Developing Good Agent Relationships Even in the Worst Circumstances
In 1993, I graduated with a B.A. in Speech Communication from George Mason University. At the time, I was expecting I would be working behind the scenes in radio or TV. Never in my wildest dreams did I think I would be a successful Bristow, VA Real Estate Agent using the skills learned in the communication classes to keep my business strong.
From marketing to interpersonal communications with clients and other agents, I use what I learned every day. And it's not like you have to go to college to learn how to communicate well with others. Far from it. Communication is something we work on from the time we are born. We develop the ability through our facial expressions and vocalizations, to let our parents know how we feel. And our negotiating skills begin training when working our parents for thirty more minutes before we have to go to bed. For one more piece of cake. For a sleepover with your best friend. Or my all-time win, convincing my Mom to let me see the band Journey in concert when last minute tickets came my way.
One thing I strive for in my business is to be in touch with cooperating agents on my listings and my clients once a week. That's tough when you are working a Short Sale and have nothing to report. But it is so necessary.
About five years ago, I was working on getting one of my Short Sale listings approved. Every week, like with all my Short Sale listings, I reached out to the Buyer's Agent. There seemed to be no limit to the bad news I delivered. We were fighting a foreclosure and lost. Yet, even though her client wasn't able to purchase the home and spent two to three months waiting on the Short Sale, that Buyer's Agent still thinks of me as one of the best agents in the market. She is always looking for an opportunity to work with me again. All because I remained professional, kept working the bank for an approval, and kept her apprised of what was happening. By the time the bank foreclosed, it was no surprise.
When everyone walks away having gotten the outcome they want, it is easy for them to admire the work we've done. It's a different story when you don't get to the successful end of a transaction. However, it doesn't mean you can't be admired for your work and your efforts to communicate.
Keep everyone in the loop in your transactions, be it good or bad. And always be professional. Don't get nasty or talk down to another agent. Those are the ways to stay ahead of the pack in real estate and have your fellow agents want to work with you.