No, web visitors won’t read a whole page of copy – unless…

Reblogger Tony and Suzanne Marriott, Associate Brokers
Real Estate Agent with Haven Express @ Keller Williams Arizona Realty BR534744000 & BR540649000

Marte Cliff "Some say you MUST have 2,000 words if you expect Google to find you. Others say that web visitors won’t read more than 200 words. Both theories have been proven wrong – over and over again."

Right on target - and - re-blog!

Original content by Marte Cliff

The battle between long copy and short copy will probably still be raging when our great-grandchildren are adults.

Some say you MUST have 2,000 words if you expect Google to find you. Others say that web visitors won’t read more than 200 words. Both theories have been proven wrong – over and over again.

I sent a bio to a client a week or so ago and he wrote back to say it was way too long (at 400 words) because people only have a 9 second attention span. I disagreed, but "The customer is always right."

The truth is – there are reasons why people stop reading after just a line or two – and of course there are reasons why they WILL keep reading.

I’m not a fan of long copy, but when The Flooring Girl publishes information about flooring, I will likely read 2,000 words – or more. I read Debbie’s posts for two reasons:

  • I’m interested in the topic.
  • She presents it well.

If she rambled around, repeating herself and adding fluff just to increase the word count, I wouldn’t read it and I doubt if you would. But she doesn’t do that. She introduces her topics in a manner that tells me I want the information she’s going to share. Then she breaks it all up with photos, sub-headings, and breaks that present her paragraphs in “bite sized” pieces. And of course, each paragraph conveys good information.

The same can be said for the marketing messages I get from Bob Bly. His daily emails are seldom shorter than 500-600 words, and I read them all. Why? Because he's telling me things I want to know, he presents his ideas in a readable format, and he often illustrates his points with stories.

What people won’t read:

Today I came across 30+ agent bios that would substantiate my client’s claim that “no one” would read failure stampa 400 word bio.

To back up for a minute - Creating that first introductory sentence in a real estate bio is sometimes tricky. Thus, I occasionally go out surfing to look for new ideas and inspiration. Today was one of those occasions, and I was startled by what I found.

A search for agent bios took me to several sites that offered samples of “Dynamite bios” and “Knockout examples.” I didn’t find any knockout examples, dynamite bios, or intros that sparked ideas, but I did see examples of how NOT to write bios.

Some were as short as 200 words. Some were more than 300 words. NONE had any paragraph breaks. On top of that, the intros were boring, and some had garbled sentences.

Will anyone read those bios? I suppose some will, but I sure wouldn’t.

It does bother me that some will see those examples and the words "from experts" and believe that they should follow that lead.

My take on length: Whatever you write needs to be long enough to say what needs to be said – without adding fluff or filler.

As long as you keep the reader’s interest, they’ll keep reading. If you bore them, or make your words difficult to read, they won't. 

Laptop and Coffee Image courtesy of punsayaporn at FreeDigitalPhotos.net

Failure stamp courtesy of stuart miles at free digital photos.net

marte@copybymarte.com
www.copybymarte.com

Priest River, Idaho
208-448-1479

 

Call on Copy by Marte for:

Custom Web Copy....Agent Bios....E-mail Campaigns
Newsletters....Postcards....Custom Prospecting Letters
Articles....Blog Posts....Print Ads

PLUS

Pre-written real estate letters that save you time and money -
and keep you in touch with your prospects.

 

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Rainmaker
580,495
Thomas J. Nelson, Realtor, CRS
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Thank you, I missed this one, off to read it & comment on it.

Apr 21, 2017 04:59 AM #1
Rainmaker
2,091,965
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Tony and Suzanne. Marte nails it as usual! Enjoy your day!

Apr 21, 2017 05:13 AM #2
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Thanks Thomas J. Nelson, Realtor, CRS and - thanks for stopping by with a comment!

 

Apr 21, 2017 05:13 AM #3
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

She does indeed Wayne Martin - thanks for stopping by with a comment!

 

Apr 21, 2017 05:19 AM #4
Rainmaker
3,576,316
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Tony and Suzanne.  I can only speak for myself, and I haven't read an entire page when it has over 1,000 words in a long time.

Apr 21, 2017 05:19 AM #5
Rainmaker
3,880,196
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is an excellent selection for a reblog. Thanks for sharing.

Apr 21, 2017 05:20 AM #6
Rainmaker
1,778,193
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Thanks for the reblog... I missed the first posting by Marte. At the end of the day, I believe there can be no hard and fast rules... anything can and does work when done correctly, at the right time, in the right way.

Apr 21, 2017 07:03 AM #7
Rainmaker
897,267
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Tony & Suzanne!

You are so right.  If the post holds the readers attention, it will be read straight through no matter how long it is.  It's like reading a book.  If it is interesting, I won't want to put it down until I get to the end.

Brigita

Apr 21, 2017 07:45 AM #8
Rainmaker
1,021,672
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

It needs to be realy excellent content to keep the 30 second soundbite generation interested.

Apr 21, 2017 09:01 PM #9
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Good Morning Gabe Sanders - always good to hear from you - I'm with you - with very few exceptions...

Apr 22, 2017 05:56 AM #10
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Thanks Roy Kelley and - thanks for stopping by with a comment!

 

Apr 22, 2017 05:57 AM #11
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

You are most welcome Nina Hollander - thanks for stopping by with a comment!

 

Apr 22, 2017 05:57 AM #12
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Agreed Brigita McKelvie, Associate Broker - thanks for stopping by with a comment!

 

Apr 22, 2017 05:57 AM #13
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Indeed Kathy Clulow - thanks for stopping by with a comment!

 

Apr 22, 2017 05:58 AM #14
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Rainmaker
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Tony and Suzanne Marriott, Associate Brokers

Serving Scottsdale, Phoenix and Maricopa County AZ
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