We often talk about social media, SEO, online reputations and all the technical ways a real estate agent can boost their business. While these are all extremely important, there are traditional marketing practices that agents should consider trying! This is especially true for new agents who must find a way to establish themselves in an already-crowded market.
For example, with new listings being scarce, canvassing your local neighborhoods with door-to-door visits could be worth a try! For the best results, put a plan together first. Know the neighborhoods you intend to walk, and create a reasonable route. Target a couple blocks at a time, rather than making it a marathon. Choose a Saturday or Sunday to walk your route, and time your visits between late mornings and early afternoons.
Here are several do’s and don’ts to follow:
Do obtain any required solicitation permits from your municipality. Also verify if a neighborhood HOA allows door-to-door solicitation. Follow the rules.
Don’t go it alone! Walk your route with a buddy.
Do dress professionally, and wear a name tag. Represent your personal brand in the best possible light.
Do not be pushy. Relax! Your goals should be to meet people, deliver information and build your contact database in the process.
Do have some print materials to hand out, along with your business card.
Do memorize a script, so that you are comfortable introducing yourself. Example: “Hi, I’m Judy, I’ve lived and worked in the area for 6 years. I’m here to tell you about (market news, an upcoming open house, buyers who are looking for homes in the area)”
Ask a couple of questions “Would you be thinking of putting your home on the market sometime this year?” And “Would it be alright if I mailed you future newsletters and stayed in touch?”
Do remember to thank homeowners for their time! “You’ve been so pleasant. Thank you very much, have a good day!”
Don’t overstay your welcome! Keep it short. Remember that your objective is to introduce yourself as the local market expert, and add to your contact database. If someone is interested in a CMA, go ahead and set up an appointment to return!
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Copywriting & Marketing Specialist