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Time To Dominate - No Whiners Please

By
Mortgage and Lending with Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 NMLS ID# 158606

Just got back from the awards presentation for our Company headquarters at Cherry Creek Mortgage.  A few nice things that I experienced.  First, I was able to go to our corporate offices, have drinks with the staff, leaders and heirarchy of Cherry Creek.  Later that night they had the awards dinner.  After dinner, I picked up my production trophy for taking 5th place nationally for loan origination production. Not too shabby....#5 nationally, but next year, I expect to be in the top 3.  I was so close too!!!!!!

The next day we had a meeting for all four of the regional vice presidents.  We were given a state of the union address by our President, Jeff May.  Basically, IN A DOWN YEAR, we are on pace to surpass last year's national production.  This is the year that companies are being sold, closing and just stopping in their tracks because they can't deliver in the market. 

MOST IMPORTANTLY, the secondary marketing part of our company showed all of their tracking signs to show just how much the economic signals are changing for the better.  They went in to an in depth analysis as to why the turn around has begun.

THE REALITY is that time have changed.  60% of the originators who were in the business at the first of 2007 are out of the business.  The other reality is that FHA, which at one point was representative of 1.9% of the mortgage market, now represents over 30% of the market.  THE MARKETS ARE CHANGING.  People are buying homes.  Our company is exceeding it's goals for the year, albeit by a hair or two, but we're growing profitably in a down market.  They keep bringing new tools to the market place.  Tow Ward and Majestic Mortgage have signed with Cherry Creek Mortgage and now brings all of his wealth management tools to our company.  I can't tell you how exciting it is to have such a strong and moral leadership core.  To top is off, for the first time every our fundings have pushed us to the point of expanding our warehouse line limits.

The FINAL DAY, I went to my old stomping ground up in Allenspark Colorado.  I stayed at the base of Mount Meeker.  To say that it was phenomenal would be an understatement.  I'm working in my job so that I can live two months a year out there.  My wife and 5 kids will be heading there this summer.  We can't wait.

HERE'S THE BOTTOM LINE.  The markets are rebounding.  The closings and applications are up.  You as a realtor or originator ARE CURRENTLY CREATING your revenue.  Listening to all the BS in the media about the suicidal realtors and lenders doesn't do me a damn bit of good in my business.  Nor will it in yours.  You' need to connect with your clients, serve them and leverage them so that you can prosper.  If you make it your single minded purpose to move forward and deepen your relationships by adding value to your client base, YOU ARE SETTING YOUR BASELINE FOR when the economy really kicks it in gear.  This economy will kick it in gear. 

I'm getting intimate with my sources.  I'm adding value.  I'm PLANNING for my future expansion.  My one realtor that i'm intimately tied to is adding a 3rd buyers agent b/c she is so busy.  The time to kick it is now. 

 

 

 

 

 

 

 

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Comments(8)

Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Larry:

Congratulation on your award and being #5, in your company. Good luck with reaching #3 next year.

May 09, 2008 03:27 AM
Jimmy McCall
JimmyMcCall.com - Cunningham, TN
The Ex-Mortgage Consultant

Larry, Congratulations on being a top 5 producer in your company.  Here to you and your family spending time in Colorado.

May 09, 2008 03:36 AM
Jon McCurley
TCS - Redondo Beach, CA

Congrats Larry!

It really does show how hard work really does pay off in any market. 

May 09, 2008 08:47 AM
Anonymous
Pole Fishing

i'm still waiting for the pics from your vacation?

May 09, 2008 08:47 AM
#4
Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

Congratulations on having a great year! It's amazing what a person can do if they just shut out the noise and go to work.

May 11, 2008 03:34 AM
Scott Cowan
RE/MAX Professionals - Olympia, WA

Larry- Great post and congrats on your award. Indeed now is a great time to grow our businesses. I am looking to bring on a buyers agent soon.

Best,

Scott

May 13, 2008 05:11 AM
Richard Sweum
1st Security Bank - Everett, WA

Larry, congrats!  And thanks for the B-slap.  I needed that.

May 13, 2008 05:35 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Thanks Rich....don't we all need that proverbial B-slap???

May 16, 2008 03:12 AM