The real estate profession is like no other, even though we like to compare ourselves with such professionals as attorneys and, for some reason, doctors and dentists. Like us, they also deal with the public on a daily basis and work with highly confidential information. Like us, they are licensed and work by the laws of the land and state.
BUT THAT'S WHERE IT STOPS.
Where those other professions that I am using as an example mostly stay in their office and have their clients come to them, we go out daily to dig new clients up. We go to Chamber meetings where people gather, school functions to meet the parents of your children, and generally walk around handing out business cards. And you can't do this once, you need to be uppermost in people's minds when they need your type of services because of the incredible competition. While the other professions are pretty sedate in their bringing in new clients, we, more likely than not, go out ready to do battle with anyone who is in our way. Yes, we do!
THANK HEAVENS FOR THE INTERNET
Thank heavens for the Internet, now we can do much of the foot work with our fingers from right in the office--wherever that might be including at Starbucks.
And with the help of the Internet, you can compete for clients in a whole new way. For example, this morning I "joined" a FREE webinar on how to get REO listings and, if I paid to "upgrade" and take a course for several hundred dollars, I could beat out many of the other thousands of agents going after the same business. (Although he had great tips, at this point I'm going it alone without coaching.)
And that's just the life of a real estate professional. Yes, we are very personable, "exceed your expectations" and "hold your hand along the way" right across the closing finish line.
Many of us have a lot of experience in all kinds of real estate transactions. For example, I will handle everything from luxury oceanfront estates and condos to first time buyer homes, vacant land and investment real estate.
SO WHERE IS MY ONE PROBLEM WITH THIS INDUSTRY?
What is the overriding thing that drives me just bonkers?
THERE IS NO WAY TO GAGE HOW MUCH BUSINESS I WILL ACTUALLY GET.
If I were Home Depot or Walmart or even Starbucks, I can predict pretty accurately what my business will bring in. But not real estate. I can go for hours, heck, maybe a week, with nothing really new happening. And then, wham, everyone calls me at the same time, even people that I haven't heard from in several years.
There is no spacing it out. Because we don't work by the hour like my dermatologist does, I can't schedule them, let's say, 3 months from now. Nope, the clients have made up their minds that NOW is the time to buy or sell, or NOW is the time they are not happy with one of my competitors, or NOW that certain house is on the market and they absolutely want THAT ONE. If you can't help them, my competitors will be happy to do so.
TEAMS ARE A HELP
Yes, I have associates who can do a lot of the work (behind the scenes work) but, when one of these clients calls me, they want ME. They do not want to be handed off.
AND WHY IS THAT?
Because my reputation has spread and the expectation is that I will personally be there and hold their hand.
AND YOU KNOW WHAT? I DO.
I have become a champion at multi tasking. For example, this morning when the webinar I really wanted to see had just started, a client texted me for some answers on an investment property that he wants to buy through me. So here I am, texting with both buyer and seller on that property while listening to the webinar and scribbling notes and link information. Worked well too.
In the meantime, I was also waiting for a call back from a seller who is talking to me about listing an oceanfront luxury home. And I could have done that too because I was using different Internet based gear: my phone to talk and text to 3 people, while simultaneously looking at the webinar on my computer which I could have muted because the important link information was written out on the screen for me to copy. Hey, I even had a second computer ready to go in case my new seller client wanted me to look up something.
Let's face it, I spend many hours daily putting information out there on the Internet for people to find, working with current clients, and "digging up" new ones by putting myself in a position where people notice me. On the latter, in case you want an example, I will be going to the Carmel-by-the-Sea City Council this afternoon to get final approval to hold a reception where wine is served ON THE STREET. That's some major hoops to go through both with the city fathers and mothers and the liquor commission.
WHY WOULD I WANT TO DO THAT?
Well, first, I want to have the Carmel Art Festival on May 19-21, 2017 (I'm on organizer and board member) be a smashing success. Wine and art just go together, don't you think? Yes, I donate a lot of my time doing this, but on the other hand, it's a great way to meet people besides helping youth art with a hefty donation every year.
BACK TO THE ONE THING THAT DRIVES ME BONKERS:
THE PIPELINE FILLS ITSELF AT ITS OWN PACE.
Right now gushing!!
"If you want something done, ask a busy person to do it"
and that's me. I thrive on it.