Q: Is Vignette Staging Better Than Nothing?

By
Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

Answer: No. A few "flourishes" here and there will not increase the probability of a quick sale at full asking price.

"Vignette" Staging is not even staging, by ANY definition. In fact, it's a misnomer. When you boil down the definition of the word vignette, it basically means "a little flourish."  In my 12 years as a stager, no one has ever called what I do, "a little flourish."

Staging always endeavors to upgrade the entire ambiance and perception of value of a particular property, and that is simply not achieved with a plant, a chair, a pillow, and a throw rug. 

Stagers change the way light fills a room. They call on many perception-enhancing techniques to make even the most mundane 1200 sq. ft tract house feel brighter, larger, extra welcoming, more airy, and  closest to a dream home than any other marketing method can. And they do it by using the right stuff to make what is already there, the actual bones and features of the house, sing soprano. 

(Read more about what the  The National Association of Realtors really thinks about Home Staging).

 

a Professional Staging Study by Rave Home Staging http://rave-reviews-home-staging.com/

We fully stage homes because we have found statistically that the entire home staged sells approx 28% faster than key rooms only. Vignette staging can soften rooms like bathrooms and kitchens, but it does nothing to overcome buyer objections.

Our goal at Rave Home Staging is to create a measurable, marketable difference that makes the home sell faster, and creates the perception of higher value, causing the home to sell for more than if it had not been staged. Vignette Staging does not move a house toward that happy ending. Full Staging most certainly does. 

 

Melissa Marro Signature line

 

 

 

 

 

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

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Rainmaker
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Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Melissa, we do see sparse staging, and sometimes you wonder why they did just a bit versus the full staging.

Feb 23, 2017 06:15 AM #1
Rainmaker
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Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Of course, it's a money-saver. But if it doesn't help, it's actually a money-waster. Thank you for commenting!

Feb 23, 2017 08:41 AM #2
Rainmaker
439,083
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Sadly, the answer to that is usually budget restrictions. This means that the stager either doesn't know enough, or isn't confident enough in the process to hold the ground that they will only do what creates a "measurable, marketable" difference to the seller. That's our stance. We absolutely won't do vignettes because it does nothing to make the house sell faster or increase the value perception of the home. 

Feb 23, 2017 08:42 AM #3
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Rainmaker
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Melissa Marro

Jacksonville Real Estate and Home Staging
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