The "C" Word? And Is Your Stack Bigger Than My Stack?

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://actvra.in/52YK

The “C” word is one that every real estate agent should learn and never forget.  Listing agents are marketing agents, and with each marketing task there must be “Consistency.”

 

 

Online and offline marketing require it.  It’s not an option. With online marketing, we market to Google, and the first “fact” I learned from Katerina Gasset is Google demands reliability.  In order to be considered a “reliable user” one MUST be “consistent” with online marketing.

 

 

Offline marketing follows the same rules. Direct Mail Marketing is my number one offline method, when searching for fresh listings.  My postcards have my daughter’s cell phone number on them, and tomorrow’s listing appointment is from a postcard recipient.

 

The conversation with the homeowner was another reason that reinforces the need to be “consistent” with offline marketing.  The homeowner shared with my daughter the fact that he has a “stack of postcards” from years of my mailing, and now he’s ready to list!!

 

 

Don’t’ think for a moment of hearing that information didn’t bring a big smile to my face.  I knew from previously shared stories that people save the postcards.  I’ve never heard of anyone having a stack of them!!!

 

I’m sure he’ll give them to my daughter. I’d love to see which ones he saved and how large that stack is!!!  I’d also like to know if he received any cards from other agents, and if “my stack was bigger than their stack!!” 

 

 

Just another ego thing and a thought to share....

Posted by

        

Barbara Todaro, sales manager of RE/MAX Executive Realty 

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Rainmaker
1,740,213
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

When marketing works, you don't stop doing it. Yet so many agents do. They want to try another approach and WTH. If it's working, it ain't broken, just keep doing it.

On a side note about postcards, must be a local thing. They don't work so well in my area. In fact, I often get listings from sellers who tell me they have received mailings and porch stuff from XYZ agent for years but feel better about listing with me . . . What works for me is my online presence in Google and major websites, so I keep doing that. Blog every day.

Apr 18, 2017 08:05 AM #45
Rainmaker
3,518,127
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

different folks....different strokes Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents different socio-economic status in your area...I need to do both online and offline.... the online brings me the business, and the offline complements it... eventually it will work its way to me focusing on the online marketing.... but until then, I'm a USPS kind of gal!!

Apr 18, 2017 08:08 AM #46
Ambassador
1,757,021
Wanda Kubat-Nerdin
Specializing in Residential, Referrals & Relocation | PK Real Estate Utah South - St. George, UT
St. George Area Preferred Residential REALTOR®

Barbara, You know consistency and many here and out in the real estate world can learn from your example!

Apr 18, 2017 11:46 AM #47
Rainmaker
3,518,127
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

we learn from each other everyday, Wanda Kubat-Nerdin 

Apr 18, 2017 01:05 PM #48
Rainmaker
1,238,097
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Barbara - I'll bet your stack is bigger than the others stacks combined. Agents are notorious for not sticking with a program.

Some try and stop when they don't get instant results. Some get results but get distracted by the next shiny object.

Apr 18, 2017 03:34 PM #49
Rainmaker
3,518,127
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

that's great Marte Cliff "the next shiny object"... you're the best.... 

Apr 18, 2017 03:37 PM #50
Ambassador
2,299,369
Anna Banana Kruchten, CRS
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Love this one Barbara - I have had that same thing happen over the years. They hold on to whatever we sent out and call us years later. It's all good - very good!

Apr 18, 2017 07:57 PM #51
Rainmaker
2,324,452
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Ah yes...C is soooo important she says ...memorably...one of our purple envelope recipients called us 7 years later...which has resulted in 5 more referrals.

Apr 19, 2017 05:24 AM #52
Rainmaker
1,672,879
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

It goes without saying, my stack is bigger than yours.

Sheesh.

Apr 19, 2017 04:50 PM #53
Rainmaker
209,011
Melissa Jackson
United Country Real Estate FW - Fort Worth, TX
REALTOR® Matching Buyers & Sellers

Always enjoy your marketing blogs.  I have not been mailing postcards for long. Looking forward to reaping the benefits.  Your so creative and have found what works for you. 

Apr 19, 2017 09:17 PM #54
Rainmaker
1,672,879
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

So, what kind of stack are we talking here?  Pancakes?  Hay?  Smoke?  Jenga game?

Lemmino.

Apr 20, 2017 01:54 AM #55
Rainmaker
111,676
Tricia La Motte, CRS
661-212-2896 John Hart Real Estate - Santa Clarita, CA
Santa Clarita Real Estate - Guiding the Way Home!

Good morning, Barbara Todaro ! Years ago I hear a great piece of wisdom: "the secret of success lies in consistency". You are so right!

Apr 20, 2017 09:07 AM #57
Rainmaker
1,682,403
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Great reminder, Barbara, that at the end of the day it's not brain surgery what we do and that most anyting will work so long as we are consistent in doing it.

Apr 20, 2017 01:04 PM #58
Rainmaker
2,953,820
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Consistency is a critical element of a successful real estate career.

Good luck and success.

Lou Ludwig

Apr 20, 2017 06:03 PM #59
Rainmaker
2,953,820
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

Congratulations on a gold star feature for an outstanding post.

Good luck and success.

Lou Ludwig

Apr 20, 2017 06:05 PM #60
Rainmaker
1,672,879
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Oh, postcards.  Well, your stack is bigger than mine.

And I don't do pancakes either.  But would LOVE to!

Apr 20, 2017 06:31 PM #61
Rainmaker
2,873,761
Dorie Dillard
Coldwell Banker United Realtors® ~ Subsidiary of NRT, LLC - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Good morning Barbara Todaro ,

I'm so glad to see this post featured. Many times on a listing appointment I meet with a home owner who has saved my quarterly statistical reports that are delivered..they always read them and some keep quite a stack from year to year. No other agent in our community is as consistent and diligent in marketing..I won't get every listing..but I don't want every listing..marketing like you mean it consistently does work!!

Apr 21, 2017 05:14 AM #62
Rainmaker
894,330
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Barbara!

I agree with you.  I started out in the business by sending postcards.  That is how I got my very first listing.  To top it off, I received a call several months ago from a gentleman, stating the he was calling me from one of my postcards he received.  When I got together with him, he showed me the postcard.  It was one of the ones that I sent out during my first couple of years in real estate.  Definitely shows that consumers hold on to the cards until they need real estate assostance.

Brigita

Apr 21, 2017 06:58 AM #63
Rainer
333,981
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton

Dear Barbara,

Your marketing materials are probably creative & stand out from the rest of the slick, but insincere bunch. My clients also like straight up. 

Apr 21, 2017 02:54 PM #64
Rainmaker
751,986
Jan Green
HomeSmart Elite Group,Scottsdale, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true Barbara.  Which is one of the reasons I started googling (incognito) some of my posts to see what was going on.  Editing old posts has helped a lot!

Apr 21, 2017 07:03 PM #65
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