Active Rain March Challenge: Name 3 Brands You Trust & Why?

Services for Real Estate Pros with Napa Consultants

Apart from top-of-mind status, brand loyalty is the most sought after commodity in your real estate practice. Loyal clients trust you. They choose you again when they are ready to buy or sell their home and they also tend to be your best source of referrals.


By examining why you are loyal to certain brands you can discover some of your core values. Your ideal clients are those who share your values. When you are clear about your own values you become a powerful magnet to attract more ideal clients, those with similar values.


For this contest name three brands outside of the real estate realm that you trust. Then, write a paragraph for each explaining why you trust them. Be sure to include at least one photo you have taken. Finally, share what you have learned about yourself and your values by focusing on these brands and examining why they are important in your life (and your real estate practice). 


Please make sure that your photo is an original, and you are the owner of it. ***Some companies like Apple have a press room that allow you to use their photos, after signing in and agreeing to their rules. Of course, you need to add at the bottom of the photo “Photo Courtesy of Apple.”  Some press-rooms take longer to respond than others.


For this post, please write at least 300 words, and you will receive 1500 points. Be sure to leave a link to your post with your submission in the comment section below.


We are raving fans and loyal customers of Mercedes, Apple and Trader Joes. We trust each of these brands.  Here is our example of how to write this post.


Courtesy of



We bought our first Mercedes in 1980, based on design and their safety record. The brand’s prestige was also a factor because we operated our commercial real estate firm in Beverly Hills, where driving a luxury car was the norm among our high net worth clients. We have been loyal fans for 37 years, because of their impeccable service (including free loaner cars during services) and their willingness to stand behind their product. On several occasions they completely replaced major parts at no cost even beyond the warranty because of our brand loyalty. In each of the cities where we have lived we have had wonderful service representatives, who took great care of us.


Courtesy of Apple



We appreciate Apple for their elegant sense of design and the ease of using their products. We trust Apple based on their stance on privacy issues and their best-in-class service. We do not have time to indulge in tech rage or wait for tech support.  Apple Care consistently addresses all of our tech concerns  when they arise, occasions that are few and far between. Each and every tech support representative that we have encountered has made us feel good during our calls or at our visits to our local Apple store. This was even true in Florence, Italy where we purchased a replacement for one of our iPads that was accidentally crushed between our airplane seats.

Trader Joes


TJ’s commitment to being GMO-free and other high standards provides a very high level of trust in their private label products. Trader Joe’s “no questions asked” return policy and their encouragement to try new products is second to none! But, what keeps us coming back is their staff; 80% of them know us by our first names as we know them! We always have a great time when we go there because they consistently hire up-beat people.


In writing this post we discovered that elegance and intelligence in design, plus ease of use, are important values of ours when it comes to products. Consistently feeling UPLIFTED by customer service, especially when there is continuity in personnel is particularly appreciated. We try to incorporate these values in our own business and like to work with those who share the same values.


We look forward to reading your entries.  This Active Rain Challenge expires on March 31, 2017, at Midnight PST.


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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 03/02/2017 02:00 AM
  2. Debbie Reynolds 03/01/2017 01:24 PM
  3. Tony and Suzanne Marriott, Associate Brokers 03/01/2017 03:57 AM
  4. Praful Thakkar 03/24/2017 04:49 PM
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Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Here is my entry for THREE BRANDS I TRUST

Thanks for the challenge, Ron and Alexandra Seigel 

Mar 20, 2017 05:48 AM #141
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Mar 21, 2017 01:58 AM #142
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ron and Alexandra Seigel below is the link to my entry into your challenge this month.

"My Three Most Trusted Brands"

Mar 21, 2017 07:57 AM #143
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Allison James Estates & Homes & Realty One - Carlsbad, CA
Presence,Persistence & Perseverance
Mar 21, 2017 12:26 PM #144
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Three brands I trust - I'll be updating with a fourth, a non-real estate related brand. 

Mar 21, 2017 09:20 PM #145
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
You're Homes Around Annapolis Agent

Thanks for a fun blog topic. here is my post.

Mar 22, 2017 01:47 PM #146
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Your Alexandria Virginia Real Estate Agent

Thank you for hosting this contest Ron and Alexandra!

Brand Loyalty: Land Rover, General Electric, and Havertys

Mar 23, 2017 09:34 AM #147
Paul S. Henderson, REALTOR®, Broker, Tacoma Washington
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Thanks for the challenge Ron and Alexandra Seigel. Here is my humble entry 

Mar 23, 2017 01:05 PM #148
Alexander- Slocum
Adamas Realty - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hi Ron and Alexandra, we agree on the MB safety - as years ago one of us put our E420 to the test!

Here's our humble entry Three Trusted Brands at Our Home .  Thanks for the opportunity to participate in your challenge.  John and Kat

Mar 23, 2017 05:48 PM #149
Peter Mohylsky
Your Bucket List Broker in Destin, Fl..

Branding is an important issue in every business and building trust is the second step in this process of building a business.  How brand loyal are you?

Mar 24, 2017 08:07 AM #150
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your California Real Estate Broker" TM #oclauren

My Top 3 Brands I am Loyal to & Trust

Thank you for a fun contest and my choice of my top 3 brands.

Great Challenge!

Lauren Selinsky

Mar 24, 2017 10:48 PM #151
Raymond E. Camp
Nothnagle - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Ron and Alexandra Seigel Good thing you reminded me and thank you.

Three Brands I Trust 

Mar 25, 2017 02:10 PM #152
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Good morning, Alexandra and Ron... here is my entry for my three favorite and most trusted brands: MARS, NYDJ, and Miele.

Ron and Alexandra Seigel 

Mar 26, 2017 04:12 AM #153
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Good Morning, Ron & Alexandra!  Such a fun exercise - I took a different approach and decided to be keenly aware of my surroundings and the brands that I use, in order to narrow down to my top 3 for the month.  I came up with a different 3 than was my initial 'plan' for this post!  Thank you for hosting - this was a fun one!

Tried, True and Trusted - In My Charlotte Home to Stay

Mar 26, 2017 06:58 AM #154
Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

Thank you for the contest. 

Here is my entry...These three brands have my loyalty and trust.

Mar 26, 2017 09:02 PM #155
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager
Mar 27, 2017 07:27 AM #156
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY

Worthwhile to read the other blogs and see the different brands and most importantly why those brands have influenced people.  Here is our position on brands we trust

Mar 27, 2017 09:31 AM #157
Rebecca Gaujot
RE/MAX Vision Quest - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate
Mar 27, 2017 07:43 PM #158
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Ron and Alexandra Seigel, thank you for hosting this great contest, I must admit, it made me think a lot about brands..the ones I like and the reasons. Soon, I realized their presentation makes a great difference and the ones with careful, pleasant, luxury marketing often have great products that they stay behind. Here's a link to my entry.

Mar 28, 2017 07:29 AM #159
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

Here is my entry for the Three Brands I Trust:

Mar 28, 2017 04:08 PM #160
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