I'm watching the news tonight. The last segment is a lifestyle story about the fact that more and more people are now able to fit 31 hours into a 24 hour day! Wow! Fascinated, I rewind to make sure I heard right...What's the secret? Well, you may have guessed. It's multi-tasking.
Today, Americans have become so efficient that we can have several conversations online while talking to people 'live'. Vacation hotspots must be equipped with wireless access or we may avoid them because we can't stand being 'disconnected.'
If a page download on our computer takes more than a couple of seconds...we actually hold our breaths in exasperation. Tonight's broadcast sited a study by an elevator company which indicated that our impatience level while waiting for an elevator to arrive is now 30 seconds!
As a broker, involved in training agents and teaching about various topics related to real estate, including blogging, I do have some legitimate concerns about the misuse of this medium. Social Networking combines the most engaging qualities of interaction online with the unsettling reality of it's ability to be a major time stealer.
The benefits of the Internet are undeniable. From a business perspective, the lead volume and contacts from our online marketing have been profitable. Years of print advertising have not yielded the equivalent results that ratcheting up our efforts through blogging and online marketing have.
In addition, sites like Active Rain have provided the opportunity to interact and learn from individuals across my community and nation in a way which I have never experienced. It's intoxicating & refreshing.
But, there is a downside which I think that we ignore at our peril. Drinking too much of this blogging elixir can be unhealthy. Sally Cheeseman wrote a fascinating series earlier this year about the physical challenges which she experienced as a result of blogging...These injuries are well documented for people who spend excessive amounts of time on the computer.
My concerns are professional and personal. When I started my career 13 years ago, there were fewer outside opportunities to distract my attention. Yet, I will always remember a wise veteran who gave me some solid advise. She said, "Lola, make sure your build your business first before you get involved in all the other stuff." She was talking about involvment with my local Real Estate Board.
Today...I know she was right. If I had not invested my time and attention in building my business by prospecting for clients, listing homes, showing and selling homes and successfully negotiating transactions...I wouldn't have been of any assistance to my profession. I would have compromised my ability to secure a solid business.
TLW's recent post about the fact that agents who are blogging and not working on the basic core elements of the real estate profession may not be helping themselves or their employers is on target. This past year and a half has shown me by personal experience and observation of others that it is nearly impossible for most people to be involved in trying to sell real estate and keeping appropriate track of their transactions and also be continually connected to their Blackberry's through responding to comments and instant messaging.
There does need to be a balance. Brokers cannot afford to ignore or marginalize the Internet. It is incumbent on real estate professionals to understand how to engage people who are seeking information and services online. But the standards for professionalism for our industry must also be set by us. WE must resist the temptation to be blind followers of technology rather than innovative, intelligent users.
So, how effective has this new 31 hour day really been? Well, studies are showing that we're paying for our 'productivity' by increased levels of tension and stress. Even our downtime and vacation is increasingly polluted by our connectedness to an electronic tether.
Think about this...While I would love to be in e-mail contact with my physician if I had a question, I think I'd wonder a little if he was always available online. After awhile, I'd be curious about when he had time to see his patients...
Then, I might start wondering about when he had time to see his wife & kids...
You might also enjoy reading Pam Winterbauers' excellent Featured Post...The Art of Monotasking
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Hi Lola, I agree. Back when I started my career I always focused on my career and not the board type activities. I know that was the right thing to do. I am so happy I have found AR and this world of blogging and social networking, but sometimes a girls gotta go and sell a house or two!! I don't know how people belong and are active on all of the site? Maybe I haven't really figured out the 31 hour day yet?