Tallahassee, FL (May 8, 2008) – Homes & Land, the affluent home buyer’s marketplace, announced today that its proprietary online tours have reached over 100,000 in just six months.
The EZ Tour, aptly named for its ease of creation and viewing, is a virtual home tour viewed online by buyers. Each is created by employing video panning and zooming techniques on photos that are uploaded by Realtors and real estate agents. Links to individual EZ Tours can be emailed anywhere in the world and posted on websites.
“There is no special camera to buy, no software to learn, simply upload photos and we do the rest,” says Rob Powell, Business Development Manager of Homes & Land Affiliates, LLC. “EZ Tours are high quality 30 to 60 second Internet commercials that are specifically designed to sell homes using site, sound and motion. We know that six or more photos attached to a listing increases viewings by 300 percent.”
According to an article written by Gar Benedick and published by RISMedia, the more photos a listing has, the quicker it sells. Point2 Technologies, the company that conducted the research survey, found that a property with a single photo spends 70 days on the market (DOM) on average, while DOM fell to 40 days with six photos, 36 days with 16 to 19 photos, and 32 days with 20 photos. Additionally, listings with one photo sold for 91.2 percent of the original price, while homes with six or more sold for 95 percent of the original price.
Judi Cohen, a Realtor with Prudential Fox & Roach Realtor in Margate, New Jersey is an advertiser with Homes & Land of Atlantic & Cape May Counties. She has already produced several EZ Tours for her clients and plans to add them to all of her listings.
“There are very sophisticated buyers out there and with so much inventory you need to capture the buyer’s attention,” says Cohen. “The EZ Tour is more likely to be viewed than photos that include no movement.”
“Homes & Land advertiser listings are also uploaded to our online partner sites in addition to our own HomesAndLand.com, adding hundreds of thousand of potential viewers of these virtual home tours,” adds Powell. “Our goal is to sell homes and EZ Tour is one of the best ways to present a home for sale.”
More than 50 percent of the listings posted on HomesAndLand.com have multiple photos with 30 percent offering virtual tours or video. The Homes & Land brand is visible in more than 30,000 communities across the U.S. Its website – HomesAndLand.com – ranks among the top 5 websites in the 'Multiplatform Advertising' online industry and the top 10 websites in the 'Pure Plays' online industry according to Hitwise. It is also the number one real estate search site for affluent buyers with more than 53 percent of visitors asserting annual household incomes of $100,000 or more.
Homes & Land is a category leader in real estate media. For more than 35 years, Realtors have counted on the brand to provide the most targeted distribution channel to reach active home buyers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine. Homes & Land is a leading resource of real estate information through its online portal HomesAndLand.com. Log on 24-hours a day to gain insight and perspective into the home sales market.
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