Quick poll - any Realtors® on Active Rain use Pinterest for real estate? The team at eCommission is finding it to be a bit of a gold mine to our surprise.
Over the years Pinterest has grown to be a go-to source for home design ideas. Everyone from homeowners to interior designers, and even real estate agents, are on the site to see what new trends they should be incorporating into their homes.
If you’re looking to be a well-rounded real estate agent who’s up to speed on home and interior design, then using Pinterest to discover the latest trends should be on the top of your to-do list.
Here’s why you should consider using the social media site as a tool to discover new home design ideas:
Stay current
One of the many essential skills in the real estate industry is the ability to stay in-the-know. When you’re constantly looking for new ideas or home-selling strategies it’s important to stay on top of what’s currently trending in home design. Using Pinterest provides a glimpse into what potential clients and people in the market are currently looking for in a home. This can give you an idea of which features to emphasize in your current listings or which pieces to incorporate into a home staging to grab the attention of homebuyers.
Build your brand
While Pinterest can be a place to showcase your listings, that shouldn’t be your focus. Pinterest, like most forms of social media, is a place to engage with customers and potential clients. A great way to do that is by giving users a taste of your home design expertise and personal style. Creating boards with interior design ideas and the latest home trends will showcase your knowledge of the industry as well as your personality. Everyone likes to know that there’s a real human on the other side of the screen so don’t be afraid to add some character to your Pinterest page!
Gain potential clients
Chances are, people who are looking to purchase a home in the near future are also using Pinterest to get ideas. An easy way to increase your chances of being discovered is by pinning trending items. These pins may gain traction and end up in the feeds of potential clients, leading them to stumble upon your profile. Getting in front of potential clients and showcasing your home design knowledge is a great way for them to get a sense of who you are as a real estate agent and convince them of your skills before even meeting you.
Give current and past clients ideas
Using Pinterest to discover the latest in home design is also handy when it comes to your relationships with current and previous clients. Whether they’re selling their home and need staging tips, or they just purchased a house and want some fresh perspectives on interior design, why not lend them a helping hand? Giving your clients your two cents on home design lets them know that you care about the relationship and will go the extra mile to maintain it.
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