"Let's get real" it's all about the pipeline.

By
Real Estate Broker/Owner CA#01772851 HI#RB21268
http://actvra.in/52LQ

 

The real estate profession is like no other, even though we like to compare ourselves with such professionals  as attorneys and, for some reason, doctors and dentists. Like us, they also deal with the public on a daily basis and work with highly confidential information. Like us, they are licensed and work by the laws of the land and state.

BUT THAT'S WHERE IT STOPS.

Where those other professions that I am using as an example mostly stay in their office and have their clients come to them, we go out daily to dig new clients up. We go to Chamber meetings where people gather, school functions to meet the parents of your children, and generally walk around handing out business cards.   And you can't do this once, you need to be uppermost in people's minds when they need your type of services because of the incredible competition. While the other professions are pretty sedate in their bringing in new clients, we, more likely than not, go out ready to do battle with anyone who is in our way. Yes, we do!

THANK HEAVENS FOR THE INTERNET

Thank heavens for the Internet, now we can do much of the foot work with our fingers from right in the office--wherever that might be including at Starbucks.

And with the help of the Internet, you can compete for clients in a whole new way. For example, this morning I "joined" a FREE webinar on how to get REO listings and, if I paid to "upgrade" and take a course for several hundred dollars, I could beat out many of the other thousands of agents going after the same business. (Although he had great tips, at this point I'm going it alone without coaching.)

And that's just the life of a real estate professional. Yes, we are very personable, "exceed your expectations" and "hold your hand along the way" right across the closing finish line.

Many of us have a lot of experience in all kinds of real estate transactions. For example, I will handle everything from luxury oceanfront estates and condos to first time buyer homes, vacant land and investment real estate.

SO WHERE IS MY ONE PROBLEM WITH THIS INDUSTRY?

What is the overriding thing that drives me just bonkers?

THERE IS NO WAY TO GAGE HOW MUCH BUSINESS I WILL ACTUALLY GET.

If I were Home Depot or Walmart or even Starbucks, I can predict pretty accurately what my business will bring in. But not real estate. I can go for hours, heck, maybe a week, with nothing really new happening.  And then, wham, everyone calls me at the same time, even people that I haven't heard from in several years.

There is no spacing it out. Because we don't work by the hour like my dermatologist does, I can't schedule them, let's say, 3 months from now. Nope, the clients have made up their minds that NOW is the time to buy or sell, or NOW is the time they are not happy with one of my competitors, or NOW that certain house is on the market and they absolutely want THAT ONE. If you can't help them, my competitors will be happy to do so.

TEAMS ARE A HELP

Yes, I have associates who can do a lot of the work (behind the scenes work) but, when one of these clients calls me, they want ME. They do not want to be handed off.

AND WHY IS THAT?

Because my reputation has spread and the expectation is that I will personally be there and hold their hand.

AND YOU KNOW WHAT? I DO.

I have become a champion at multi tasking. For example, this morning when the webinar I really wanted to see had just started, a client texted me for some answers on an investment property that he wants to buy through me. So here I am, texting with both buyer and seller on that property while listening to the webinar and scribbling notes and link information. Worked well too.

In the meantime, I was also waiting for a call back from a seller who is talking to me about listing an oceanfront luxury home. And I could have done that too because I was using different Internet based gear: my phone to talk and text to 3 people, while simultaneously looking at the webinar on my computer which I could have muted because the important link information was written out on the screen for me to copy. Hey, I even had a second computer ready to go in case my new seller client wanted me to look up something.

Let's face it, I spend many hours daily putting information out there on the Internet for people to find, working with current clients, and "digging up" new ones by putting myself in a position where people notice me. On the latter, in case you want an example, I will be going to the Carmel-by-the-Sea City Council this afternoon to get final approval to hold a reception where wine is served ON THE STREET. That's some major hoops to go through both with the city fathers and mothers and the liquor commission.

WHY WOULD I WANT TO DO THAT?

Well, first, I want to have the Carmel Art Festival on May 19-21, 2017 (I'm on organizer and board member) be a smashing success. Wine and art just go together, don't you think?  Yes, I donate a lot of my time doing this, but on the other hand, it's a great way to meet people besides helping youth art with a hefty donation every year.

BACK TO THE ONE THING THAT DRIVES ME BONKERS:

THE PIPELINE FILLS ITSELF AT ITS OWN PACE.

Right now gushing!!

and

"If you want something done, ask a busy person to do it"

and that's me. I thrive on it.

 

This is my entry for the April "Let's get Real" Activerain contest.

 

 

 

Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Buying or selling oceanfront, oceanview, commercial or any type of property in Carmel-by-the-Sea, Pebble Beach, Pacific Grove, Carmel Valley and Big Sur?

Call me and let's meet at beautiful Carmel Beach, in my Carmel-by-the-Sea office on Dolores between 5th & 6th, or in any of the wonderful restaurants, coffee bars, or wine tasting rooms that this city-in-the-forest is known for.

Or let's meet over the phone if you are out of the area.

Listing your property? Call me first and let's establish its value and what it will take to get it ready for sale to get the highest sales price. 

