Top Reasons Why Home Buyer Apps Take Over Yard Signs and Open House

By
Managing Real Estate Broker with Skye Louis Realty 3187020

The real estate industry is constantly changing. Preferences do change over time so as with how home buyers look and hunt for the homes they like. In today's world where the young home buyers are starting to penetrate larger than ever, we see this trend happening faster than what was forecast before. With their lives tangled to third screens like mobile phones, tablets, phone tablets and other handheld gadgets - mobile applications for home buyers are gaining tremendous popularity as vital tools to help them find their dream homes. Here are the top reasons why home buyer mobile apps are starting to take over conventional house-hunting methods like yard signs and open houses.

Wider scope

Mobile technology enhances home buying experience in scopes that are wider than yard signs and open houses offer. The mobile apps intended for home buyers sport features that can be location-driven where users are asked to enter the community or area they wish to search for homes for sale. This feature alone gives the user more than one result. In a yard sign, the home buyer is restricted to that property only so as with an open house.

Convenience

The young home buyers are known multitaskers. In fact, many of them are self-confessed multiscreen users. With the emergence of home buying mobile apps, they conveniently do their house hunt through their tablets or phones while simultaneously browsing their emails in their laptops and while watching their favorite programs at their super amoled TVs.

Portability

Home buying apps are indeed portable. They can be opened in any mobile platform as long as compatibility is observed. This means that the young users can continue with their goal of finding dream house from one mobile device to another.Of course, mobile apps may differ on the processes like some of them may require the user to register with username and password.

Ease of Use

As the young generation of home buyers are more inclined to the latest technologies, using mobile apps to look for homes that match their preferences and budget is easier for them. Having their lives tied to gadgets like smart phones and latest Android devices - it is expected that more buyers from the younger brackets will be hooked to the use of home buying mobile applications.

According to the NAR Home Buyer and Seller Generational Trends Report 2017 & 2016 Profile of Home Buyers and Sellers, 72%  of  home buyers use mobile appsto look for ideal homes.

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Rainmaker
499,384
Thomas J. Nelson, Realtor, CRS
Big Block Realty - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Yep, I stopped putting flyers out years ago and use my Text rider to let people know 1 text gets them the whole house info website on their phone. (and a stalker call from me)

Mar 18, 2017 06:26 PM #1
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

Thomas J. Nelson, Realtor, CRS While flyers are still helpful, mobile apps also consumes lesser time for the information to reach target audience.

Mar 18, 2017 06:33 PM #2
Rainmaker
919,390
Bob "RealMan" Timm
National Marketing Realtors - Minot, ND
Bob Timm Owner/Broker National Marketing Realtors

While I agree that 72% of current home buyers use apps today I will say that the yard sign will never disappear. I was at a Brokers meeting recently and everyone there agree that the yard sign is still a very effective form of advertising. That being said we all use social media and everything we can to bring customers to our door. In 20 years what we consider high tech today will be the 8 track of tomorrow but yard signs will still be there.

Mar 18, 2017 06:58 PM #3
Rainmaker
3,325,503
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the  good information. Have a good day.

Mar 18, 2017 07:12 PM #4
Rainmaker
1,145,850
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Allison James Estates & Homes & Realty One - Carlsbad, CA
Presence,Persistence & Perseverance

Great post, Desare Kohn-Laski Skye Louis Realty . I believe all venues of promotion should be used whenever applicable for the highest saturation.

Mar 19, 2017 04:48 AM #5
Rainmaker
1,989,918
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Desare Kohn-Laski Skye Louis Realty These are very good reasons home buyer apps take over yard signs.

Mar 19, 2017 09:49 AM #6
Rainmaker
76,173
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

Good post, Desare Kohn-Laski Skye Louis Realty!!!

I also agree with Bob "RealMan" Timm, yard signs still do their job, too! I'm for whatever works to get the job done!   

Mar 19, 2017 11:05 AM #7
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

John Pusa and Julie Larson Realtor® Sarasota FL 941-882-0322 Thanks for appreciating the post. Also to Gita Bantwal.

Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 Yes, I also believe that all forms of adveritising should always be exhausted.

Bob "RealMan" Timm I also agree that yard signs are still vital these days despite the advanced technology that both home sellers and home buyers use.

 

Mar 21, 2017 04:10 PM #8
Rainmaker
20,529
Jeffrey Peters
The AgentOwned Realty Co - Anderson, SC
Local real estate agent serving Anderson county

I think apps are another form of advertising media; which will complement our marketing campaign. However, I firmly believe apps will not replace old school style advertising. The classic yard sign is here to stay. Mass billboard advertising still exists to this day, and remains effective. Could you imagine a led yard sign with a screen powered via solar panel that displays the traditional real estate advertising? This would be the next level of high tech advertising because it will no longer have limitations! If I were an investor I should patient this idea! :D

Mar 23, 2017 06:41 PM #9
Rainer
327,861
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton

Dear Desare,

Great points. I also agree with Bob "RealMan" Timm that signs are still good to have, if only for people to find the home, when they are trying to show it.

Mar 23, 2017 07:43 PM #10
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

Jeffrey Peters Yes, traditional ads still perform good these day. But we can never deny the evolution of how we market real estate to target audience. I guess, that's where the conjunction of their functions meet.

Mar 24, 2017 03:37 AM #11
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

Dörte Engel Traditional yard signs become the first sign that a house is for sale. It's like shouting out to potential buyers that Hey, I'm for sale. Come and be my next owner! But real estate apps help in amplifying to a larger percentage of house hunters that a specific house is indeed for sale.

Mar 24, 2017 03:40 AM #12
Rainmaker
1,714,256
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Anything that helps buyers find a property is valuable marketing. It's funny....as a buyer I love Open Houses. So convenient as a way to see house without involving my buyer agent. As a seller though I am not a fan. I am planning to list and there will not be an Open at my house.

Mar 24, 2017 05:06 AM #13
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

Sharon Tara Well, that's how choices are made. With or without an open house, pretty sure you'll be able to sell.

Mar 24, 2017 06:59 AM #14
Ambassador
2,938,490
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Desare

Technology is certainly being embraced more and more, and is getting better all the time. It's essential to be aware of all the ways we can get a  listing in front of the right buyers! And for our clients to see that we ARE doing so!

Jeff

Mar 24, 2017 07:29 AM #15
Rainmaker
207,883
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

We all should be aware of the vast opportunities to market our listings.

Find what works for you and use it.

Trying something new should be given some time to determine if it is working.

Thanks for your post.

Mar 24, 2017 09:24 AM #16
Rainmaker
38,443
Cathy Sarmento
Granite Real Estate "Cool Team" - Auburn, CA

It's important to use multiple modalities.  It is also important to note who the buyer is likely to be for a specific home and pander to that group.  For instance, if you are in an area with a lot of boomers downsizing you may still want to put out paper flyers.  If it is a multi-stair cased, "aerobic" home a text rider may be sufficient, all are enhanced by online marketing.  

Mar 24, 2017 09:57 AM #17
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

Jeff Dowler True enough. Technology has conquered all aspects of our lives. And we in real estate have also embraced technologies not only to make work easier but also to help clints better and faster.

Mar 24, 2017 11:27 PM #18
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

John Wiley Thank you for appreciating the post and taking few minutes to drop your comment. What works for me may not work for you, but giving something new a try is worth it to see whether a marketing channel - advanced or conventional - will be fit for reaching goals and helping clients.

Mar 24, 2017 11:30 PM #19
Rainmaker
31,363
Desare Kohn-Laski Skye Louis Realty
Skye Louis Realty - Coconut Creek, FL
Residential Real Estate

Cathy Sarmento Advertising home for sale can utilize multiple channels. Whether it is technology-based or conventional methods, the important thing is how they are exhausted and utilized to help clients buy or sell.

Mar 24, 2017 11:32 PM #20
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