I believe blogging needs to be a Realtor's best friend whether here on Active Rain or your own blog on your real estate website.
Active blogging can be a game changer, especially if you have a blog built into your website. Most of you know that blog posts should be original content and at least 300 words if not more. I know the Rainmakers understand all of this. If you are reading this, you most likely make time in your week for blogging.
When I do my seminars and webinars on blogging, everybody gets really excited about the possibilities and the only push-back I usually hear is their lack of available time to consistently blog. Of course, as we build our businesses, we get slammed and weeks go by.
Website vendors understand the power of blogging so they are making that technology available on their rental websites.
Sidebar - Of course on a rental real estate website, if you change website providers you may lose your historical content retention.
As a "solution" to Realtor's not having the time to participate in blogging, and knowing that ANY content makes a website look better, a few companies have come up with some content creation technologies. Sounds really cool to the BUSY agent because their blog will have content, but most likely the posts will have ZERO SEO value due to "Duplicate Content".
I watched a webinar the other day where automated blogging was pitched as an SEO tool. The website vendor creates blogging content that autoposts to their clients blog pages and they have code that will LOCALIZE the post by inserting [CityName] and other unique code based data insertions. Just because the post has been localized, does not prevent it from being labeled as duplicate content by the search engines.
I went to the website of the agent that was being featured. I selected one sentence from the post, pasted it into Google with quotes and did a search. That sentence was found within hundreds of websites created by this vendor. How is this a good thing?
1) Blogging is a really good thing
2) Original content can rock your SEO
3) Automated content may make your site look good, but most likely will have no positive effect on your SEO.
In a future post, I will address a few super cool FREE technologies that will rock your blogging world.