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Creating A Positive First Impression - Burden Of Proof Falls On Sellers

Reblogger
Real Estate Agent with HomeSmart Real Estate AZ Broker BR030809000

Phoenix Home Sellers. If you are thinking of selling your home at some point in the future I highly recommend you read this excellent article on preparing your home for sale.  On your mark, get set,  get READY to SELL your home!

Original content by Sharon Tara

One aspect of Home Staging that many sellers don't fully understand is "first impression". 

You have heard it and read it time and time again....You don't get a second chance to make a good first impression.  It's been said millions of times, so often that it's become background noise. It's like "declutter and depersonalize", you hear the words but it's such a generalization that it has lost its power.

Stagers say it and real estate agents say it. Sellers hear it, but they don't really fully understand the full impact of the statement. 

 

  • When sellers make the decision to list first and see how it goes before making needed improvements....
  • When sellers make the decision to offer an allowance for new appliances or new carpeting rather than replace....
  • When sellers see getting the house listed as the priority over getting the house show ready....
  • When sellers won't remove old wallpaper because it's too much work...
  • When sellers don't apply fresh paint because they think buyers want to choose the paint colors themselves...
  • When sellers think of improvements as an expense rather than an investment....

these sellers don't fully understand the financial value of creating a positive first impression. They certainly don't realize how much money they are leaving on the table. 

 

In a recent post, Serious Home Sellers Are Serious About Marketing, I wrote about the importance of taking the necessary time to prepare and present a house for sale. I received a comment from New York real estate agent Brenda Mayette:

" Just last week I visited a home with the buyers and found a note left by the seller 'the painter will be here tomorrow; the carpets will be cleaned when he's done.' WHAT?! There is NOTHING that can't wait a few days to get it done right! We left less than impressed. "

 

 

Of course they left less than impressed.

They saw behind the curtain!

You remember the great line from The Wizard of Oz....Pay no attention to that man behind the curtain?

 

Buyers

should never

see behind

the

sellers' curtain. 

 

 

 

Making all necessary improvements and updates PRIOR to listing the house creates VALUE. Not making those necessary improvements creates DOUBT in the minds of buyers.

Don't expect buyers who are looking for a well maintained home to be interested in a house with old appliances or torn wallpaper or stained carpeting. These are things that leave buyers wondering what else was neglected in the house.

When it comes to convincing buyers that a house has been well maintained, 

the burden of proof falls on the sellers.

 

Home Staging is all about first impression.

It's about increasing perceived value.... making a house feel valuable....creating the impression of being well maintained and cared for.

 

 

 

Read more: 

Houses Don't Kill Deals - Sellers Do!

Another Perfect Example of Seller Sabotage

You Don't Want To Remove Wallpaper?  News Flash: Buyers Don't Either

One Of The Best Investments You Can Make If You Want To Sell Your Home

 

 

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Comments (9)

Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Great re blog Anna Banana Kruchten , i read this and thought the same thing

Feb 22, 2017 11:54 AM
Anna "Banana" Kruchten

Great minds on the same track Scott Godzyk !

Feb 23, 2017 02:19 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Makes me very happy to see the post shared! Thank you so much Anna!

Feb 22, 2017 01:19 PM
Anna "Banana" Kruchten

You knocked this one out of the park Sharon Tara !!

Feb 23, 2017 02:19 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

AB~ yup, Sharon Tara nailed it again! Just had this talk with a FSBO owner (yet AGAIN....after a glorious selling year last year, his still sits there, so he HAS to sell now). He came to me and he's been working on this damned property for about 10 years. Nothing is completed! I had to do a little tough love and tell him, at least get the inside DONE and we'll worry about exterior paint when the weather gets better. No buyer is going to want to tackle inside AND outside projects, especially when they see spending money and time over and above the asking price to even feel that they could use it. 

He's now using my contractor to get those nasty little finish-work jobs done. Yea!!! One step closer. 

Feb 22, 2017 01:44 PM
Anna "Banana" Kruchten

Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 sounds like you've got your hands full with this FISBO.  Good luck on it!

Feb 23, 2017 02:18 PM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Anna, Excellent re-blog of Sharon's excellent post all with very good points being made. 

Feb 22, 2017 01:49 PM
Anna "Banana" Kruchten

Thanks Robert Bob Gilbert ! Sharon out did herself on this one!

Feb 23, 2017 02:17 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Great reblog Anna Banana Kruchten  loved this post

Feb 22, 2017 03:17 PM
Anna "Banana" Kruchten

Thanks Hannah Williams !

Feb 23, 2017 02:17 PM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Anna

Great choice to re-post Sharon Tara post.

Good luck and success.

Lou Ludwig

Feb 22, 2017 06:35 PM
Anna "Banana" Kruchten

Thanks for stopping today Lou Ludwig !

Feb 23, 2017 02:17 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Such a wonderful post to re-blog, Anna Banana Kruchten!  It's so true - that first impression is KEY in getting a home sold for top dollar in a short period of time!

Feb 22, 2017 09:19 PM
Anna "Banana" Kruchten

Goes hand in hand often when sellers keep this information top of mind Debe Maxwell, CRS.

Feb 23, 2017 02:16 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Anna you are so spot on and our friend Sharon Tara  expressed it so well. From the moment you pull up to the curb until you leave...Endre

Feb 22, 2017 10:47 PM
Anna "Banana" Kruchten

Agreed Endre Barath, Jr. Sharon knocked this one out of the park.

Feb 23, 2017 02:15 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I love the rippple effect of this one!  Sharon did a great job and sellers in your area should take note of the "spot on" advice and then call Anna Banana Kruchten to get the job done!  :)

Feb 24, 2017 04:49 AM