriptive labels or helpful breadcrumbs to mark the path. Keep it all vague, cloak hidden for your user and search engine bots.

2) Just focus on property listings only, don't offer community information of any kind to limit your audience to only local buyers. Don't educate, avoid setting expectations or building trust blogging on the many elements of  real estate listing and selling agents and brokers deal with daily.

3) For a lousy online real estate experience, make sure your website ranks poorly, attracts few visitors, that no one returns for more of whatever made them bounce so quickly if they found you on radar at all.

4) Use few images and make them very small, dark, narrow and uninteresting, not helpful. Use no video, no plat maps, floor plans, make the narrative short, mostly cliche buzz words and each property listing to sound an awfully lot like the last one, the next one.

5) Make it more time wasted getting less information, fewer properties explored from an outdated slow clunky website. Saturate your users top end website device monitor with obnoxious screen fulls of bottomless propaganda to scroll on and on about how much integrity, trustworthiness, awards and designations the self absorbed site owner has. While forgetting the mission vision to serve up information using all the senses and for amplification on social media outlets and display on mobile devices.

6) Avoid identifying and offering solutions to real estate needs. Don't inspire, or be creative or seek engagement to get results. Forget real estate website monitoring with time bent over your Google webmaster console. So you have no idea what needs fixing based on study of your real estate user's habits and oblivious to why and where the MIA drop off interruption happens over and over.

(More questions and answers to website design, architecture flow and what should be getting attention in your real estate website.)

There you have 6 ways to guarantee a  lousy online real estate experience.

I'm Maine REALTOR Andrew Mooers,  ME REALTOR

 

 

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Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thanks Sally K. & David L. Hanson ! Have a great Friday!

Jan 20, 2017 04:36 AM #5
Rainmaker
1,296,371
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I'm amazed at how many real estate sites I've visited that offer nothing but a home search. If there's anything at all under the "about" tab, it's generic, and usually about the company, not the agent. Just the same blah-blah you see over and over everywhere.

They don't have to worry about a confusing layout, because there's nothing there to find!

Jan 20, 2017 04:42 PM #6
Rainmaker
265,339
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

You have used the negative approach to emphasize the positive.

Thanks for sharing.

Jan 20, 2017 05:53 PM #7
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thank you Marte Cliff  for your words of wisdom... AR is lucky to have you in the flock.

John Wiley ... If you were a buyer, and used the machinery of your own website, how long it took, how well you were serviced and was there anxiety would all shape the next generation of that website. Thanks for the comment!

Jan 20, 2017 06:02 PM #8
Rainmaker
3,602,465
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the geat tips. Anyone thinking of buying or selling a home in your market area should call you to be their agent.

Jan 21, 2017 04:00 AM #9
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thanks Gita Bantwal ... By offering a better service and access to buyers who are keen to make a move from close to home and from far away, we attract some of the best properties in the local area. I love where I am lucky to live. Don't just peddle listings but promote the area.

Jan 21, 2017 05:03 AM #10
Rainmaker
3,128,933
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Andrew

Your post is right on the money . . . . Our online present is a big part of  the level of success we achieve.

Good luck and succes

Lou Ludwig

Jan 21, 2017 05:45 PM #11
Rainmaker
3,782,502
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks Andrew.  Excellent tips for all of us who are working on attracting business through our websites.

Jan 22, 2017 05:57 AM #12
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thanks Lou Ludwig and Gabe Sanders ! The website has to have all the aisles of shelves stocked fully with information. But the best user experience design to remove sharp corners or big climbs, sudden drop off dips means design it using a walker, wheelchair to make sure it is the best real estate ride. Spend time on other real estate or any product or service site and you see beyond the wire frame but pretty skinned covering. Study under the hood to see what does or does not work and why.

Jan 22, 2017 06:09 PM #13
Rainmaker
393,922
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

This post reminds me of a wonderful vacation my husband and I took in Maine so many years ago...we always wanted to go back.  Haven't made it yet! I agree with your points, escpecially the one about photos

Jan 23, 2017 08:21 AM #14
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The best site information using images, video, tons of plat maps, floor plans and the A to Z is not much good. If the parking lots, roadways around the information blocks are confusing, closed off or just dead end. The use has to know as soon as he hits the site, this is what I am looking for, this is more like it. Lots of time is wasted online that does not need to be in pretty sites that has fluff and little there to dine on. Or very poor navigation, site design. Make it all about the user, his online experience Mary Hutchison, SRES, ABR ! Maine is one drop dead gorgeous state!

maine fishing boat image

Jan 23, 2017 08:53 AM #15
Rainmaker
4,113,770
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Andrew, for sharing your experience and your advice.

Jan 24, 2017 06:29 AM #16
Rainmaker
1,100,557
Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

As John says, you have used the negative to emphasize the positive. You can't just slap up a website. You have to make it all-encompassing.

Jan 24, 2017 12:18 PM #17
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

And Jane Peters ... market reports, don't have to be hit and run or dry as dust, make anyone hurl a hair ball. They can be fun and informative. Do the approach that will stand out, to get attention to develop interest to create desire and then get action. Lead to a listing or a real estate closing.  Getting around your real estate website can not be like using a walker or a wheelchair up a steep incline. That is what poor navigation and no idea where the user is in the site feels like to the user. They bounce.

Jan 24, 2017 01:33 PM #18
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Roy Kelley ... Thank you for stopping by, popping in.

Jan 24, 2017 01:34 PM #19
Rainmaker
505,343
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Hi Andrew Mooers 

First, love the pictures.

A well thought out and designed website is a must if one is using an online presence. Good tips

 

Jan 25, 2017 06:08 AM #20
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Double D Doug Dawes ... fully stocked too because as the old Maine expression goes, "you can't sell meat from an empty wagon".  Inventory is king!

lighthouse in maine photo

Jan 25, 2017 07:13 AM #21
Rainmaker
113,395
Melissa E. Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

It's easy to have a lousy online real estate experience, many agents do just that. It takes constant work, which can be quite the challenge. Thanks for this great list of things to avoid.

Jan 27, 2017 06:27 PM #22
Rainmaker
1,791,301
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

It is what you stock the shelves with, the images, videos, maps, floor plans, and more... but if navigation is difficult or slow and tedious. If you site design makes the user think I am not in the right place to get what I need, they never stay on the site or have a successful session Melissa E. Spittel ! You need all the balls to juggle in the air and stay there for the connection to stay solid between you and the user.

Jan 28, 2017 10:00 AM #23
Rainer
227,889
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Interesting way to present the information, couched in negative terms.  Don't know how effective that is, but mixing things up does make it interesting.

Feb 20, 2017 12:21 AM #24
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