Yesterday started out just like any other Sunday. I woke my daughter up to get her ready for church. She is especially excited to go this time of year because she is participating in the Easter show. We have to go to the early service as that is when the kids in the show start their rehearsals. It's super secretive as I have no idea what she is supposed to be practicing at home and she won't do it in front of my wife or me. I'm sure it will be a fantastic production but that's not the point of my post today. *Note, this is not intended to be a sermon but will reference the Bible. If you're offended by that (too bad) stop reading here. :)
Our Pastor is out of town so we had a guest speaker. Pastor Jay Hazlip from Orange County was there. He was on the TV Show Preacher's of L.A. He told us about how he came out of addiction and when he was going through programs he'd always hear about the definition of insanity. I'm sure you're all familiar with it but if not here it is. "Doing the same thing over and over again and expecting different results". His take on this was somewhat eye opening to me. He said while doing the WRONG thing over and over again and expecting different results is insanity, doing the RIGHT thing over and over again will eventually yield successful results. He referenced the story of Joshua and the Walls of Jericho, (Joshua 6:1-27). For those of you not famiiar with this story, when the Jews reached the Promised Land they found it occupied by a people that they needed to conquer. The Walls of Jericho were thought to be inpenetrable at the time and God told the Jews to walk a circle around the city. On the 7th day they walked the city 7 times before the walls came down. The point is that they could have easily given up after the first, second, third day when nothing happened, but instead they stayed consistent and their consistency eventually yielded the results they wanted.
How many times have you in your business given up on something because you didn't see immediate results, even though you knew it's something that could help your business? I have. I for one hate the phone. I hate talking to people I know on the phone never mind those I don't know, or barely know. I much prefer to be face to face with someone. When I first became a lender I was told I needed to cold call. YUCK. 2 calls in I said, "screw this". To this day I still don't do it. But what if I had continued to call potential home buyers? What if even after 100 people hung up on me or called me unmentionable names I had persevered? I bet it wouldn't have taken 5 months to close my first loan. Again, I still don't do it as I have since found other ways to expand my business. One of those ways is through a networking group that I started two years ago. The first meeting turned out 30 people. After that we went about a year with anywhere from 0-4 participants. However, I now consistently get 5-10 people each month, we have a Facebook page where referrals are exchanged and I've formed several great partnerships that have been mutually beneficial. What if I had given up on that after say the third time only 1 other person showed up? Speaking of Facebook, I've received several leads of Facebook ads that I spend no more than $10 on. Of course my first 20 ads yielded little to no response. Was that because Facebook ads didn't work? No, it was because I was still learning how to utilize them.
The point is consistently doing the right thing, whether in business or in your personal/spiritual life, will always eventually yield successful results. It may not come as quickly as you'd hope but it will come. Now if you'll excuse me it's time to hit the phones :)
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