I Found My Niche Market and You Can Find Yours - It Is Out There!!

By
Real Estate Broker/Owner with Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska
http://actvra.in/52Vt

I am proud to say it. I am a Niche Marketer! I am no longer like a kid in a candy store! I do not need to look at rows upon rows of candy. Never thought I would ever see the day that I specialized. But I do and am dang glad I am!

I market FARMLAND.  I auction farm land.  And that is all I auction. I specialize!!

Crop ground...cornfields...wheat fields...bean fields...tillable farm land acres or pasture.   Not 10 acre houses with a patch of tomatoes. Mike McCann-Broker Sold the Farm

Preferably without any house on it. In fact, if it has a house and less than 50 acres...I am pretty sure I will shy away from it most of the time.

It was not really intentional on my part years ago...it just kind of happened. I had the chance to sell a small farm and enjoyed who I was working with...which lead to some larger farms and now most listings and buyers I work with are farmers or investors.

I do not need a lockbox...or permission to set a showing time...or worry about letting the cat out. Or agent that cannot be found. Or dirty dishes in the sink or a tenant sleeping in the bedroom...you know the drill.

That is me. Mike McCann the Farm Land Man

I refer all other types of business to Brokers that I trust.

I referred a home buyer yesterday to the Broker I send home buyers and sellers to. We sat down and I introduced the buyer to the Broker and exchanged pleasantries and ideas and info for about 10 minutes and then I excused myself.

She loves showing homes...loves working with buyers...and that is who I want working with my buyers.  Her niche and my niche compliment each other nicely.

She enjoys the process of working with the lender and inspector(s).  Her husband is a builder and he will go along and give the buyer suggestions on repairs or remodels if they want.

 This client is originally from Japan and he wants as much input as possible. A win for both of us Brokers and for the buyer. He is a Professor at the college that my son works with...and this will probably lead to leads for the Builder. Another win.

My suggestion is to narrow down what type of real estate you really like and concentrate on it and market to it. There is no way you can market homes, land, commercial, leases, rentals, etc., and do it well.

Same goes for the Area. Narrow it down unless you are willing to drive a lot to be seen.  I have folks back in my hometown who think I moved back there because they see me a couple of times a week...I live 65 miles away. I am willing to drive. That is an easy hour drive for me...less time than driving across most cities. 

If it is a price range you want to work in...then pick one that The Farm is Sold by Mike McCann Brokerhas market volume and inventory turnover and good commissions.

It takes the same amount of paperwork to sell a $150,000 property as a $250,000 one but the wages are way better on the 2nd one. Same goes for $450k versus $250K.

Find one or two brokers you can refer to and get them great leads and referrals. If they drop the ball...find a different one.

It is that simple.

My goal is to never sell another home that I do not own in my career. My other goal is to be active for another 15 years.

I am not (YET) the largest land Broker around but my name is quickly rising towards the top tier.  None of the other brokers are my competitors...they are just other Brokers trying to make a living. That is how I look at it anyway.  

All of this happened after I decided to quit dabbling in all areas of the business.    I like selling farms and working with the farmers. And being close to the land. I love the dirt.

 That is me. Mike McCann the Farm Land NICHE Man!!

(this blog was an entry into a contest sponsored by Evelyn Johnston) 

Sold This Farm To by Mike McCann Broker

Posted by

 

Mike McCann Nebraska Land Broker This has been Mike McCann...Nebraska Land Broker...Coming to you from the Farm Land of Nebraska and America!! Visit me at www.mikemccann.com to learn more about the agricultural and farm land for sale market. 

Many farms For Sale in Nebraska are not listed publicly...please call, text, or e-mail with your questions, wants, and needs!

Mike is your Ag, Farm, and Auction expert throughout Nebraska!

308-627-3700 and 800-241-3940 call or text me at these numbers

mike@mikemccann.com for easy e-mail access!!

 Mike McCann  Nebraska Farm Broker and Land Auctioneer

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Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Sybil Campbell  Dang...I am willing to travel...and I love selling farms. I am sorry to hear that you lost a brother and that your sister in law has to sell the farm.  I am sure there are some great Brokers there. 

Keep this in mind: Most farm Brokers do not belong to the local MLS so you will not find them in your NAR data. Not sure about that area though. 

Let me kow if you or relation need any help.   Thanks for stopping by.

Apr 13, 2017 08:41 AM #39
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Jerri McCombs The dirt guy knows the scoop on the land!!  Glad he is doing well and I hope you are too!  Thanks for stopping by!

Apr 13, 2017 08:42 AM #40
Rainmaker
512,746
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Mike it sounds as if you have found your niche and you don't really go to work anymore, because you love what you do so much. As they say, focus on that and the money will follow. Well done.

Apr 13, 2017 10:57 AM #41
Ambassador
1,036,331
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I love me speciality of investments and I put my heart, soul, and education into it.

Apr 13, 2017 02:21 PM #42
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Nick & Trudy Vandekar Thanks for stopping by.  Yah that is true.  Today I am not working and am kind of cranky...need to be out in the country like I thought I would be....Green Acres!!!

