If you're a Realtor and you don't have a social media presence you're missing out on sales. It is as simple as that. There is a huge potential audience which you are not tapping but you can be sure that your competitors are!
Before you get started there is one important question you need to answer:
Do you want to create a business presence or use your own existing personal presence?
This is a decision that many people make based on whether or not they want to mix business with pleasure. In my experience, most agents prefer to use their personal presence as it is made up of people they already have a relationship with and who trust them as a personal contact and would be more likely to place their trust in them as a Realtor as well.
It is worth noting that if you decide to create a new page, you will have to go through the process of setting up separate accounts.
Once you have made your decision and set up your new pages if required you should start to get to know your audience. You could do that by using any of the following techniques:
1.Ask people what kind of things they'd like to see, send them messages on Facebook messenger or ask them in person when you see them.
2. Create a poll and ask if anyone is considering moving soon.
3. Start posting different types of content and see what gets the best response.
When you have an idea of what your audience is looking for you can start to actively promote to them and use social media as a business development tool and lead generation tool.
It is vital to remember that social media is very visual so make sure that any photos you use are clear and eye catching. Also remember to keep track of what gets the best response and what doesn't get a good response so you know what to post in the future.
The most important thing of all is to respond quickly to anyone who expresses interest in something you post!
I use all types of social media for my business and it works! Check out my Instagram @arizonasrealty
Twitter @AZsRealty, and my business Facebook page: Arizona's Realty-Jeff Fisher, ReMax Fine Properties.