Word Wednesday: Branches

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Education & Training with U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.


"Improving efficiency on the farm is not only a risk reduction strategy, it's a profitability strategy."

-Bill Casady


Last week's Wednesday Word was "Layering".  Today it is Branches, which is sort of a spin-off of the layering concept for business. 

We've all heard the term "farming" in the real estate business.  You can have a big farm or a little farm but, either way, you need a lot of branches to produce a crop big enough to make a living.  

I live in the Apple Capital of the World, Wenatchee, Washington.  I know quite a bit about growing and selling fruit and how it relates to the real estate business.   

Did you know that apple growers purposely take most of the fruit off the trees while the fruits are still in the bloom stage, or while they are very small?  It is called "thinning".  

See that image on the right with the blossoms?  The big blossom in the middle is called the "King Bloom".   It will produce the largest, healthiest, most profitable fruit for the grower.  The smaller, secondary, blossoms are removed while they are still in bloom stage or after they have formed little fruits.  

Here is the importance of thinning.  If the farmer left ALL those blooms on the tree, it would produce a large crop of small, less profitable fruit, putting a HUGE strain on every branch and giving little reward.  This could, potentially, break the branch, damaging the tree and leaving all the fruit on the branch to rot.  

The farmer pays to have EVERY apple picked. You can't leave the little ones on the tree because, eventually, they will drop to the ground... inviting a rodent infestation.  Why not remove the smaller, weaker, less profitable fruits and spend less time and energy to make more money?  The fruit is worth more and the farmer isn't paying to have the small, less profitable fruits harvested. You want lots of branches, with lots of King blooms to produce a healthy profitable crop.

These branches can be from lots of small farms or one or two big farms.  It doesn't matter, as long as you are producing the most profitable crop, with the least amount of expense and effort.  

Are you getting the correlation here?  How is your business like growing fruit? Who are the "secondary blooms" in your business?  Can you see how too many low-profit prospects can torpedo the time and energy that you could be putting into the King bloom prospects, allowing you to make more money and have more time?  









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Carol Williams: 
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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 03/22/2017 01:00 AM
Topic:
Real Estate Best Practices

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Rainmaker
326,952
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

This is an important lesson for everyone. Far too many agents take every client, every customer, never learning that some just aren't worth the time. If you are selective in who you work for, you will enjoy your job more and reap more benefit financially. Great analogy!

Feb 22, 2017 05:24 AM #5
Rainmaker
3,946,806
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

I love this blog. Those low profit prospects can have a very negative impact on a real estate practice.

Feb 22, 2017 06:56 AM #6
Ambassador
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The analogy here would be just the opposite of the saying having too many eggs in one basket

Feb 22, 2017 07:00 AM #7
Rainmaker
2,498,688
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Carol. I like this a lot. Your analogy works. Have a great day.

Feb 22, 2017 07:16 AM #8
Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Peter Mohylsky .  So glad you enjoy reading my posts. I would love to connect sometime.  Perhaps when I return from my vacation in late March or April?

Feb 22, 2017 07:32 AM #9
Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning James Dray .  It's a full-time job nurturing a healthy crop, isn't it? 

Feb 22, 2017 07:34 AM #10
Rainmaker
643,918
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning, Kat Palmiotti .  Yes, pruning is another important word in farming.  Keep up the good work!

Feb 22, 2017 07:35 AM #11
Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Harry F. D'Elia .  Yes, patience is a big word in farming and in real estate.  That gives me an idea for another blog post.  LOL   Thanks so much for stopping by.

Feb 22, 2017 07:37 AM #12
Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Nathan Gesner .  This is especially true with new agents, isn't it?  It's a learning process.  Thanks for your input.  

Feb 22, 2017 07:38 AM #13
Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Roy Kelley .  Yes, indeed.  Negative in time and the bottom line.  I noticed you scheduled this for a reblog too.  Thank you so much!

Feb 22, 2017 07:39 AM #14
Rainmaker
643,918
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Ed Silva .  I guess the point, then, would be we need many baskets.  Many branches.  Many baskets... all full but not overflowing.  Thanks for stopping by.    

Feb 22, 2017 07:40 AM #15
Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Sheila Anderson .  Yes, farming is very much like real estate or any business for that matter.  Thanks for stopping by.  Have a great day.

Feb 22, 2017 07:41 AM #16
Rainmaker
2,132,170
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Carol Williams,  Love it, and yes the farmer wants every apple pick.  Make it a great day!

 

Feb 22, 2017 10:12 AM #17
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Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

I blogged about branches today too but in a totally different concept.

Feb 22, 2017 10:14 AM #18
Rainmaker
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Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Will Hamm ,
Happy Wednesday!  

Feb 22, 2017 11:02 AM #19
Rainmaker
643,918
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Belinda Spillman ,
Trees and branches... the theme of the day.  

Feb 22, 2017 11:02 AM #20
Rainmaker
1,249,700
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

Hi Carol. Another great post. We are farming in 2 areas. We just started at the beginning of the year and I'm hopeful for a good harvest.

We've attempted farming in the past, but we weren't consistent. This time we have a 12 month postcard campaign all planned out and scheduled to be mailed. I outsourced it to make sure it was a turn key plan!

Feb 22, 2017 11:50 AM #21
Rainmaker
643,918
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Thanks, Donna Foerster .  And good job on outsourcing the schedule on the postcard campaign.  Consistency is the key.

Feb 22, 2017 05:45 PM #22
Rainmaker
51,163
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

Carol Williams , that's a great analogy.  Unfortunately, I can relate to the apple tree overloading with fruit and breaking.  We had a bumper crop 2 summers ago, and one branch broke.  We figured the deer would enjoy them, and they did.  What we didn't know was the toll it would take on the rest of the tree.  It had to be cut down last year.  I definitely see your correlation.  Thanks.

Feb 22, 2017 06:23 PM #23
Rainmaker
1,218,320
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Carol - I see a perfect correlation here. Focus on the best prospects by qualifying.

Feb 23, 2017 04:27 AM #24
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