It's About Branding

Coca-Cola is a family word and I have warm memories of it being a treat growing up. I prefer Pepsi now but can still drink a Coke and appreciate it.

Beautifully written post, Patricia!  I completely agree that without integrity, responsibility/accountability and trust, that slogan and logo are not worth the product/service on which they are written!  You have a responsibility to live up to what you market and in my opinion, it's not about the money - it's about the service (in our line of work) and the integrity you practice to back that service. 

I enjoyed reading your post. I hope others will read it too.

I loved singing the "I'd like to teach the world to sing" song, too! It was a wonderfully catchy song with a great commercial! Like many others who commented here, I can't remember the last time I had soda, but I was a Pepsi fan in terms of flavor. Can't remember any catchy Pepsi advertising, though! Lol! In real estate, each of us is our own brand! We create and communicate the message of what we stand for and who we are in every interaction. Thank you for the creatively written post, Patricia Feager! 

You got that right!  Have a wonderful Sunday...rainy and cold here!

Well, I'll add that your presence here is greatly appreciated as well, Patricia Feager!  It is obvious that you pour your heart and soul into your writing - I do the same and I think that makes us more keenly aware of those who do.  Have a wonderful Sunday, Patricia!

Good morning, Patricia Feager and why was this not a featured post.... everytime you hit that keyboard wonderful messages are created....

Thank you Patricia Feager for sharing this.  Coca Cola is an icon in Atlanta - if you ask for a soda in Atlanta you will get a coke.    Coke has grown from a small soda shop with local sales to a mega corporation that delivers its product globally - the term "Coke-a-Cola"  has crossed many barriers of language, culture and nationalism and fostered friendship and good will in this world.  Trully "Coke-a-Cola"  is more than just a soda.  They took branding to a an absolute zenith!  Great post!

I'm allergic to something in the dark sodas, including coke and pepsi, so can't comment about the products. What I can say is that I would definitely choose a brand that is ethical, \cares about the environment/customers over one with a catchy jingle.

Good morning Patricia Feager ,

I'm so glad Carol Williams carried your post in her Saturday morning series. I missed this one! It is very important to understand you have a responsibility to live up to what you market. It's all about the service and the integrity you practice to back that service which start with moral and ethical standard operating practices that you utilize in each and every transactions. You do pour your heart out in every stroke you make on the keyboard and we all appreciate your thoughtful, well written posts..some how the AR Gods missed this one for a feature.

Good morning Patricia. This is excellent! Branding matters sometimes more than experience.

This made me think of the TV show Mad Men. Don't know if you watched it. (Mad Men is a retro show about the advertising business)  I binged it after the series had ended. I LOVED it and was emotionally moved when it ended. The ending actually had to do with that famous COKE commercial. 

Anyways, I'm partial to companies with strong branding. Jeep and Harley Davidson to name two. However, I must believe in the product. It's all about quality and customer satisfaction for me.

Goes to the heart of what Zig Ziglar used to say: "Help enough other people get what they want and they will help you get what you want.".

Or the Golden Rule, or Karma.  You get what you give.

Hey Patricia Feager,  Love this blog and missed it first time around but that Carole Williams is there to cover the good one for us.  Make it a great day!