YOUR Solutions REALTOR®
When I first started as a Sedona Arizona REALTOR®, I knew at some point I might have to "declare" or determine a niche. I didn't know what that niche would be other than I really wanted to be a Sedona luxury home real estate agent. I have always enjoyed looking at homes and we were personally considering a luxury home prior to the recession. Because of that, I am able to critically look at the quality in a home. I also love to see the gorgeous views and amenities that are offered.
So, what's the best way to break into the luxury market?
My decision to join our luxury group would give me the inside scoop on buyers and sellers from those who were the top in the luxury arena . Little did I know that I was going to be that person to bring some fresh ideas to the group. The veteran members (everyone but me), were impressed with my outside perspective. This earned me the opportunity to be elected president within my first year.
A Risk That Paid Off
Joining SLREP was a risk that paid off. There was a big benefit working with experienced agents which helped propel my own knowledge, experience and networking ability in this luxury segment of the real estate market.
We hold education events as well as have outside speakers come in to give us the latest details on amenities and what is hot in our specific market. We also tour luxury homes that go on market.
Here Is The Twist ...
Luxury is not my niche market. Sure I have had luxury listings and sales but this is not the bulk of my business.
Clients Don't Live Here Full Time
Second Homes, Vacation Homes, and Estate Sales are my main business. I never went looking for this niche. Most of my clients don't live here full-time. They need someone who can identify solutions. I am their eyes and ears while they are not in town. I make it a point to visit and inspect every vacant property weekly. Furthermore, I keep my clients updated on the status of their property through a number of services I offer.
My Trust Won't Be Violated
I can communicate well with vendors and act as my client's representative. Bottom line - I can be trusted and I won't let a client down. This is huge when you don't live here and have to travel to handle the maintenance, inspection process and sale of your home.
Another Niche...Probate & Trust Sales
The average age of a resident in Sedona is in the 50's. Many people retire here so our population is aging. Another niche that has sought me out is dealing with heirs and estates.
Sibling Rivalry
Most properties have multiple heirs. Some have been at odds with each other and not always on the same page with decisions that have to be made. These heirs are usually siblings who may or may not be emotionally available and often have family baggage that will surface during this emotional time.
Negotiate The Potential "Land Mines"...
Even though there may be a legally defined executor, there may be other heirs who have a greater influence than may meet the eye initially. The ability to determine how this influence is directed is an art I have mastered through experience. If issues come up, I will recommend a lawyer be retained. Helping these siblings (heirs) get through this time by providing the real estate solutions and support they may need is my number one concern.
In one case, there were three heirs, all with them had different ideas of how to proceed. I was able to negotiate the potential "land mines" and successfully arrange the sale of their property.
Chance Encounters ...Or Not?
I personally believe that these heirs have been guided to me for a reason. There is no rhyme nor reason why a decedent's heir should have found me, but somehow they do. I have never turned away a client who has had a loved one pass and needs my help. It is not a niche that I sought out, however it is one I embrace with my whole heart.
The Fruits of This Niche
Just recently an estate sale closed. I called the two sisters who live in two different time zones and told them the good news. I was not expecting the flood gates to open! Each was finally able to let go after a 13 year attachment with a home their mother had owned and they had to deal with through rentals and other horror stories, I won't go into.
I was able to help these two wonderful women start a new chapter in their lives by releasing an anchor they couldn't.
This is why I do what I do and what makes it all worth while.
ABOUT ME: “Many buyers and sellers are skeptical about salespeople. So am I! But, I am not a typical salesperson. I put myself in your shoes and help you make decisions based on how I would want to proceed if I were you. In other words, what steps would I take and what is right for you? How will this transaction be beneficial for you? How will it help you move forward with your goals? How can I make it as smooth and pleasant as possible? What is in your best interests as we move forward?
Let’s face it, you won’t really know that I am not a typical salesperson until you get to know me. I am confident you will feel at ease and comfortable knowing I can find solutions for you. If you don’t feel that way, please let me know. I want to be the best I can for you.
I am YOUR Solutions REALTOR®”
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This is my entry to Evelyn Johnston Setting Yourself Apart - A Niche Contest
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