Apr 13, 2017 02:21 PM #43
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Joe Pryor Yah...investments would be a good one.  I came close to narrowing that to investment porperties...just not enough properties...although there is a decent return on leased farm land!! Thanks for stopping by!!

Apr 13, 2017 02:22 PM #44
Rainmaker
2,375,947
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Yes indeed, you have received a lot of good feedback on your post. It made me ask myself, what do I love most about what I do. . .and because it did make me think makes me believe that is why you got the feature! Well done!

Apr 13, 2017 08:42 PM #45
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Evelyn Johnston   You know there is pro and con to features...the con being able to keep up with the responses.  The pro...the responses!!  Thanks for your help in getting this to the front of the page! And Thanks for stopping by!

Apr 14, 2017 06:25 AM #46
Rainmaker
521,357
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I love your niche.  It is definitely not the same as working a typical residential home sale, that's for sure.  I think it's great you are making your name in this niche market! -Kasey

Apr 15, 2017 09:55 AM #47
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Kasey & John Boles and the team at Jon Gosche Real Estate, LLC  Was out on a family fun day at the Huskers Spring Game.  I hope you have a great Easter and thank you for stopping by and your kind words!!

Apr 15, 2017 07:28 PM #48
Rainmaker
790,671
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you!  Finding your niche has simplified your business and your other business partners benefit as well.  Great job!  

Apr 15, 2017 10:22 PM #49
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Jan Green Yes I agree that business partners can benefit from specializing.  I hope you are having a great Easter.

Apr 16, 2017 10:00 AM #50
Rainmaker
42,905
Inbound Real Estate Marketing
Van Nuys, CA
Learn Online Marketing Today.

Mike McCann - Nebraska Farm Land Broker This is an amazing post and you've responded to every comment. I understand how difficult it can be for a business person to decide to narrow the scope of their business. 

 

I have spoken to 1000's of realtors and I am telling you beyond a shadow of a doubt in terms of both happiness and revenue the one's who have a Niche or Niches have more of both. There is a possibility that some of your readers might still be trying to figure niches out. At the most basic level here is a blog post I wrote for GENERAL ideas. 

 

https://inboundrem.com/50-real-estate-niches-top-agents-target/

 

Here is an ADVANCED business metrics concept. 

 

  • Step One - find a list like the one I linked
  • Step Two - Go through ALL of your previous transactions and answer the following questions, where were the transactions located, how to did you get the business(referral, advert.office lead) was there a difference in the transaction type. A first-time buyer, short sale, etc etc. Finally notate any memorable HIGH or LOW points transaction to transaction. 

This excersise should do a few things for you. It should NARROW the possibilities for niches. If you are not a NEW real estate agent it will 100% for sure change the way you look at your business. 

 

You should always be traveling in the direction of your joy. Whatever that is for you. Working less but making more in the time you work. Working with families. Working with divorcees. Working with a cultural segment. Working with farms :-). It's easy to give business away when you know what makes you happy. 

 

Hope this helps. 

 

 

 

Apr 16, 2017 07:25 PM #51
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Inbound Real Estate Marketing  

Robert,  Thank you for stopping by and sharing your thoughts. I will check out your blog.  

I always have wondered how you or I determine "the best of the best" that you mention on your bio page. 

I like the very last line of your comments above... and yes... "It's (very) easy to give business away when you know what makes you happy"!!

Have a great week!

Apr 17, 2017 06:41 AM #52
Rainmaker
610,339
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Yep, thanks to AR a few years back I realized mine:

  • Geography: Coastal San Diego Metro Areas
  • Profession:Military relocation
  • Circumstance: Parents of UCSD and USD students
  • Age Group: Retirees
  •  Happy Me serving those groups.
  • Congratulations on hitting 500,000 this week!
Apr 17, 2017 07:18 AM #53
Rainmaker
644,370
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

You have a great niche Mike McCann - Nebraska Farm Land Broker .  And, I love that you are perfectly content to refer out to other specialists.  

Apr 17, 2017 07:22 AM #54
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Thomas J. Nelson, Realtor, CRS   Glad you found your Niche.  Years ago in Colorado Springs I worked with many military families and loved working with them.  Thanks for stopping by and have a great week!  Yes...the elusive 500k is going down this week...possibly today!! 

Apr 17, 2017 07:25 AM #55
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Carol Williams Thank you for stopping by.  I think specialty is a win for everyone.  At least that is what I am going with! Have a great week!!

Apr 17, 2017 07:26 AM #56
Rainmaker
2,579,429
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Mike --- more smart thoughts and you've just added a new follower.  I look forward to more wise words on a subject I have little knowledge.  Here's to always learning.   

Apr 17, 2017 08:49 AM #57
Rainmaker
515,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Michael Jacobs Thanks for the kind words and for stopping by another blog.  I am humbled and glad you and other AR leaders have taken time to read some of my blogs.  And for following me.  

Apr 17, 2017 09:29 AM #58
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