Buying a home? If you are from out of the area, I will preview property on your behalf.  Please call me to discuss how I can help you attain your real estate needs. 

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information

www.HellaRothwell.com & www.RothwellRealty.com

& www.HellaHawaii.com

Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.

 ________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

 

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo

 

Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

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Rainmaker
248,975
Melissa Jackson
United Country Real Estate FW - Fort Worth, TX
REALTOR® Matching Buyers & Sellers

Multitasking, gaining momentum always working on your next wave by keeping your pipeline filled.  You are busy!  

Apr 04, 2017 08:50 PM #7
Rainmaker
2,329,268
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella, I loved your post and the first paragraph reminded me of the Q &  A where there was a discussion about "professionalism & gift giving":) you are right they were wrong... now with that said I also agree with you it is all about generating leads and business... great photo, Endre

Apr 04, 2017 10:14 PM #8
Rainmaker
249,628
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

I see agents who get a property under contract and then go on vacation.

When they come back they start from scratch trying to generate business.

Deals will come widely spaced with that method. The goal is to keep the pipeline flowing, and that takes consistent effort.

Great post and thanks for sharing.

Apr 05, 2017 04:01 AM #9
Rainmaker
1,229,382
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Hella, we can act and look busy with no business in the pipeline but with the right systems in place, we can multitask and keep that business coming. Great post, wishing you continued success.

Apr 05, 2017 06:00 AM #10
Rainmaker
2,128,967
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Getting real with Hella Mitschke Rothwell 

Apr 05, 2017 06:34 AM #11
Rainmaker
141,857
Lesley Wilson-VanGoethem
Innovative Realty Solutions Group - Winter Springs, FL
Residential Real Estate Sales Specialist

thanks for sharing this... I know I was shocked when I first started in this profession, that clients didnt just come to me ..that I had to go find them first.. what an eye opener I had!

Apr 05, 2017 06:44 AM #12
Rainmaker
383,098
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

This blog subject was unexpected! I agree!  And when the pipeline is gushing--somehow you have to make each client feel like they are the only client you have a the time...even when you are juggling five different customers in various stages of the process.

Apr 05, 2017 07:17 AM #13
Rainmaker
519,627
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Very true, and often it is totally unrelated to how hard you are working to buildthe pipeline. It just decides as you say NOW to gush and NOW to trickle. We just have to be consistent doing what we do. Good post.

Apr 05, 2017 10:00 AM #14
Rainer
224,663
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Predicting volume in this business is about like trying to answer the question "When are you going to find your wallet?".

Better to have a gushing pipeline than a small faucet with a drip.

Apr 05, 2017 11:52 AM #15
Rainmaker
3,050,085
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Hella M. Rothwell, Broker/Realtor® ,

Congratulations on your well deserved featured post! Keeping that pipe line full is a full time job! I know exactly how many units I need each quarter to maintain my yearly goal. Its easy to stay on track when you know where you are going!

Apr 05, 2017 01:56 PM #16
Rainmaker
3,086,004
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Hella

When we're filling our pipeline our business will flow . . . . when a pipeline drys up so does the business.

Good luck and success.

Lou Ludwig

Apr 05, 2017 05:09 PM #17
Rainmaker
3,086,004
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Hella

Congratulations on a gold star feature for an outstanding post.

Good luck and success.

Lou Ludwig

Apr 05, 2017 05:11 PM #18
Rainmaker
531,144
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Nice take on this challenge Hella.  I enjoyed reading your post, and agree on the pipeline. -Kasey

Apr 05, 2017 10:22 PM #19
Rainmaker
964,559
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

It's so true. We can't schedule future business and it does seem sometimes to be one extreme or the other.

Good for you for being able to multi-task so well!

Apr 06, 2017 03:27 AM #20
Rainmaker
2,377,092
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You are exactly right, you cannot predict when you will be hired by someone for your professional services. They just come out of the marketing you have done, or past clients!

Apr 06, 2017 02:02 PM #21
Ambassador
3,111,627
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Isn't the market wonderful? I have told several  new agents that they had better work as hard as they can because it will not last. The cycle will change, we all know it.

Apr 06, 2017 06:39 PM #22
Rainmaker
1,899,591
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I fully get where you coming from.  The "Pipeline" has always managed to take on a life of its own.  And, there is another unspoken rule, if you plan a vacation, your business will immediately pick up!  Double it, if your are requiring surgery where you will be anesthesized!

Apr 08, 2017 06:05 AM #23
Rainmaker
1,268,141
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That's part of the fun - the mystery of where the next one is coming from

Apr 10, 2017 07:24 PM #24
Rainmaker
1,166,940
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Hella M. Rothwell, Broker/Realtor® ~ I hear you clearly. Not only were you not fooling around, you got very real on so many levels with this entry post! Brilliant

Apr 11, 2017 11:10 AM #25
Rainer
224,663
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Good point.  I would add that you can predict work flow, but in a negative sense.  If you don't do anything to load it, it will run dry.

May 04, 2017 05:58 AM #26
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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