Note I do not make this statement in reference to bought leads as experience tells me they are both poor leads, duplicated leads and leads forced to fill a form out to gain access to more information. I am talking about your own self generated internet leads.
I have been working internet leads for years and am still astounded that agents think they are poor leads and not worth the time of day. For me they are my goldmine.
Just 4 weeks ago I was asked to show a ranch home in Lake Barrington Shores. It was a phone call from someone viewing my neighborhood page. Phone calls are the best lead ever! The lady was going to check with her husband about looking on Saturday, 4 days ahead. I had not heard from her and had her down for a follow up when Saturday she called and wanted to go now. Yikes, I am booked til 4pm.
No worries, they re-organized their day and we went at 5pm. We submitted an offer that night, offer accepted right away, too good to bother countering and wasting time. Our cash offer turned into a closing today.
The beauty of internet leads is:
- The rarely have connections with previous Realtors, or they need a fresh face - that's YOU!
- If they see you as the expert, they'll wait for you!
- There's never any commission arguement!
- They've usually read about you so transparency is paramount to get them to call or connect.
- They are not always 12-18 months out from buying or selling.
- All internet leads are usually researching for a reason.
We need to find that reason - or pain - and respond accordingly. This was an easy deal for me, one showing, one sale and as soon as they have moved in, that next listing is already in the bag. They have a home to sell and have no intention of bothering with anyone else.
So for all agents out there who are on the fence about becoming tech savvy and putting the internet to better use, know that internet leads close but it is up to you to capture them, nurse them, bring them to the boil and close them. It may be quick, some are, some are long, but they close! I recently also closed a horse property internet lead, that took 22 months to sell but they stuck with me. We are now looking for the new house, I found them a rental as well to span the gap. That's 3 checks from one lead and 2 from the other.
That's 5 deals that I took away from cold calling, door knocking, sphere, farming agents that are not online. I love it.