Thousands of new real estate agents enter the industry each year – and each year, thousands of them leave it. The truth is, a real estate career isn’t as easy as it looks! It’s a demanding, time-consuming, complicated business rife with risks, stress and expenses. It takes time to build a brand, grow a lead database and earn commissions.
There is no single solution to ensuring success. But there is one thing than can help make a powerful difference: attitude. There are certain traits and attitudes that lend themselves to success in any endeavor. Here are examples from top producers and our own experience!
1. Associate with successful, upbeat people. You become who you hang around. Attitudes, good and bad, are contagious. Part of “faking it till you make it” isn’t faking it at all; rather, it’s adopting the constructive habits, interpersonal skills and professional appearance of successful people.
2. Forgive your own failures. Some clients and transactions won’t pan out no matter how hard you try. Recognize what is in your control, and what isn’t. If you make an error, own up to it. Apologize sincerely to those affected. Take actions to remedy the matter, learn from it, and move on.
3. Confront your fears and work through them. Do you feel dread when it comes to cold-calling, door-knocking, and networking? A fear of rejection could be at work. Realize that rejection is a part of this business, and do not take it personally.
It’s helpful to follow scripts when making calls and networking at events. You don’t need to follow them word-for-word; nobody wants to sound like a robot. But starting with scripts will ensure that you ask the right questions, and cover important points in each conversation. Practice will help you build confidence!
4. Remember that you have other business skills, education and life experiences that augment your real estate career. Yes, you may be new to real estate, but you weren’t born yesterday! When asked how long you’ve been in the business, be honest, but also include information that edifies your strengths.
For example, you might be part of a real estate brokerage that’s been part of the community for 50 years. You might also be a seasoned marketer, salesperson or negotiator from your prior career. Talk yourself up a little, then turn the conversation back to the other person.
5. Remember why you got into this business. Was it the opportunity to create a better life for yourself? Was it to help people? Be honest about your personal motives and expectations for your real estate career. Set goals, define the actions that will reach them, and follow your plan!
Another tip: leverage your time by using professional marketing and social media services! RealSupport has custom-tailored solutions for every need and budget. We can help you with your direct mail or email campaigns, listing presentations, blog, Facebook page and more. Contact us today for your personal consultation!
Copywriting & Marketing Specialist