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Discovering The Uncontested Market Niche: A Wild Goose Chase!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

www.napaconsultants.com

Niche is the name of the game in luxury real estate marketing and branding today. Identifying and dominating an uncontested market niche is the fastest route to market leadership and top-of-mind status.

 

We saw this van (depicted below) as we were heading to our hotel in Newark, New Jersey.  This company found a way to humanely discourage the Canada geese from taking up residence on homeowners lawns and public parks.   They are considered a nuisance by homeowners, cities, and commercial develoments because of their droppings and the bacteria within, the noise of they call and their confrontational behavior. 

 

The need was obvious.  And, thus, a niche was born without competitors! 

 

Geese Chasers,  have trained border collies to herd and chase all the geese away.  They are a professional geese management company with great accolades from the Discovery Channel, the major media outlets, and Animal Planet.  According to their website, they have a great track record in having worked "with commercial, residential, corporate, municipal, city and state clients." 

 

Can you find your wild goose chase?

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WE SPECIALIZE IN
STRATEGIC BUSINESS DEVELOPMENT FOR
LUXURY REAL ESTATE,
FINE WINES & PHILANTHROPIC EVENTS

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                         Ron & Alexandra Seigel, Managing Partners

                                                  805.770.1129

                   If Gaining or Sustaining Market Leadership is Your Quest, we can help!

 

Comments(39)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Belinda Spillman Thank you for the feature, we appreciate it.  Swans are another way to get rid of them as they hate swans.  A

Apr 11, 2017 10:49 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mick Michaud Thank you for your comment.  I did not realize how many states guys are affected by these creatures.  A 

Apr 11, 2017 10:50 AM
Mick Michaud

SOB's love Texas in the winter.  And then they like ti so much they never leave.

Apr 11, 2017 12:13 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

What I don't understand is that we have a lot of people who walk their dogs in the park.  There's even a dog park there.  Perhaps, we need to let the dogs off their leashes for awhile.

Apr 11, 2017 10:52 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I think that would work.  The bird dog breeds would certainly give chase to the birds and have the time of their lives.  A

Apr 11, 2017 10:54 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Alexandra. well if someone didn't understand a niche market before, they certainly do now!  I love it!

Apr 11, 2017 11:04 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - That's a cool concept. I'm pretty laissez faire about sharing the property with animals, so we have geese, rabbits, raccoons, and the occasional fox or skunk, and the dogs have realized that they're just too slow to catch anything other than skunk stink (Grover & Lulu got skunked a couple of weeks ago).

Apr 11, 2017 11:07 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dick Greenberg  Do your geese establish permanent residence in your neck of the woods?  These do as once they find a home, they stay.  A

Apr 11, 2017 01:04 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Our geese have forgotten how to fly south so they just stick around all the time and turn my running shoes green from what they leave in our parks 

Apr 11, 2017 03:26 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, CRS, REALTOR®, they are selling franchises for geese chasers.  

Apr 11, 2017 03:27 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Whatever happened to a fine Goose dinner instead of the relocation plan Ron and Alexandra Seigel 

Apr 11, 2017 04:01 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, CRS, REALTOR®, funny enough I was thinking of Christmas goose.  I did cook one once when we lived in Los Angeles, and had people over for dinner. And of course we could ship them to France for pate de foie gras... A

Apr 11, 2017 04:04 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Ron & Alexandra,

That is genius! Great spy with your eye.

Apr 11, 2017 07:55 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

At our house they just fly over, honking, and land in our friend Terry's yard. He's right on the lake.

Here it was wild turkeys driving us nuts because our neighbor was feeding them. Believe me, 40 or 50 turkeys can make one huge mess! We taught our dogs to chase them and now all I have to do is open the door and they're gone.

Apr 11, 2017 10:40 PM
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

What a clever solution.  In my area there are egg collections by some government entity (DNR maybe?) when they're out of hand.  

 

Apr 12, 2017 12:37 AM
James Dray
Fathom Realty - Bentonville, AR

Good morning A.  We really could use them in some of the areas around here. 

Apr 12, 2017 01:46 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Ron and Alexandra.  A wonderful example of a company that has found a perfect niche.

Apr 12, 2017 03:43 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Ron and Alexandra- not familiar with it but I love seeing companies find a niche and run with it! That truck definitely gets your attention 

Apr 12, 2017 03:45 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

We have very few geese here but I do like the creativity of this. There are many niches out there if we look and are openminded.

Apr 12, 2017 07:19 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Interesting niche business!  There is something for everyone around the country, you just have to be present to figure it out.  We do get our fair share of Canadian geese, but no one chases them or escorts them off the ponds or parks.  I think we consider them brave for coming this far and enduring our heat! 

Apr 16, 2017 08:06 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jan Green when you see what havoc they create, you can understand why they are chased away.  No one wants to walk down the street to shop when the geese have left their droppings all over the place.  A

Apr 16, 2017 08:15 AM