Dull to Dazzling – How to Make Your Website Attract Visitors

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Dull to Dazzling - How to Make Your Website Attract Visitors

Dull to Dazzling – How to Make Your Website Attract Visitors

 

A website needs to attract visitors.  It's your curb appeal and their first impression.  With a few tweaks and fundamental changes, you can take your website from dull to dazzling.  

 

Things to do To Attract Website Visitors

 

Social Media - You're on social media.  Great!  Put a social media icon on your site and invite your visitors to follow you.  Make sure your social media sites have a link back to your website.  Post information from your website to your social media with a link back to that web page.  Do the same thing when you post to your blog.  Building online relationships is important to getting people to your website.

 

Clear Messaging - Make sure your website provides a clear message to your visitors.  Years ago, copious amounts of text was added to grab the search engine's attention.  People were encouraged to add pages of content that strayed away from their main messaging objective.  Be clear about what your visitors will find on your website.  Keep in mind that a majority of your visitors will be viewing your site via a digital device.  Scrolling through tons of text will turn them off.  To get a clear picture of how mobile users see your site,  look at it using your own mobile device.  Make changes as needed.

Separate yourself from every one else by having a USP (unique selling perspective).  Let people know who you are and how you're different from your competition.  Make it part of your branding and your voice.

 

Visual Interest - Good design elements create a positive experience for your visitors.  Create a website that is visually pleasing as well as functional.  Design your site for easy navigation.  Spell out what you want them to do.  Keep text to a minimum and include targeted keywords on all pages.

 

Functionality - Go to Website Grader to see how you can improve your site.  This free tool checks your site for performance, SEO, security and mobile-friendliness.  It then gives you suggestions for improvement.  Check for broken links.  All of these elements are important to attracting and keeping website visitors.

Speed is an important website design element.  Photos, graphics and videos can slow a site down.  WordPress has plugins to cache content and smush large files.  People will not wait any longer than 3 -5 seconds for your site to load.  Make sure you've done everything you can to speed it up.

Provide your visitors with an opportunity to subscribe to your RSS feed.  As subscribers, they will automatically be notified when you've written a new post or added new content.

 

These are just a few of things you can do to take your website from dull to dazzling.  I've created a full list of 50 things your website needs to attract more clients.   I encourage you to download this free list and use it to make improvements to your site.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 04/21/2017 07:51 AM
  2. Debbie Reynolds 05/22/2017 05:00 AM
Topic:
ActiveRain Community
Groups:
Realtors®
Rainmaking - Internet Marketing Strategies
Website Ideas, Content and Help for newbies.
Real Estate Agent Web Design Tips
Build a Better Blog
Tags:
web design

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Rainmaker
265,726
John Wiley
Jones & Co. Realty - Cape Coral, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for sharing the great tips on making our websites dazzling.

I obviously have some work to do now.

Apr 21, 2017 06:50 PM #18
Rainmaker
1,296,432
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I don't know if it's my satellite internet or the sites I'm trying to visit - but things are loading so slowly lately that I often just give up and go away.

Fast loading is really, really important!

Apr 21, 2017 07:46 PM #19
Rainer
359,110
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Never heard of website grader before.  I just tried it, what a cool tool!  I have work to do on mine.

Thanks

Apr 21, 2017 07:51 PM #20
Rainer
227,989
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Thanks for sharing.  A good list.  This is such a wide and deep subject.  You've made some very clear points.

Apr 22, 2017 01:58 AM #21
Rainmaker
1,842,645
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great tips! I went to Website Grader and found it very helpful. I have some improvements to make.

Apr 22, 2017 04:32 AM #22
Rainmaker
166,201
Deborah Grimaldi
Re/Max 1st Choice - Cranston, RI
(401) 837-9633

Thanks for all the great tips, always a good idea to mix it up on the website and keep content fresh

Apr 22, 2017 05:31 AM #23
Rainmaker
325,307
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Great post! Now I have lots of work to do.

Apr 22, 2017 07:30 AM #24
Rainmaker
1,265,915
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Tried the WebGrader & it worked out pretty well. Thanks.

Apr 22, 2017 12:09 PM #25
Rainer
2,586
Marlene Frill
Deeb Realty - Offutt AFB, NE

Cant get into account need to reset

marlenefrill@cox.net

 

Marlene Frill

Apr 22, 2017 12:31 PM #26
Ambassador
1,042,804
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Glad I checked in today. Lots of great information on improving my website. I see that I have some work to do on a few areas of my site. Thanks for all the information.

Apr 23, 2017 06:51 AM #27
Rainmaker
288,363
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks for letting us know about the website grader Pamela - I didn't know about it.    Mine got a score of "77."    Yet I'm not getting leads from it lately...so it's not doing what my website used to do like clockwork!     I'm off to read about what I can improve - thanks again!

Apr 23, 2017 02:30 PM #28
Ambassador
3,510,363
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Pamela Cendejas - now I need to virtually re-do the whole website after reading the tips.....

Apr 23, 2017 10:08 PM #29
Rainer
250,779
Kim Gaston
FRONT PORCH TEAM REAL ESTATE & PROPERTY STYLING - Brokerage, Colorado Real Estate Advisers LLC - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Thanks for the helpful tip about Website grader. I appreciate the specific action steps. Congrats on your feature!

Apr 24, 2017 07:40 AM #30
Rainmaker
663,874
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Great info and thank you for the links, they have great info at the other end!

Apr 24, 2017 06:52 PM #31
Rainmaker
81,154
Jill Nelson
Jill Nelson Design Services - Palmdale, CA
Interior Design

Some really good tips.

May 05, 2017 02:11 PM #32
Rainmaker
1,031,078
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Website Grader is an amazing tool.  What a great tip!

May 06, 2017 10:55 PM #33
Rainmaker
3,097,626
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas ,

Thank you for an outstanding post! Congratulations on a well deserved featured post! I'm booking marking and will check this out when things slow down.

May 22, 2017 05:04 AM #34
Rainmaker
1,348,941
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

Pamela Cendejas Although we were first on the comments, I failed to <Bookmark>. this great post your wrote. That has now been corrected. Thanks again!

May 22, 2017 05:22 AM #35
Rainmaker
2,624,856
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Pamela. This is excellent. So important to continually review too.

May 22, 2017 06:49 AM #36
Ambassador
2,969,234
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing this, I am sure that my website could use a major upgrade.

bob

May 25, 2017 10:14 PM #37
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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