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How to use HUMOR ... or maybe not!

By
Real Estate Agent with ReMax Realtec Group

Some would say the shortest joke in the world is "Military Intelligence."

Everybody knows that the shortest joke in the world is “French Resistance.” It is much more complicated and nuanced, therefore funnier

I always thought that joke was pretty funny, because most jokes become funnier when you add “French” or “France” to them – “Going to war without France is like going deer hunting without bag-pipes. All you do is leave behind a lot of noisy baggage,” etc.

But it turns out many use humor to “criticize others and veil an attack,”“delivers sarcasm or cynicism” and “may be perceived as immature or lacking in appropriate seriousness.”

In fact, “French Resistance” pretty much violates all the “overdoing humor” guidelines. Whether you prefer 'Freedom Fries' or 'French Fries,' a little refresher course my prove benefical.

Let's review how a big corporation like Microsoft breaks down humor into a handy table with four levels of proficiency so that people can learn to be funny and use that skill in the workplace.

 

I found the idea of a huge corporation teaching  the use of humor pretty entertaining. And, yes, humorous.

When it comes to humor this stuff can’t be taught or learned, but it is the kind of thing that big companies spend endless amounts of time teaching to mid-level managers.

Using humor in marketing is like an open flame and gasoline. There are a lot of variables and the result could be explosive!

Think about all the time you spent reading and how often the recipient of 'DILBERT' humor. In every effort at humor, the risk of a Dilbert being present is high. And today, DILBERT, has access to social media.

When you choose humor as the appeal method of your advertising, critically review the effort looking to see if it is an effort to  “criticize others and veil an attack,” “delivers sarcasm or cynicism” and “may be perceived as immature or lacking in appropriate sseriousness.”

What message does this attempt at real estate humor convey?

Criticize others?

Veil an attack?

Delivers Sarcasm?

Delivers cynicism?

Of course, we all know some who will admit, "They don't have time for this." For them it is "Full speed ahead and damn the torpedoes."

This is the 'middle-management' stuff that gave birth to DILBERT.

Best of Success,
Annette Lawrence, Broker Associate
Remax Realtec Group
Palm Harbor, FL

727. 420. 4041

PS: Share your humor backfire stories. Do you recall Toad's misfire with publishing a modified bar drink called Irish Carbomb. The name of the drink is in the standard 'MIXOLOGY' book and searchable online. That didn't matter in this PC world.

 

Comments(20)

Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  Thanks for sharing and happy weekend!

Mar 24, 2017 07:56 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

Kristin,


Thank your for your investment of time and leaving a comment.


What would you picture at the end of the rope tied to the trip stick?

Mar 27, 2017 08:27 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Annette - unfortunately humor has been sometimes deliberately used to denigrate others.  It is very touchy.

Mar 24, 2017 08:14 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

With out a doubt.


But let me ask, "How often have you heard 'I was just kidding' to mask a direct act of denigration?"


Words do not rest until they have achieved the task for which they were intended. 


"I was just kidding" never means that.

Mar 27, 2017 08:30 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

"Now that there, that's funny!"  Interesting insight into one of my favorite topics Annette Lawrence , Palm Harbor, FL 727-420-4041 - humor! 

Mar 24, 2017 01:55 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041

Some would say, "Any humor ending with 'git er done' is not funny."


I could agree, so I'll stick with 'Here's your sign." 

Mar 27, 2017 08:34 AM
Roy Kelley
Retired - Gaithersburg, MD

Humor at the expense of others is not funny.

Mar 24, 2017 02:43 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041

I have yet to witness a effort at humor where the response was unanimous.

Mar 27, 2017 08:42 AM
Raymond E. Camp
Ontario, NY

Good afternoon Annette,

If it done correctly they have no idea what hit them!

Make yourself an astonishing day.

Mar 24, 2017 02:44 PM
John Pusa
Glendale, CA

Annette Lawrence , Palm Harbor, FL 727-420-4041 This is very good report on how to use humor.

Mar 24, 2017 04:08 PM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Great post.  Humor isn't humor if used to hurt someone else.  Good points.

