Horse Property Northern Illinois Focused on Barrington IL

By
Managing Real Estate Broker with Barrington Realty Company License: 471.000044

I am a proponent of niche marketing but I learned a long time ago that while there can be riches in niches, the niche has to be big enough. No one person can ever get all of the niche, about 35% is a target to aim for and that's a tall order. I learned all of this from Mr Internet himself, Michael Russer.

That said I do have a niche which is quite small in Barrington but I still decided to specialize in it. Having lived in the Hampshie UK countryside and ridden horses, living in Barrington Illinois is very similar. We are country suburban and have horse properties in Barrington Hills. The demand has been sluggish of late so I switched from listing them to working with the buyers. Less time wasted.

My niche is buyers of horse property in Barrington Hills Illinois and surrounding northwest suburbs of Chicago. I will consider listings as well but so many are not in great condition so I am happy to pass on those.

I used to have a seperate website for my niche but in the end dedicated a portion of my Barrington site to equestrian properties and the leads this year have been tremendous on the buyers side. That's exciting because it has been slow in horse property territory for way too long.

My marketing has always been online and horse properties are the perfect niche for the online world. There is little online competition, actually there's little competition at all. The search volume may not be huge but if you check Barrington Horse Property you should find me at number 1 and maybe 3 or 4 more places on page one, some from different websites I use.

In 2015 I was interviewed by Illinois Realtor Magazine and they did an article on me. That was fun but the exposure was only to other agents.

My sales have included properties from $285,000 to $2 Million. In the last 2 years I did a few sales of horse properties each year. This year looks to be much better. I have one under contract to close next week, a tough sell when a 4 lane highway is being built next to the acreage, but my sellers were realistic. I am writing another contract as we speak for a buyer and just yesterday connected with another who are looking for a first time home and horse property rolled into one.

Luxury Barrington Hills Horse Property Sold by Corinne Guest

What I like about niches is that buyers and sellers rarely bother with anything other than the phone. They pick it up and call us. It's fabulous. And there's gravy on the top too. My new client from yesterday is a horse trainer, who is also an attorney and has also written a book about training a mustang who was untrainable, everyone else had given up. I bought the book on Kindle and will be reading it very soon. He is considered a horse whisperer and trains the untrainable.

It's fun meeting people with interesting lives and there's no shortage of it when helping horse property buyers and sellers.

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Rainmaker
3,469,067
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing information about your niche. Have a good day.

Apr 04, 2017 05:03 PM #1
Rainmaker
609,017
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

What beautiful animals! Oh and the properties too 

Good job creating that niche! Congratulations on your equestrian efforts, San Diego,CA Has great horse properties too thanks to Del Mar Track and lots of riding trails.. See you soon in The Rain! 

Apr 04, 2017 08:30 PM #2
Ambassador
1,661,440
Tammie White
Franklin Homes Realty LLC - Franklin, TN
www.FranklinHomesRealty.com or (615) 495-0752

I absolutely agree that niches have to be large enough to create a regular pipeline. I especially like the phone ringing.

Apr 05, 2017 07:29 AM #3
Rainmaker
2,315,923
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

Corinne Guest, Managing Broker - you are the master of the Internet and know how to drive traffic to your site. If all agents could do what you do there would be competition.  In any event, you would blow the competition out of the water ... or barn.  

Apr 05, 2017 09:12 AM #4
Rainmaker
2,375,947
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I knew you had the equestrian niche, but only from the marketing side. I hope it continues to bring you lucrative deals!

Apr 05, 2017 08:18 PM #5
Rainmaker
2,415,284
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

A horse is a horse of course of course...and anyone in northern Illinois knows that calling Corinne Guest, Managing Broker will help find the perfect property that will be a "stable" one for the Buyer and the horse(s) !

Apr 06, 2017 03:36 AM #6
Rainmaker
239,285
Melissa Jackson
United Country Real Estate FW - Fort Worth, TX
REALTOR® Matching Buyers & Sellers

Corinne Guest, Managing Broker utilizing your knowledge  to help others find the perfect horse property is a wonderful niche.  You are the agent for buyers and sellers in your market.  

Apr 06, 2017 12:15 PM #7
Rainmaker
1,434,835
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

I wasn't aware of the changes the economy did to Barrington, IL. I remember all the horse properties, the peace and quiet. You're the perfect agent for Barrington. You know and understand horses, properties and Barrington well. 

Apr 16, 2017 10:38 PM #8
Rainmaker
519,573
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Fun niche.  I love horse properties!  I'm sure you have some great clients and properties to work with. Happy Friday! -Kasey

May 05, 2017 07:19 AM #9
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Rainmaker
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Corinne Guest, Managing Broker

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