Loan Officers are always looking for the one tip that will help them close every loan. They seek out that one program that will instantly bring borrowers to their door. They will try a new script everyday because yesterday's didn't work for them.

I'm here to tell you there is no magic bullet, there is no secret pill that will make you instantly successful as a Loan Officer.

BUT, there is a method that has been tried and proven throughout the history of Loan Officers and Mortgage Professionals that has worked to get loans closed. It's a technique that has made the shampoo industry millions of dollars. It all boils down to two little words.....

Rinse, Repeat.

That's right, that's the secret to the mortgage industry. If you've closed one deal, you can close 100 deals. All you have to do is...

Rinse, Repeat.

Yes, it seems simple and some of you are probably chuckling right now, but really think about it. Doesn't it make sense that if you've already closed one deal, you can close another deal? If you've proved to yourself that you can do it, wouldn't it make sense to say you can do it again?

Don't think of closing 100 deals. Instead, think of closing 1 deal 100 times. Picture what you did to close that deal. Don't think how you did it, think of what you did, think of the flow to the transaction.

What was the flow for that one deal to close?
How did you contact that borrower?
What product did you market?
What questions were asked? What answers were given?

Get it? You've already tasted success, now just go do it again. Yes, it's easier said than done, but everything is easier said than done so don't use that as an excuse. Concentrate on the flow of your success and.....Rinse, Repeat!