It's been awhile since I wrote a post about website help and this came to me this morning as I was checking my web visitors and seeing what they are doing when they visit. I'll be the first to raise my hand and say I must check my own site every now and again to make sure I am doing what I say. My site is very big now and it takes time to keep on top of it.
What Do I mean About - "ABOVE THE FOLD"
First I am talking about a computer screen not a mobile screen. Mobile visitors understand more about the need to scroll to find. Computer users like it all in front of them.
Here's what it looks like on this screen. The red arrows point to where the fold is, or better put where the bottom of my screen is. If anyone landed on this page they would see everything including the red arrows, but anything below would require them to scroll.
Visitors Want Answers and They Want Them Now
With this post I have a chance of snagging my visitors and retaining their interest by the title of the post. These people might stay and scroll.
***Because this is AR there are ads on the right above the fold to snag real estate agents every day! ***
It's likely my text alone will not capture anyone's interest unless they like the title.
***The ad on the right will cause people to leave and go somewhere else.***
If the visitor did not find in 2 seconds what they wanted, the chances are they'll leave.
Can you see how my title, my text and that Ad are vying for my visitors attention?
Some Examples of Failures and Success
My home page of my website above the fold gives visitors opportunity to do several things.
The navigation bar gives them options to explore, the next box is a home search box and after that some quick links to homes in Barrington in certain price points. All are above the fold. I use software with heatmaps to let me know what my visitors click on. Here's the proof that these items get used a lot. Look at the dots.
The above picture is grayed out so the clicks show up. I can see today that my home search gets used a lot, the quick links not as much but it's early in the day. Visitors also click my name to email me - top right. The menu got 2 clicks. This is just from the home page. There is more on the page below the fold and there were some clicks on blog posts and one on my homes for sale sitemap. Generally speaking below the fold gets less clicks the further down the page you go.
Once I had looked at all my visitors and the clicks on the page, it seemed there were buyers looking for homes but some of my posts were aimed at sellers only. Those were getting clicked on. One visitor also used the website search box below the fold.
It's interesting to see what visitors look for and stay for. I get this information from a service by LuckyOrange.com It's fun watching what your visitors do live.
Live Visitors Screen Capture
At the time of writing I have 3 visitors on my site. Lucky Orange tells me what page they land on, I can watch real time their site movements, I can ask them if they want to chat. I can also see how many times they have visited, how long they stay, how many pages they read, what they use to view site, i.e. mobile or computer, search engine they used or site they came from (like AR), even what browser. I can then replay their visit.
Todays AH HA
Sellers were clearly on my site looking for sellers information. I typically target buyers but maybe I need to add more help for sellers. Something to do next week.
What Not To Do
Some may disagree with me on this but many of the web themes today have huge pictures below the menu and that's all. The issue with that is you cannot add anything on top, so all your call to action items go below the fold. I have seen several but am not going to be so unfair as to select examples. Just take it from me they are out there. For real estate a home search is an ideal item to add, using Wordpress this is done via a widget. A home estimate or other call to action could also be used.
Whatever you choose to add above the fold is up to you but should be based on what you are trying to sell. Your picture also should be representative of your services.
Snag Them Above The Fold!
Summary here is that your easiest and best chance to keep a visitor on your site is to make sure they find what they want above the fold. They are most likely to stay! This applies to every single page, not just the home page. Go edit!