Snag Your Web Visitors Above The Fold

By
Managing Real Estate Broker with Barrington Realty Company License: 471.000044

It's been awhile since I wrote a post about website help and this came to me this morning as I was checking my web visitors and seeing what they are doing when they visit. I'll be the first to raise my hand and say I must check my own site every now and again to make sure I am doing what I say. My site is very big now and it takes time to keep on top of it.

What Do I mean About - "ABOVE THE FOLD"

First I am talking about a computer screen not a mobile screen. Mobile visitors understand more about the need to scroll to find. Computer users like it all in front of them.

Here's what it looks like on this screen. The red arrows point to where the fold is, or better put where the bottom of my screen is. If anyone landed on this page they would see everything including the red arrows, but anything below would require them to scroll.

Visitors Want Answers and They Want Them Now

With this post I have a chance of snagging my visitors and retaining their interest by the title of the post. These people might stay and scroll.

***Because this is AR there are ads on the right above the fold to snag real estate agents every day! ***

It's likely my text alone will not capture anyone's interest unless they like the title.

***The ad on the right will cause people to leave and go somewhere else.***

If the visitor did not find in 2 seconds what they wanted, the chances are they'll leave.

Can you see how my title, my text and that Ad are vying for my visitors attention?

Some Examples of Failures and Success

My home page of my website above the fold gives visitors opportunity to do several things.

The navigation bar gives them options to explore, the next box is a home search box and after that some quick links to homes in Barrington in certain price points. All are above the fold. I use software with heatmaps to let me know what my visitors click on. Here's the proof that these items get used a lot. Look at the dots.

The above picture is grayed out so the clicks show up. I can see today that my home search gets used a lot, the quick links not as much but it's early in the day. Visitors also click my name to email me - top right. The menu got 2 clicks. This is just from the home page. There is more on the page below the fold and there were some clicks on blog posts and one on my homes for sale sitemap. Generally speaking below the fold gets less clicks the further down the page you go.

Once I had looked at all my visitors and the clicks on the page, it seemed there were buyers looking for homes but some of my posts were aimed at sellers only. Those were getting clicked on. One visitor also used the website search box below the fold.

It's interesting to see what visitors look for and stay for. I get this information from a service by LuckyOrange.com It's fun watching what your visitors do live. 

Live Visitors Screen Capture

At the time of writing I have 3 visitors on my site. Lucky Orange tells me what page they land on, I can watch real time their site movements, I can ask them if they want to chat. I can also see how many times they have visited, how long they stay, how many pages they read, what they use to view site, i.e. mobile or computer, search engine they used or site they came from (like AR), even what browser.  I can then replay their visit.

Todays AH HA

Sellers were clearly on my site looking for sellers information. I typically target buyers but maybe I need to add more help for sellers. Something to do next week.

What Not To Do

Some may disagree with me on this but many of the web themes today have huge pictures below the menu and that's all. The issue with that is you cannot add anything on top, so all your call to action items go below the fold. I have seen several but am not going to be so unfair as to select examples. Just take it from me they are out there. For real estate a home search is an ideal item to add, using Wordpress this is done via a widget. A home estimate or other call to action could also be used.

Whatever you choose to add above the fold is up to you but should be based on what you are trying to sell. Your picture also should be representative of your services.    

Snag Them Above The Fold!

Summary here is that your easiest and best chance to keep a visitor on your site is to make sure they find what they want above the fold. They are most likely to stay! This applies to every single page, not just the home page. Go edit!

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate

 

 

 Realtor and Equal Housing Logo

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Rainer
45,835
M SQUARE
Realty One Group Alliance - San Mateo, CA
Broker Associate & Licensed Architect

Wow, what a very useful information. Thank you for sharing. 

Mar 13, 2017 04:32 AM #19
Rainmaker
135,473
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Those heat maps are always fun to look at an evaluate our site with. Now that the majority of users are viewing our sites on their phone instead of desktop it is more important than ever to get the important things first! 

Mar 13, 2017 04:47 AM #20
Rainmaker
192,854
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Great reminder to look at our websites and understand what visitors want, and we know they want information which is quick and easy to locate!

Mar 13, 2017 05:28 AM #21
Rainer
361,873
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Corinne,

Wow! Impressive. You know your stuff.

