A "Niche" does not have to be small.

By
Real Estate Broker/Owner CA#01772851 HI#RB21268

 Hella Mitschke Rothwell CARMEL Magazine Ad

Amazon found a "niche" and look at it now.

Facebook found a "niche" and look at it now.

Hella Mitschke Rothwell found a "niche" and look at me now.

SAY WHAT?

Not that I would compare my real estate brokerages to these giants - wish I could - but I do tend to think big so my "niche" is more "out of the box".

A LITTLE OVERVIEW:

What's not a surprise to anyone, real estate agents pop up like weeds when the housing market goes up, and shrivel up when the housing market goes down.

In the middle, where we are now here on the Monterey Peninsula, competition is stiff. However, I do believe just like the national average in this profession, a small percentage does most of the work. The rest just limp along.

SO HOW DO I TRY TO STAND OUT?

SELLING REAL ESTATE IN BOTH CALIFORNIA & HAWAII.

Yes, you read correctly. Rather than going after a certain market segment and leaving the rest to the "big box" brokerages who have umpteen agents who specialize in ONE area, I advertise myself as a real estate broker in both California and Hawaii.

And clients like that.

RATHER THAN WORKING WITH DIFFERENT AGENTS IN DIFFERENT CITIES, THEY CALL ME.

And they don't even ask, "what type of real estate do you handle," they just assume I do everything - and I do. Doesn't matter what type of real estate you need, I'm there for you.

THAT DOES NOT MEAN I JUST GET CALLS FOR HAWAII PROPERTIES, NOT BY A LONG SHOT!

Most of my clients in California travel to Hawaii, so we have a lot to talk about, good times that they had there. But they might just want to list or buy here in California.

The effect is that they don't treat me just like another agent or worse, an agent in a long list of agents in someone else's brokerage. No sir, I have my own brokerage, I run my ship, and I chose my clients.

IS IT MORE DIFFICULT?

Yes it is. I belong to 3 different MLSs, 2 boards, pay a boatload of monthly and annual fees to a variety of associations, and take a lot of required continuing education courses not to mention keeping up with the real estate laws of 2 states.

COULD I BE MORE STREAMLINED? DOWNSIZE WHAT I DO?

Of course, but what fun would that be. My clients have a variety of real estate needs and I want to help them. If I don't know something, I will find out.

SO THAT'S MY NICHE: Jack of all real estate transactions in two states.

 

This is my entry in Evelyn Johnston's April Activerain Contest.

Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Buying or selling oceanfront, oceanview, commercial or any type of property in Carmel-by-the-Sea, Pebble Beach, Pacific Grove, Carmel Valley and Big Sur?

Call me and let's meet at beautiful Carmel Beach, in my Carmel-by-the-Sea office on Dolores between 5th & 6th, or in any of the wonderful restaurants, coffee bars, or wine tasting rooms that this city-in-the-forest is known for.

Or let's meet over the phone if you are out of the area.

Listing your property? Call me first and let's establish its value and what it will take to get it ready for sale to get the highest sales price. 

Buying a home? If you are from out of the area, I will preview property on your behalf.  Please call me to discuss how I can help you attain your real estate needs. 

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information

www.HellaRothwell.com & www.RothwellRealty.com

& www.HellaHawaii.com

Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.

 ________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

 

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo

 

Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

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Show All Comments
Rainmaker
3,526,905
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Hella M. Rothwell, Broker/Realtor® in my next life, I'm coming back as Hella M. Rothwell.... but you'll need to pump iron, too!!!  all kidding aside, you have created a very unique business model....and I hope you keep running with it....it will continue to grow.... 

Apr 10, 2017 07:07 AM #1
Ambassador
2,996,948
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hella

I think it's very cool that you have this niche, which is probably unique, and do it so well. Clients with an interest in both CA and HI must certainly appreciate the service you can provide them and know that you can effectively help them in one or both places!! And what beautiful areas to sell real estate in.

Jeff

Apr 10, 2017 07:08 AM #2
Rainmaker
1,690,052
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Hi Hella... you raise an interesting point... that a niche does not have to be small or overly-limiting.

Apr 10, 2017 07:31 AM #3
Rainmaker
2,252,607
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

Hella,  You are living proof that a general niche covering all things in two states can work and does work.  Not everyone could  make this model work like you are. Like you mention in your comment ... it his not about volume ... it is about specialized and personalized service.  I like that!!!

Apr 10, 2017 01:44 PM #4
Ambassador
2,299,952
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Hella - And I thought we had a big niche with two counties. But as long as it works well, who's measuring anything but results.

Apr 10, 2017 01:48 PM #5
Rainmaker
2,355,771
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

It is brilliant Hella! The same Clients who own, or wish to own in two states! Very unique that the states are in two very different time zones!

Apr 10, 2017 03:58 PM #6
Ambassador
2,306,044
Anna Banana Kruchten, CRS
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

 Hi Hella I think it's a very smart niche! You are able to carry on conversations regarding both areas and that's exactly what you're clients want and appreciate - brilliant!

Apr 10, 2017 04:03 PM #7
Rainmaker
458,924
Nick & Trudy Vandekar
Long & Foster Real Estate Inc - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

That is very unique and I think the distance is not the only challenge as you mention keeping up with all the rules and laws in two states and being in different time zones as well. But it seems to be working for you, so run with it.

Apr 12, 2017 10:21 AM #8
Ambassador
2,748,267
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hella- I say keep it up!  It works for you and it must work for your clients. It lets you do what you enjoy and you thrive on it!  

Apr 15, 2017 01:42 PM #9
Rainmaker
249,409
Annette Thor
Connecticut Homes and Commercial Fairfield Cty,CT reinct.com - Westport, CT
Residential & Commercial Real Estate Broker in CT

Very cool niche you've created Hella!  You cover searching for the home base house and the vacation retreat, amazing combination.

Apr 17, 2017 02:51 PM #10
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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