How Can You Tell How Many People Read Your Blog Posts?
I am excited to say that I received many comments on my Worst Blog Mistakes. I'm also very embarrassed to say I had two mis-spelled words and one very long run-on sentence!!! Thanks to those who caught the mistake! Shame on you for those who didn't!!!
I expect my writing to be better than the average bear because this is what I do for a living. I save you guys time and enlighten you with great real estate technology tips and services. The point of my blogs are to save you time and get you out there making more money!!! Sigh.....I did fail on that one on Monday!
However, I did get one question that I thought might be a great topic to pursue and to make up for my Monday Mess!
The question was from Nathan Gesner: He asked,
"Do you have a blog explaining how to track blog traffic/performance?"
Well, I'm sure I have written about this at some point in time. But because technology changes so much and so quickly I decide to do a bit of research on this one for you all. The main reason I am doing this is because keeping track of your blog posts is very important to the success of your blog. If you never check to see which posts were successful, or what times people are reading your posts, etc, you will never get the best results and exposure that you might if you were to address the positive and negative issues with your blog!
So here we go!
For those of you who have ActiveRain Blogs (I'm assuming all of you here!), you can easily see what is going on with your blog right on your main page. In the upper right corner of your page you will see your picture and there is a little downward pointing chevron to the right. This chevron indicates there is more information below. Click on the chevron or hover over it and the menu itself will drop down. Four points down the list you will see your link for Stats. Clicking on that link will give you very basic information about your posts.
- Date Posted
Although it doesn't give you that much information, it's better than none at all. You want to see which topics get attention and which ones seem to be passed over. Posts that get more shares and views are the topics that you should write about more often. People are interested and you can really become an expert.
If, as I do, you have another blog resource (WordPress, Magento, etc.) there are other options and most of them are free.
Google Analytics. The first and most obvious choice is probably Google Analytics. Google continues to improve their analytics capability and reporting making it a smart choice. However, it's not always intuitive. In fact, Google even offers accredidation certificates if you take their training! You all are probably tech savvy enough to be able to set up your Google Analytics. You may not understand everything you are doing, but you can do it. If you are not as tech savvy or just don't have the time, you might choose to pay someone to set it up for you. This is a very good option. Now you are certain it has been set up correctly and you can access reports yourself. Upside....Free! Downside...not much (remember the free part?) It can be somewhat of a PITA to add to your website or implement into your blog, but once you get the hang of it, you're golden!
Jetpack. If you are blogging on a WordPress platform, the best tracking pluging (IMHO) is Jetpack. Statpress gives you details about visits to your website whether humans or bots. You can access graphs to get a visual idea about traffic patterns. You'll also be able to see your metrics for unique visitors, pageviews, bot visits and more. You can also see data about your latest hits and where they came from. One of the nicer features is the ability to access a list of the latest500 keyword phrases that web searchers used to find your site.
As with the blogging blunders blog posts, this subject has many solutions. This is just the first of at least one more post to give you a few more options. But you can use any of these solutions to tell how many people are reading your blog AND sharing it!