Mar 13, 2017 06:54 PM #22
Rainmaker
289,694
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for writing this very informative post.  Corinne Guest, Managing Broker you have broken this down in an easy to understand format. I appreciate your knowledge and want to congratulate you on the well-deserved FEATURE!  

Mar 13, 2017 07:26 PM #23
Rainer
59,105
Brian DeYoung
Realty USA- Howard Hannah - Ithaca, NY
Brian DeYoung

Very Interesting. I did not even know some of that could be done.

Mar 13, 2017 07:36 PM #24
Rainer
329,932
Rose Mary Justice
Elite Realty Group - Dandridge, TN
Elite Realty Group

Interesting and relevant to our business.  People look to find access to info they want to see. If they have to search or scroll, they will move on.  It's time to work on my site just a little,

Mar 13, 2017 09:31 PM #25
Rainmaker
1,077,599
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

You've given me several concrete ideas as to needed changes on my website, Corinne. A couple of which have bothered me each time I've visited. Why I didn't have a lightbulb moment prior to this I'll never know. Thanks for flipping my switch!
Gene

Mar 13, 2017 11:49 PM #26
Rainer
128,292
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

Every week I learn something new about web design and blogging!  This is great information.  Keep it coming!

Mar 14, 2017 04:50 AM #27
Rainmaker
58,886
Rosemarie Rivicci
Barbara Corregano Real Estate - Staten Island, NY
First time homebuyers, luxury homes, commercial!

Great information, thanks for sharing!

Mar 14, 2017 06:17 AM #28
Rainer
226,231
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

don't forget to include the "About Us" link and do it right.

Mar 14, 2017 08:15 AM #29
Rainmaker
257,621
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

Great job on an informative post.

Taking the newspaper approach "Above the Fold" and rightfully applying to modern technology.

Thanks

Mar 14, 2017 08:36 AM #30
Rainer
226,383
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

A great deal of research and tracking to know what to do.  Web site design and design for intereation are two different subjects.  Often losing their distinction.

One is informative, one is for action. Great information.  Thanks.

(And there's a bookmark).

Mar 14, 2017 09:22 AM #31
Rainer
132,178
Barbara Murphy
Tartan Properties, Pensacola~Pace~Milton~Gulf Breeze~FL - Pace, FL
GRI, e-PRO, GREEN, FMS, MRP

Thanks so much for the detailed information, Corinne!  I'm working on updating my site and these tips are so helpful! 

Mar 14, 2017 10:05 AM #32
Rainmaker
1,288,895
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

You reminded me that I need to learn how to check on my web visitors. Being non-techie, I don't even know where to start.

Mar 14, 2017 10:08 AM #33
Rainmaker
513,866
Harrison K. Long
HomeSmart, Evergreen Realty - Irvine, CA
REALTOR , GRI, Broker associate, Attorney

Corinne ...  Thanks for this information and recommendation that we snag our visitors above the fold.  Like others who are not techies, I like to post content articles - but don't follow up to find out what visitors are looking at and how I can interract with them.

Perhaps you will write a post and share about how to use google analytics.

Mar 14, 2017 11:15 AM #34
Ambassador
2,437,991
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

That was something that was stressed repeatedly at the Rain Camps, to keep the best information above the folds to capture that reader that likes to hit and run

Mar 15, 2017 05:08 AM #35
Ambassador
1,666,157
Tammie White
Franklin Homes Realty LLC - Franklin, TN
www.FranklinHomesRealty.com or (615) 495-0752

I have clicky.com and some other tools that I use regularly but was not aware of luckyorange.com. I love the live visitors feature. Could use some tips on ways to get the most bang for my buck out of this tool. May call you later and chat. You always provide such good information. Agents would be wise to heed your advice. You certainly know your stuff. Thanks once again for sharing.

Mar 15, 2017 07:33 AM #36
Rainmaker
1,257,436
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Yep, it's true about the fold as I myself do it as a consumer. Either have what I want or I'm outta there.

Nice tutorial.

Mar 15, 2017 04:44 PM #37
Rainmaker
497,616
Kathryn Acciari
RE/MAX Professional Associates, with offices in Sturbridge, Charlton, Auburn, Spencer, and Shrewsbury - Sturbridge, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

Agreed, Corinne. I hate having to scroll down or hunt through links to find contact information (or address) about a company. You now have me thinking I should put my phone # and email at the TOP of every ActiveRain post. Thank you!

Mar 16, 2017 04:41 AM #38
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