Mar 24, 2017 07:00 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

I honestly never put that much thought into humor before, other than not to use it to hurt others...some good info & points Annette Lawrence , Palm Harbor, FL 727-420-4041 And I just popped you into 495,002 territory! See you soon at 500,000!!!

Mar 24, 2017 09:33 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041

Meet you at the finish line. But at this time you are +2,500 points.

Mar 27, 2017 08:59 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I don't give that much thought to humor either but, surely do enjoy a lot of it in my life - what I love most about my husband - he makes me laugh! Never thought that a major corporation would put focus on this but, love that they do. I love seeing employees of corporate America 'happy' and laughing at work!

Here's to getting you to the RAINMAKER status too!  You're ALMOST there, Annette! WooHoo!

Mar 24, 2017 11:12 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041

One comment at a time I get closer.

Mar 27, 2017 09:01 AM
James Dray
Fathom Realty - Bentonville, AR

Good morning Annette.  Just one or two more blogs and you'll break over that threshold to a free account.  Come on now get going.... 

Mar 25, 2017 03:42 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

Working towards the goal one comment and blog at a time.

Mar 27, 2017 09:02 AM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Thanks for sharing your thoughts Annette Lawrence , Palm Harbor, FL 727-420-4041 

Mar 25, 2017 06:40 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Annette Lawrence , Palm Harbor, FL 727-420-4041 humor is a great way to market...and many of my postcards and newspaper ads have focused on humor... people notice....

Mar 25, 2017 07:12 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

You are aware of something others have missed.


People remember how you make them feel.


And they want more.

Mar 27, 2017 09:03 AM
Lise Howe

Barbara Todaro - how do you use humor in your advertising? I would love to see that. Thanks - and have a great weekend. Lise

Apr 23, 2017 04:08 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Interesting article. Keep plugging away and you'll have that free account today!

Mar 25, 2017 08:11 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

I see the checkered flag, but it's still a lap away.

Mar 27, 2017 09:04 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Dilbert humor, oh how I used to quote scenes from the strips and especially Catbert and Dogbert.  Life was art so often.  I miss the daily email from them and the "Dogbert's New Ruling Class" emails Scott used to do.

Mar 25, 2017 02:58 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041

Those were the days my friend...

Mar 27, 2017 09:05 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

This post needs to be feature for use, not sure how features get pick since we can vote for them.

Mar 26, 2017 10:13 AM
Carol Williams

See Will Hamm , this would have been a perfect nomination for Second Chance Saturday.  Shame on you!  LOL

Mar 26, 2017 11:37 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Helping push to get those so so close to the target free blogging with extra points! Good Luck Annette Lawrence , Palm Harbor, FL 727-420-4041 !

Mar 26, 2017 10:32 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

Many hands lighten the load.


Thank you for lending yours to the cause.

Mar 27, 2017 09:06 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I tend to think humor cannot be taught.  You either have it or you don't. Humor in advertising is risky... so you'd better have it or forget it.  


Mar 26, 2017 11:38 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

SEEING the humor in the life around us is a higher level attribute.


Conveying the same requires an excellent communicator.

Mar 27, 2017 09:12 AM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

The use of thoughtful humor can pay off in many ways. One has to always think a little cautiously for best results.

Mar 30, 2017 08:47 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Great post - humor can be really tricky particularly in real estate - which isn't a very amusing topic by definition.

I was talking with a new client yesterday whom I was getting along with very well. She wants a penthouse condo - she is also a flight attendant - I asked her if anyone had ever checked her DNA to see if she was part bird - she looked at me very blankly - I started scrambling to explain that she seems to spend her time in high places... maybe she is part eagle..... Ummmmm.... she finally "got" it and started to smile..... I am generally considered to be  at least slightly amusing but it doesn't always work even face to face.  I think humor is really tough in advertising.  I will ask Barbara Todaro how she is doing it. 

Apr 23, 2017 04:07 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041

"...checked your DNA?"


That 'deer in the headlights' look confirms you should have gone with the 'other' option, "I've got friends in high places."


Now that I'm not longer banished to the outer darkness, I make this blog public. 


Thank you AR community for all your help is reaching the Sunshine on Active Rain.

Apr 23, 2017 05:59 AM