When we saw this sign on the entrance of a yoga studio in Scottsdale, Arizona, we debated whether to take a picture and share it as a branding moment. This is an example of taboo marketing, or how to get attention using a strategy that catches attention by virtue of the reference to a topic that is potentially X-Rated.
This brand made us wonder, "who is the target market?" and "how long will they stay in business?" You be the judge. What do you think?
Ron and Alexandra, to me, it's no different than some of the real estate videos I've seen. Will there be audience for this brand? I'm sure there will be. Perhaps, they're targeting a specific audience, if that's the goal, they shall get what they're after. Makes you wonder, how important is the brand? Does it make a difference? After reading all the comments, people will choose the business based on their branding. Very interesting.
Ron and Alexandra Seigel
Carpinteria, CA
Good morning, Alexandra and Ron -- well, it's worthy of a photo and will certainly stir up some conversation. As far as business branding, I'm not so sure.
Ron and Alexandra Seigel
Carpinteria, CA
Did they try to catch the coattails of the 50 Shades following? Because otherwise the name and yoga really don't have any tie to each other so beyond the initial novelty of the name, I don't see it helping them long term. Bill
Ron and Alexandra Seigel
Carpinteria, CA
Good Morning Ron and Alexandra - you comments are right on point. Who is the market? They are sending a confusing message.
Ron and Alexandra Seigel
Carpinteria, CA
Thanks for sharing this branding example. I hope they survive.
Ron and Alexandra Seigel
Carpinteria, CA
Haha, from the name, it would lead me to believe that more than yoga goes on in there.
Melissa Jackson REALTOR
Azle, TX
Ron and Alexandra Seigel
Carpinteria, CA
I'm not sure what the hidden message might be, but it doesn't give me a warm fuzzy feeling.
Ron and Alexandra Seigel
Carpinteria, CA
Ugh. I do not think this is a good marketing strategy at all.
Ron and Alexandra Seigel
Carpinteria, CA
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 personally this is not our Yoga philosophy. And we would not darken their door with our presence. A
Beth Atalay Branding is an intensive examination of the company/person's intentions, core values and how they want to be perceived in their marketplace. All of us can sense who is who and what is what, and whether or not they are on our wavelength or not. The best way to explain this is we are not a fit. A
Two thumbs down in my office.......what were they thinking....
Ron and Alexandra Seigel
Carpinteria, CA
I am not a prude...but just kind of stupid if you ask me. I think it is a one trick pony.
Ron and Alexandra Seigel
Carpinteria, CA
To me it seems counter to the product. Perhaps it belongs on an adult book store instead!
Ron and Alexandra Seigel
Carpinteria, CA
I just read comment #11 left by Joe Pryor. Absolutely hilarious!
I suspect there could be a sign on the interior which read, "Sticks and stones may break my bones, but whips and chains delight me!"
Ron and Alexandra Seigel
Carpinteria, CA
Hi Ron & Alexandra - I could be convinced of a link between yoga and S&M, but I'd never try to take it to the market if it were my deal. Fail.
Ron and Alexandra Seigel
Carpinteria, CA
Myrl Jeffcoat Your comment made me laugh so hard, that I ran downstairs to read it to Ron who is still giggling. Thanks for the laugh, we appreciate it. A
Alexandra, This is done in bad taste in my opinion and will not be a long run branding idea to say the least.
Ron and Alexandra Seigel
Carpinteria, CA
Hmmm....brandy loyalty ? Identity ? Tme will tell how the consumer perceives their brand.
Ron and Alexandra Seigel
Carpinteria, CA
Hi Ron and Alexandra- it certainly gets your attention but is it the right kind?
I'll admit, it took me a minute. Not a brand I would be displaying. Their target? I'm sure they hope this signage will bring the ones that get it - or want to get it.
Comments(34)