Ranking my tech tools as a California and Hawaii real estate broker obviously includes my smart phones and pc computer at the very top. That is a no brainer in this day and age. If I didn't have them, I could not do my business in today's world.
SO WHAT TWO 'OPTIONAL' TECHNICAL TOOLS CAN'T I LIVE WITHOUT?
1. HOT SPOT on my iPhone:
This is a tool I got from AT&T when I got my iPhone4. Because I'm on the road so much, I need to be connected on my pc no matter what. In fact, I can connect several devices although it will slow the speed down. But who cares? I'm connected.
In fact, I have a small office in Carmel-by-the-Sea that is not wired into any of the services that try to get my business. Comcast, for example, sends me love notes probably 2 to 3 times a week trying to get me to sign up. Nope, I have my HOT SPOT and as long as my phone is connected to some tower, I'm on!
When I go to Hawaii and help clients on other islands, yes, there is my HOT SPOT. But, you say, there is wifi all over the place, at coffee shops, at the airport, practically anywhere. Yes, but how secure are you? I never worry about my connection, I have my secure HOT SPOT.
2. OUR OWN SECURE SERVER THAT GETS BACKED UP EVERY NIGHT.
So who is your hosting company? Who broadcasts your websites? Do you pay extra for this service? Who keeps track of when domain names need to be renewed? Do you even OWN your own domain or do you just have the use of it so when you quit that company's services, your website disappears?
We have our own dedicated server with all our websites on it, probably about 50 of them. My marketing plan includes a whole bunch of "community" websites that give me thousands of unique visitors every month.
When I want to build a new website, I have the choice of doing it myself without any restrictions or, if I hire a service to do my IDX feed, the domain name is still hosted by my own server.
Yes, this costs me money every month, but I have done this for so many years, and am very happy with the results. If for some weird reason the server goes down, I just call them and they reset it. But this rarely happens because the server is located in a co-location complex with hundreds of other servers. It's build to withstand electrical failures, and pretty much any natural disaster except for possibly "the big one" but then the whole west coast and probably much of the country is in deep doodoo anyway.
By the way, I have loads of extra space on that server. If you are interested in having your website hosted on there, call or email me. I run it as a separate business from my real estate brokerage with the help of an associate.
This is my entry into the February Activerain contest about what two tools I cannot live without--besides the two obvious ones.