Hey Everyone,
As I wind down the week, I wanted to take a moment to share some very exciting news. As of yesterday, Realtor.com has launched it's new Beta site. It incorporates many new features and an updated look and feel. This site is available to the public through an opt in link at the top of the realtor.com classic home page or directly at http://beta.realtor.com.
Classic:

Beta:

What are some of the key differences?
For Consumers:
- Realtor.com Basic listings will now include the first 4 photos from the MLS.
- Consumers will be driven from the Home Page to the Search Results with no Interim page
- Consumers can search by list view, map view and new gallery view.
- Listings are viewable on most PDAs/SmartPhone Devices
- Most MLS systems will update every 15 minutes on Realtor.com
For Showcase Members:
- Photo gallery will incorporate images that are 119% larger than basic.
- Agent and Office branding integrated into listing details as opposed to "floating" on the right
- 61% increase in Agent name and brand recall (based on March '08 study)
- Your listings will now display information on 3 of your similar listings with first photo.
- Your listings are 20% larger on the search results page.
- More than 60% of searchers now see Showcase homes as "nicer homes" (based on March '08 study)
- No more tabs - Neighborhood Info, Lead Capture, Mapping are all integrated into the listing page.
For Featured Home Members:
Those are just a couple quick highlights. I invite all of you to test drive the new Realtor.com and tell us what you think. If you do not want to comment, feel free to email me directly at brian.horan@realtor.com.
If the MLS systems can update every 15 minutes, that is the key improvement. The rep on Realtor.com has been that many of the listings are already SOLD or PENDING. That only has to happen once to destroy confidence in the system. The showcase memberships are pretty expensive, but there seems to be a never-ending stream of people willing to try them.
JimG