Dull to Dazzling – How to Make Your Website Attract Visitors

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Dull to Dazzling - How to Make Your Website Attract Visitors

Dull to Dazzling – How to Make Your Website Attract Visitors

 

A website needs to attract visitors.  It's your curb appeal and their first impression.  With a few tweaks and fundamental changes, you can take your website from dull to dazzling.  

 

Things to do To Attract Website Visitors

 

Social Media - You're on social media.  Great!  Put a social media icon on your site and invite your visitors to follow you.  Make sure your social media sites have a link back to your website.  Post information from your website to your social media with a link back to that web page.  Do the same thing when you post to your blog.  Building online relationships is important to getting people to your website.

 

Clear Messaging - Make sure your website provides a clear message to your visitors.  Years ago, copious amounts of text was added to grab the search engine's attention.  People were encouraged to add pages of content that strayed away from their main messaging objective.  Be clear about what your visitors will find on your website.  Keep in mind that a majority of your visitors will be viewing your site via a digital device.  Scrolling through tons of text will turn them off.  To get a clear picture of how mobile users see your site,  look at it using your own mobile device.  Make changes as needed.

Separate yourself from every one else by having a USP (unique selling perspective).  Let people know who you are and how you're different from your competition.  Make it part of your branding and your voice.

 

Visual Interest - Good design elements create a positive experience for your visitors.  Create a website that is visually pleasing as well as functional.  Design your site for easy navigation.  Spell out what you want them to do.  Keep text to a minimum and include targeted keywords on all pages.

 

Functionality - Go to Website Grader to see how you can improve your site.  This free tool checks your site for performance, SEO, security and mobile-friendliness.  It then gives you suggestions for improvement.  Check for broken links.  All of these elements are important to attracting and keeping website visitors.

Speed is an important website design element.  Photos, graphics and videos can slow a site down.  WordPress has plugins to cache content and smush large files.  People will not wait any longer than 3 -5 seconds for your site to load.  Make sure you've done everything you can to speed it up.

Provide your visitors with an opportunity to subscribe to your RSS feed.  As subscribers, they will automatically be notified when you've written a new post or added new content.

 

These are just a few of things you can do to take your website from dull to dazzling.  I've created a full list of 50 things your website needs to attract more clients.   I encourage you to download this free list and use it to make improvements to your site.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 04/21/2017 07:51 AM
Topic:
ActiveRain Community
Groups:
Realtors®
Rainmaking - Internet Marketing Strategies
Website Ideas, Content and Help for newbies.
Real Estate Agent Web Design Tips
Build a Better Blog
Tags:
web design

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Rainmaker
2,067,558
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There is a minimum to be done. After that....anything goes in finding success

Apr 21, 2017 06:27 AM #10
Rainmaker
8,172
Karen Jones Lewis, MBA, Realtor
The K Company - Pompano Beach, FL
Residential for Sellers and Buyers in S. Broward

Great article..I need to pay more attention to my website.  My focus wasn't to get new people..I think it should be..If it's not a referral or in my area, I am scared ot strangers..

Apr 21, 2017 07:09 AM #11
Rainmaker
454,012
Nick & Trudy Vandekar
Long & Foster Real Estate Inc - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Good suggestions, thank you. Now to start editing.

Apr 21, 2017 07:31 AM #12
Rainmaker
127,467
Kathy Goldman
REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert - Waukesha, WI
Social Media & Marketing for Real Estate

Nice job Pam Cendejas! Great website points!

Apr 21, 2017 10:40 AM #13
Ambassador
2,988,017
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Thanks for another well-written and useful post, Pamela. I know I could make some tweaks but just have not taken the time to do so. Bookmarked so I don't forget all these important suggestions!

Have a great weekend!

Jeff

Apr 21, 2017 11:10 AM #14
Rainmaker
543,329
Laura Filip RE/MAX UTOPIA | 903-271-4978
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
Your locally owned RE/MAX OFFICE

Good evening have tried several web sites and found not many really work well. Have tried one more and am staying put with this site. www.buyingtexoma.com 

 

Apr 21, 2017 05:43 PM #15
Rainmaker
1,163,128
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Pamela, if a website is not attracting consumer, it's nothing more than a digital business card. These are great suggestions, thank you for sharing.

Apr 21, 2017 06:00 PM #16
Rainer
333,981
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton

Dear Pamela,

Sounds a little like the "Blink" principle put forth by Malcolm Gladwell. Make it easy for those short attention spans.

Apr 21, 2017 06:12 PM #17
Rainmaker
216,303
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,SFR,PSA

Thanks for sharing the great tips on making our websites dazzling.

I obviously have some work to do now.

Apr 21, 2017 06:50 PM #18
Rainmaker
1,238,103
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I don't know if it's my satellite internet or the sites I'm trying to visit - but things are loading so slowly lately that I often just give up and go away.

Fast loading is really, really important!

Apr 21, 2017 07:46 PM #19
Rainer
331,119
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Never heard of website grader before.  I just tried it, what a cool tool!  I have work to do on mine.

Thanks

Apr 21, 2017 07:51 PM #20
Rainer
192,767
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC - Granbury, TX
The lifestyle you want, the place to live it

Thanks for sharing.  A good list.  This is such a wide and deep subject.  You've made some very clear points.

Apr 22, 2017 01:58 AM #21
Rainmaker
1,732,269
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great tips! I went to Website Grader and found it very helpful. I have some improvements to make.

Apr 22, 2017 04:32 AM #22
Rainmaker
164,799
Deborah Grimaldi
Re/Max 1st Choice - Cranston, RI
(401) 837-9633

Thanks for all the great tips, always a good idea to mix it up on the website and keep content fresh

Apr 22, 2017 05:31 AM #23
Rainmaker
306,151
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Great post! Now I have lots of work to do.

Apr 22, 2017 07:30 AM #24
Rainmaker
1,189,160
Lyn Sims
RE/MAX Suburban - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg IL Area Real Estate

Tried the WebGrader & it worked out pretty well. Thanks.

Apr 22, 2017 12:09 PM #25
Rainer
2,586
Marlene Frill
Deeb Realty - Offutt AFB, NE

Cant get into account need to reset

marlenefrill@cox.net

 

Marlene Frill

Apr 22, 2017 12:31 PM #26
Ambassador
1,025,718
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Glad I checked in today. Lots of great information on improving my website. I see that I have some work to do on a few areas of my site. Thanks for all the information.

Apr 23, 2017 06:51 AM #27
Rainmaker
270,694
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks for letting us know about the website grader Pamela - I didn't know about it.    Mine got a score of "77."    Yet I'm not getting leads from it lately...so it's not doing what my website used to do like clockwork!     I'm off to read about what I can improve - thanks again!

Apr 23, 2017 02:30 PM #28
Ambassador
3,162,978
Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Pamela Cendejas - now I need to virtually re-do the whole website after reading the tips.....

Apr 23, 2017 10:08 PM #29
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 377-9966
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