How Can You Tell How Many People Read Your Blog Posts

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How Can You Tell How Many People Read Your Blog Posts?

I am excited to say that I received many comments on my Worst Blog Mistakes. I'm also very embarrassed to say I had two mis-spelled words and one very long run-on sentence!!! Thanks to those who caught the mistake! Shame on you for those who didn't!!! 

I expect my writing to be better than the average bear because this is what I do for a living. I save you guys time and enlighten you with great real estate technology tips and services. The point of my blogs are to save you time and get you out there making more money!!! Sigh.....I did fail on that one on Monday!

However, I did get one question that I thought might be a great topic to pursue and to make up for my Monday Mess!

The question was from Nathan Gesner:  He asked,

"Do you have a blog explaining how to track blog traffic/performance?"

Well, I'm sure I have written about this at some point in time. But because technology changes so much and so quickly I decide to do a bit of research on this one for you all. The main reason I am doing this is because keeping track of your blog posts is very important to the success of your blog. If you never check to see which posts were successful, or what times people are reading your posts, etc, you will never get the best results and exposure that you might if you were to address the positive and negative issues with your blog!

So here we go!

ActiveRain is the world's largest real estate networking community.

For those of you who have ActiveRain Blogs (I'm assuming all of you here!), you can easily see what is going on with your blog right on your main page. In the upper right corner of your page you will see your picture and there is a little downward pointing chevron to the right. This chevron indicates there is more information below. Click on the chevron or hover over it and the menu itself will drop down. Four points down the list you will see your link for Stats. Clicking on that link will give you very basic information about your posts.

  • Title
  • Date Posted
  • Views
  • Comments 
  • Likes 
  • Shares

Although it doesn't give you that much information, it's better than none at all. You want to see which topics get attention and which ones seem to be passed over. Posts that get more shares and views are the topics that you should write about more often. People are interested and you can really become an expert.

If, as I do, you have another blog resource (WordPress, Magento, etc.) there are other options and most of them are free.

Google Analytics offers many options in their Analytic tool. They continue to improve the functionality and features.Google Analytics. The first and most obvious choice is probably Google Analytics. Google continues to improve their analytics capability and reporting making it a smart choice. However, it's not always intuitive. In fact, Google even offers accredidation certificates if you take their training! You all are probably tech savvy enough to be able to set up your Google Analytics. You may not understand everything you are doing, but you can do it. If you are not as tech savvy or just don't have the time, you might choose to pay someone to set it up for you. This is a very good option. Now you are certain it has been set up correctly and you can access reports yourself.  Upside....Free! Downside...not much (remember the free part?) It can be somewhat of a PITA to add to your website or implement into your blog, but once you get the hang of it, you're golden!

Jetpack for WordPress is a free plugin that you can download to maintain your website traffic and analyze blog posts.Jetpack. If you are blogging on a WordPress platform, the best tracking pluging (IMHO) is Jetpack. Statpress gives you details about visits to your website whether humans or bots. You can access graphs to get a visual idea about traffic patterns.  You'll also be able to see your metrics for unique visitors, pageviews, bot visits and more. You can also see data about your latest hits and where they came from. One of the nicer features is the ability to access a list of the latest500 keyword phrases that web searchers used to find your site.

As with the blogging blunders blog posts, this subject has many solutions. This is just the first of at least one more post to give you a few more options. But you can use any of these solutions to tell how many people are reading your blog AND sharing it!



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 03/02/2017 04:45 AM
  2. Ginger Harper 03/02/2017 09:29 AM
Real Estate Technology & Tools
Active Rain Newbies
Addicted to Active Rain
Bartender, Make it a Double
blog analytics
jetpack for wordpress

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Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Thanks useful information.

Mar 02, 2017 07:02 AM #29
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Kathy,this is a great explanation to Nathan's question, thank you! Congratulations on the well deserved feature!

Mar 02, 2017 07:09 AM #30
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Thanks for all the useful information. I'm not familiar with Jetpack but sounds like it's worth checking into.


Mar 02, 2017 07:10 AM #31
Jack Lewitz
IL Real Estate Specialists - Evanston, IL

I will ask this question here as I have yet to get an answer. I want to know how many public people view our blog posts from AR. While I like AR agents viewing the reason I blog is to get the public to read my posts and contact me when they need to sell or buy a home. I am not sure why this information is not easy to get.


Mar 02, 2017 09:52 AM #32
Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Thanks Kathy.

Great information.


Mar 02, 2017 11:22 AM #33
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, - Your Coastal Bend Home Source

So glad this blog was featured as I might have missed it.  Thanks for all the great information!

Mar 02, 2017 07:30 PM #34
Barbara Flannery Gambrel
USA Realty,Inc. - London, KY
"Homes for Everyone In London Kentucky"

Great information so glad you shared 😁
Have a Great Real Estate Weekend !!!

Mar 02, 2017 09:08 PM #35
Kim Fox
kimfoxhomes - Pearland, TX
Pearland Specialist

Great information Kathy Goldman ! Thank you for sharing.

Mar 02, 2017 11:19 PM #36
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

thank you for the information

Mar 02, 2017 11:57 PM #37
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Thanks for this. I've seen the word "Jetpack" but never had a clue about what it was. I'm so non-techie - there are plenty of plug-ins, apps, etc. that I assume are not for me because I wouldn't know what to do with them. Now I'll check it out. 

Mar 03, 2017 12:16 AM #38
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I usually have at least 50 views in about 15 minutes ! And who doesn't like that ?

Mar 03, 2017 04:37 AM #39
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Good topic, my fav is JetPack.

Always measure your work

Mar 03, 2017 07:18 AM #40
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Very informative!  Iam set up for Google analytics but haven't been checking it--good reminder!

Mar 03, 2017 09:17 AM #41
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

I learned a few things today thanks to your blog.

  • A chevron is an inverted "V"
  • What the acronym PITA stands for.  Now I now why some PITA sandwhiches taste crappy to me.


Mar 03, 2017 12:38 PM #42
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

For WordPress, I use the SlimStat plugin. I keep the dashboard open in my browser and glance at it during the day to see what is happening and make sure everything is running OK.

I also use a plugin to display and rank my most popular posts in the blog sidebar public view.

Mar 03, 2017 03:24 PM #43
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Post!  I always enjoy finding out ways to figure out our analytics!  Great Share.  Thank You! 

Mar 03, 2017 07:11 PM #44
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kathy Goldman - congrats on the well deserved feature! I have been using GA as long as I can remember and gives me some great info. 

Mar 04, 2017 05:02 AM #45
Dan Derito
Success! Real Estate - Brockton, MA

Nice post Kathy.  I also like the reply from Jack Lewitz (# 32).

Mar 07, 2017 05:44 AM #46
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

I love the written word. I do believe in trying to spell all words correctly and place all my commas in the correct places. BUT if I understand what you are trying to say; I am not going to lose my mind over it. If I decide to tell you about a misspelled word it will not be publicly. Like some subjects, I don't want to get all "legalistic" over it.

Mar 19, 2017 03:56 AM #47
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: / cell: 334-494-7846

I haven't had time .... haven't MADE the time to write any lately, but thanks for the reminder of how to check when I do!

Mar 31, 2017 06:42 AM #48
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