"I love reading your market report blog."
Not exactly the message I expect to get on a Sunday morning, but there it was in my Inbox!
And a little email back and forth later and I've got a buyer 2-3 months out that knows where they want to live and what they want to buy. Score one for blogging! All I have to do is make sure I continue to maintain contact and prove the actions back up the blog posts.
Now for those of you that might think writing market reports is a grind, I'll not argue with you about that. It's far, far easier to post pictures and write 50 words, collect 225 points and blog another day. And I'll give you that, those posts might still work very well for you because it establishes your humanity and might give a potential client a reason to like you and call you when they're ready!
But for me, that "human" approach doesn't come naturally. I'm an engineer so I'll tend towards the methodical. Gimme data and I'll do my best to tell you what it means. I write a handful of market reports each month for multiple reasons:
- Self education
- To educate local buyers and sellers
- To increase my authority on the net and have Google find me more for "Warren County Ohio real estate agent", "Mason real estate agent", "Lebanon RE/MAX agent" and other general terms buyers use
- To better serve my clients (you know your market's trends and you know when a home is over OR underpriced and the best advice you can give your clients!)
Are market reports the most enjoyable thing I write every month? Of course not! But they're actually relatively easy once you get in the groove. I've got a printed form that has spots for each of my key data fields, so literally 5 minutes of MLS work and I've got all I need for a monthly update. I've got an Excel worksheet with my two charts already set up, so fill in 2 cells, calculate Sold to List percentage, use Jing to screen capture the two graphs and I'm done. Again, just a few minutes. From there it's just a matter of updating my market report template with a new intro paragraph, change the charts, update the data report section, summarize with bullet points and then review the Buyer Advice and Seller Advice sections and update if market conditions have changed.
All told? Maybe 30 minutes per report.
Better knowledge of my market.
Something the other 6000 agents in my market are NOT doing available for the public to find.
Less time spent responding to comments on your posts...but I'll pay that price :)
And sometimes, calls from potential clients, especially those that are data driven. I attract my fair share of engineers, accountants and the like. And you know what? If you speak their language, they're great clients. They're not going to get super-emotional, but analyze the situation and make a decision, all they need from you is the info to make those decisions.
So you want some music to your ears? Make market reports a regular part of your blogging schedule!
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz