Special offer

Our first Blog - the voice of Park City Real Estate

By
Real Estate Agent with Summit Sothebys International Realty

Welcome to our blog on Park City Real Estate. If you are visiting, have visited or are planning a trip in the near future we hope you will check in often for updates on Park City, real estate or just fun things about the area. Let us know if we can help you or if you have something you were wondering about our little section of heaven - Park City, Utah.

I recently looked over information on blogs the other day. After reading it, and the other materials I have been absorbing this past week, I just wanted to summarize my thoughts on why I think a blog is a great resource for the Hughes Martin Sells Team marketing strategy and our clients. I believe a Hughes Martin Sells Team real estate blog will benefit our listing clients by exposing http://www.hughesmartin.com/ and their properties  to a more educated and ready to act buyer. Our blog will introduce web site visitors to the personalities of our Buyer's Agents and "Team Members" We want to provide readers interested in Park City a human touch, to project a genuine love for the area where we are so lucky to work and make our homes in.  We will highlight elements that could work well with our resort and Park City lifestyle clientele. Information on developments, schools, real estate information and yearly stats. We need to avoid promotion and strategically work in our listings. Links like the ones above will drive traffic to http://www.hughesmartin.com/ - links to highlighted area businesses will help build a network that will, as our blog grows provide more business.

 

I cannot stress that this is no small endeavor. Time spent writing is the final step. Hours of research, in some cases, will be needed to properly and professionally portrait the image that will be needed to be successful. I cannot stress enough that there is a lot of work involved in creating a successful blog. However, successful blogs provide benefits that feed on each other. Besides communicating with potential Hughes Martin Sells Team clients, the research will make us a more educated Realtors®. We can blog on a multitude of subjects:

National Home Trends

Utah's Market  

The value of remodel

Park City real estate Sales Volumes

Team Education

1031 exchanges

Entertainment

Neighborhood Descriptions

            Night Life

            Developments

            Trail Issues

            Horse property

            Resort

            Primary resident tax benefits

            Keller Williams

            IDX Searches

            Realtor Charity

            Ski History

            Area Expansion

            City Planning

            Park Record

            Old Town Historic District                                                          

            Golf

           

 

The list goes on -

 

I think if we are to do this we need to total team involvement. raincityguide.com is a great example of a blog that brings in different opinions to form a successful blog. We can have guest writers and link to other Keller Williams agents doing blogs. We need to do a few a head of time that can be used in a pinch and be ready to write on notable events as they take place. If we do this it will provide a service that will make us busier and more educated. In the end more successful.